5 Ways Social Media Can Help Your Brand Get PR Mon, Jan 11 2016 Social media has significantly changed the digital landscape with its on effects on users. Each day, the number of individuals signing up for various platforms increases, along with several networking sites being presented too. While social media has become the primary medium for communication today, marketers have also realised its possible benefits to their brands, and thus, integrated it into their strategies. For instance, it has been very advantageous in brand empowerment, having better PR, and for further strengthening loyalty among its consumers. Here are five more ways that prove social media can definitely help your brand in getting that desired and much-needed PR. Better Pitch Traditional forms of media have been the primary mediums for delivering a pitch. In the case of Twitter, which has a 140-character limit, marketers should keep in mind to get their tweets right to earn high responses. More Accurate Customer Base Improved Customer Service Real-Time Responses
Tools to Centrally Monitor Your Social Mentions Do you want to find company mentions beyond news articles and blogs? Do you want to monitor social mentions and metrics? Mention and SumAll each offer a single dashboard so you can track mentions on social media, websites and blogs. In this article you’ll discover how Mention and SumAll provide all the data you need to get the big picture of your online presence. Find out how to centrally monitor your social mentions. Mention Mention.net is a real-time Internet listening tool that lets you create alerts (similar to Google Alerts). Alerts Creating a Mention alert is easy: Simply click Create Alert and fill in the parameters. When you get your results, if there are too many or they’re irrelevant, you can filter them by adding ALL or NONE keywords in the advanced settings. Add the keywords or phrases you want to monitor. On the next screen, you can choose what to monitor. Are there websites out there that you know are promotional or provide aggregated or irrelevant content? Dashboard Price SumAll
Decoding Social Media’s Best Practices For Small Businesses | Sam Dounis This is a guest post written by Nina Pineda, a Content Marketing Specialist from Spiralytics. It is no longer a question whether or not social media should be utilised by small businesses. It is now a question of how to make full use of it. This article will inform you of the current best practices of social media marketing and how to implement them in your small business. Just a few years back, the value of social media for small businesses was a highly debated topic. Many brands had yet to jump on the social media bandwagon, and for some that did, they weren’t able to quantify a decent return. These days, according to Social Media Examiner’s recent survey of 3720 small businesses, over 95% of them are using social media marketing to some extent. These suggest that the value of social media for small businesses is now less of a debate and more of an implied tactic, which is crucial for any successful marketing strategy. The Difference with Social Media for Small Business Final Thoughts
Becoming Recommended: How to Build a Business Others Love Recommending Do you rely on word of mouth to promote your business? Are you wondering how to get more people to recommend your product or service? To learn how to build a business that’s highly recommended, I interview Paul Rand. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. In this episode I interview Paul Rand, the CEO of Zócalo Group, an agency that specializes in digital, social and word-of-mouth marketing. Paul explores how your business can become highly recommended. You’ll discover what motivates recommendations, the importance of targeting the right influencers online and the six steps to getting more positive recommendations for your business. Listen as Mike talks with Paul Rand about how to build a business others love recommending. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed Build a Highly Recommended Business inShare467
Social Media Fails, PRISM Closes Tonight, and that Elle Interview | Fashion PR Public Relations | PR Couture Fashion PR, Marketing & Social Media News for the Week of March 28, 2016 Don’t miss out on 6 life-changing weeks of personal branding insights, PR skill upgrades and career planning designed to help you land your dream job. Registration for our signature PR & Career Planning course, PRISM, closes at midnight tonight. Former PRISM grads have gone on to work for top PR agencies, magazines and brands. Say Yes to everything PRISM has to offer. On the hunt for the perfect summer fashion PR internship? Six Tips for a Killer Hashtag Marketing Campaign Does your company use hashtag campaigns? Would you like to get the most out of your hashtag campaigns? In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company’s history. Follow these 6 tips for a killer hashtag campaign. Social Media Handles & Stats Company: Travelocity Website Blog Facebook – 293,110 followers Twitter – 143,000 followers, @RoamingGnome – 80,883 followers Instagram – 6,904 followers Google+ – 2,487,020 followers YouTube – 2,812 subscribers Highlights For the follow-up to their 2013 campaign, “Go and Smell the Roses,” Travelocity wanted to match the number of social impressions from 2013. Travelocity’s #IWannaGo campaign was the most successful social campaign in the company’s history. The #IWannaGo campaign ran from early March to early May 2014. Here’s what Travelocity did to make this campaign so successful. #1: Find Out What Your Audience Is Already Talking About #3: Be Genuine It worked. What do you think?
3 Compelling Reasons Why You Should Outsource Your Social Media | People - Chennai 360 The mantra now is: “it’s not who you know, it’s who knows you.” This is why more and more businesses turn to one of the most powerful marketing strategies in the digital age: social media. They want to be known across platforms that their customers turn to for awareness and be more visible and socially present 24/7, with speed that merits remarkable results. According to Social Media Examiner, marketers spend a total of 6 hours and more just to finish the following tasks: • Curate content (find relevant articles/posts/videos) • Respond to queries/comments/questions • Acknowledge the people who shared the posts/images/quotes • Create a social media plan for the week/month. In a study affirmed by LinkedIn, 81% of Small-Medium-Businesses are using social media and 94% use it for marketing purposes. Most businesses spend so much time trying to figure out how to apply this strategy alone. It is not too late to realize that help is needed, though. 3. 2. 1. Results do not happen overnight. 3. 2. 1.
How to Improve Your Social Media Holiday Campaigns Do you have a social media plan for the holidays? Are you looking for ideas to improve your social media marketing over the holiday season? Whether you sell a product or service, social media can help you engage with holiday shoppers and generate more sales. In this article I’ll share resources for building a social media campaign this holiday season. Why Social Media for the Holidays? Chances are high your audience will be on social media during the holidays. In addition, a recent MarketLive survey shows social media will influence half of holiday shoppers this season. According to the survey, customers take part in several social activities when they shop online. Find out how to improve your social media holiday campaigns. Now that you know social channels will play a substantial role in holiday shopping this year, the key is to figure out how to create a social media campaign that works for you and your brand. Analyze and Strategize Choose Your Tactics and Execute Need Inspiration? inShare748
Creative Ways to Use LinkedIn and Twitter this Valentine’s Day Last year, I wrote an article that discusses the readiness of social media on this ‘sweetest’ day of the year. I concluded that there will be an extreme number of posts regarding Valentine’s Day – those could be negative or positive sentiments, but they should still blast off social media. I asked, “Is Social Media Ready for Valentine’s Day?” but I think the answer is already obvious. Yes, it is! Now, considering that, I’ll try to share some tips on how to creatively use social media on Valentine’s Day.
Twitter Expands Photo Filters: This Week in Social Media Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Rolls Out New Photo Filters: The new filters will allow you “to spice up your photos.” Google+ Allows You to Pin Posts on Profile and Pages: “You can pin a post to the top of your profile or page. “To pin a post, open the drop down menu on any public post when viewing the posts tab of your profile or page on a desktop browser.” Twitter Improves the Way to Flag Abusive Tweets: “These enhancements similarly improve the reporting process for those who observe abuse but aren’t receiving it directly.” Tumblr Introduces New Action Buttons: Now when linking to Etsy, Artsy, Kickstarter, or DoSomething on Tumblr you will see new call to actions. The buttons include “Buy” and “Pledge”. “It’s smarter, speedier, and really brings out your eyes.” Here are a few cool social media tools worth checking out:
How to Check Social Media Privacy Settings Are you concerned about your online privacy? Have you checked the privacy settings for all of your social media platforms? Personal social media management is now more important than ever. As marketers, we’re usually out there promoting our business, yet we still need to be conscious of our privacy. In this article you’ll discover how to adjust the privacy settings on your social media sites, so you share only what you want with the people you want. Why Check Your Privacy Settings? Content uploaded to social media platforms is not always secure, so it’s imperative to understand how to use the privacy features your social media sites have to offer. Find out where to check and adjust your privacy settings on top social media networks. Listen to this article: Listen now: Play in new window | Download Remember, each social media platform has its own settings, and some are more complicated than others. Facebook Facebook Privacy Tab Make universal changes to your default privacy settings. Instagram