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Putting social media to work Our research shows that several early adopters have captured real economic value from their investments. But the social media scene is so turbulent and frothy that many others have poured good money after bad in their attempts to engage customers. The leaders typically employ the same tried-and-true business principles—refined through traditional marketing, service and operations— applied in new ways. While they often experiment and sometimes fail, they don’t allow themselves to fall into the trap of thinking that somehow “everything has changed” in this new world. As part of a broader customer engagement strategy, social media can be an effective and cost-efficient marketing, sales, service, insight and retention tool. Our recent survey of more than 3,000 consumers helped to identify what makes social media effective. Embracing empowered consumers More than 60% of Internet-connected individuals in the US now engage on social media platforms every day. • How should we measure results?
Emotiv - Brain Computer Interface Technology Argos.co.uk for Toys, Home Furnishings, Personal Care & more Le blog de kp/am mar 14 Nous vous attendons sur le salon Stratégie Clients sur le stand P23. Nous animerons un atelier le mardi 8 avril de 14h00 à 14h50 (salle 3), où nous présenterons nos travaux sur ‘la modélisation des Parcours Clients’ Le mercredi 9 avril, de 09h30 à 10h30, Laurent Garnier, fondateur de kp/am, animera une table ronde autour de la thématique des Parcours Clients (en plénière dans le grand amphithéâtre), avec les témoignages d’Isabelle Buisine de Kiabi et de Nathalie Simmenauer d’Air France. Salon Stratégie Clients. jan 14 Si la prise de conscience de la défiance des consommateurs (tous secteurs confondus) face aux discours des Marques fait son chemin, elle n’est pas encore véritablement combattue, ni prise à bras le corps. Pourtant, le cas de l’e-commerce est exemplaire. Ces pratiques sont devenues de nouveaux standards d’excellence de l’expérience d’achat et les Marques brick and mortar, moins conscientes de cette défiance qui les touche aussi, se sont fait doubler. nov 13 oct 13 sept 13
PersonalDNA | Loop Recycled Paint Measuring the Customer Experience HANSON ROBOTICS