The 6 TweetDeck Columns Every Community Manager Should Have The 6 TweetDeck Columns Every Community Manager Should Have Lucy Hitz Blogger Extraordinaire Simply Measured TweetDeck is a go-to resource for community managers who want to stay organized and track everything Twitter-related in one hub. Our superstar community manager Jade Furubayashi loves that the app eradicates the need for multiple windows, calling it the “easiest all-inclusive Twitter monitoring and listening tool.” Which columns should you keep open in your TweetDeck screen every day? Influencers TweetDeck allows you to monitor Twitter lists. The users who are engaging with your brand the most on TwitterYour followers with large, healthy follower bases of their ownYour followers with the widest and most meaningful ranges of influence (AKA Klout score) Your Twitter influencers are worth a dedicated column because they’re your trendsetters. Once you’ve created your master list of VIP’s, create a TweetDeck column that shows the activity of these users. Journalists News Sources Your Team
6 Key Tips to Optimize Your Social Media Marketing Social media has become an essential asset for marketing. So how can you utilize this resource? Read on for tips on how to use social media to your advantage and how to access business services on the web. Tip 1: Build an Identity Social media is a great way to brand oneself. Is your company less serious and more fun-loving? Tip 2: Don’t Just Talk, Listen Resources like Google alerts allow you to listen to what people are saying about you in cyberspace and communicate back to those people. Tip 3: Keep the Conversation Going Never abandon your social media sites. Tip 4: Identify your Target Identifying your target audience allows you to better understand how to go about reeling them in. Tip 5: Go Big or Go Home You can’t just assume that creating a Facebook fan page will bring the customers flowing in. Tip 6: Write Good Stuff: Content Matters Publish things on the web that will attract your target audience — give them information that they can use and ponder. Image by jeffmarmins
The 1,000 Year History of Social Media Marketing | Peter Friedman Social marketing has been primary and effective for thousands of years, well before technology offered the level of precision and reach that marketers enjoy today. Feudal lords sponsored the medieval marketplace. This provided a social hub to draw both town and country dwellers, where they could trade gossip and enjoy the shared experience of entertainment and community. This in turn set the context for commerce that could be taxed, thus supporting the lords' economy. Commerce, and therefore marketing, has always been social--because human beings are social. -- from The CMO's Social Media Handbook: A Step-by-Step Guide for Leading Marketing Teams in the Social Media World, by Peter Friedman, the CEO and Chairman of LiveWorld.
14 Recent Changes Social Media Marketers Need to Know To paraphrase Ferris Bueller, social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it. That’s why from time to time we like to offer an overview of all the recent changes to some of the major networks in social media. There’s always something new to learn, study or experiment with in social media, and even the biggest social media networks aren’t exempt from this rule. Here are 14 of some of the most recent changes to Facebook, Twitter, Pinterest, LinkedIn, Google+ and Instagram that social media marketers can benefit from. Facebook updates 1. Facebook’s most recent update (as of only yesterday!) “You’ve given us a lot of feedback on the Graph Search beta. This update is rolling out this week in US English on iPhone and desktop. 2. Ever come across something great you want to read on Facebook when you don’t quite have the time to devote to it right then? 3. Here’s how Facebook describes Rooms in the debut announcement: 4. 5. Twitter updates 6. 7.
2014 - 25 Women Who Rock Social Media Today we’re celebrating the 5th and final version of the 25 Women Who Rock Social Media – 2014 edition from TopRank Online Marketing. Nearly 100 women have been recognized over the past 4 years and the feedback I’ve received has been amazing – just like the women featured on the lists. Publishing these posts has also introduced me to some incredible individuals that are accomplishing amazing things – creating impact and making a difference – through social networking and social media content. This year nominations were invited from all past honorees. This year’s group includes a great mix of social media talent and leadership including: independent consultants, major brands, an industry analyst, a reporter, entrepreneurs, authors, public relations and marketing professionals and an aspiring astronaut headed for Mars. Congratulations to all! Beverly Jackson @bevjack Sr. B.L. Click this graphic to see the interactive influence map – Traackr Top photo: Shutterstock
10 Social Media Customer Service Tactics You Must Implement During 2015 In online terms, social media customer service is a low hanging business fruit and an area where you can steal a march on your competitors during 2015. Usually around this time of year, I write about those online marketing trends that I expect to feature heavily during the following year. However, this year I’m changing the focus to social customer service, where customer expectation is not being met by the majority of businesses. What is Social Customer Service? Social customer service can be defined simply as social media/business meets customer care. Why Social Customer Service? Social customer service has rapidly become a must rather than a choice for businesses. “By 2014, organizations that refuse to communicate with customers by social media will face the same level of wrath from customers as those that ignore today’s basic expectation that they will respond to emails and phone calls.” – Gartner Inc. The conversation around brand now takes place outside the control of the company.
Can I really take a social media vacation? Stories about unplugging for the holidays abound at this time of year. Most deal with shutting down email and counsel leaving the computer behind. They also tend to skirt the whole issue of social media. It’s attached to your mobile devices, after all, so it’s pretty hard to leave it all behind. I speak from experience. When I took a two week vacation in London, my Twitter, Instagram and Vine followers were along for the ride. “Hey, what are you looking at? It didn’t take much prodding for me to pull out my phone and share — and share and share. It didn’t take much prodding for me to pull out my phone and share — and share and share. I plan on taking a chunk of time off before the end of the year and seriously don’t know if I can take a break. But I’m thinking I should. It may not be a trendy thing to do. Recently I broke the 40,000 tweet milestone. I do it because I love it but, between you and I, there are times when I’m tired and I don’t want to Tweet, Vine or Instagram. No, not right.
These 5 trends will change social media in 2015 To gauge how much you followed changes in social media this past year, here’s a pop quiz: 1) Which new social media network is known as a “virtual bathroom wall” and is already causing concern among Canadian school officials? 2) Which platform recently drew one million signups in just five weeks — eight times as fast as Facebook — with promises to share its ad revenues with users? 3) Which messaging service now allows users to transfer money using just their debit card information, free of charge? If you had no idea they are Yik Yak, Tsu and Snapcash, don’t worry. In the interest of getting ahead of the curve, here’s a look into the crystal ball at the year for social media: Social media and e-commerce merge Earlier this year, Twitter and Facebook began beta-testing “buy” buttons, which appear alongside certain tweets and posts and allow users to make purchases with just a click or two, without ever leaving the network. There are also major benefits to advertisers.
5 ways to handle social media better in 2015 As the new year approaches, it’s time to celebrate accomplishments and successes. It’s also a time to take a hard look at ways to improve for the year to come. As the year winds down, it pays to take stock of where one stands, personally and professionally. It's natural to want to be better at everything one does, including social media. Here are five ways to do just that: 1. 2. 3. 4. 5. When I say plan ahead, it doesn’t mean that if you schedule posts, you are in the clear. Social media is still growing, and it’s important to understand that we can all be better at posting to the ever-growing networks people use. [RELATED: Engage customers, employees and the media in the digital world at our Disney summit.] Jason Mollica is a PR and social media marketing consultant.
The Social Media Marketing Tips You Can’t Go Into 2015 Without Some people would’ve spent 2014 digesting every blog on social media marketing tips, ever best practice eBook, and every enlightening industry interview that was published. Great, but did you really have time for that? What if you haven’t unearthed the best slices of wisdom, insightful quotes, or planet-shaking theories on social media marketing? Don’t worry, because we’ve been keeping tabs on the things that have been working for the best brands this year. From that we’ve noted ten core pieces of advice that no social media marketer should boldly head into the new year without. Focus On Posting What People Care About As people spend longer on social networks, their community expands. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content. Make Plans & Set Goals For Your Social Channels If you haven’t yet, it’s time to look at what you want to achieve on each channel. Keep It Simple Make Creative Competitions That Fit Your Brand
blog.kissmetrics Quicksprout recently published an awesome new infographic on the state of SEO that illustrates how the field has evolved over the past few years in response to Google’s game-changing algorithm updates and the steady rise of content as king. While looking over the infographic one thing in particular caught my eye: the importance that companies and agencies alike place on social media when thinking about their SEO strategy. The infographic illustrates findings from Econsultancy’s State of Search Marketing Report 2013, in which 74% of companies and 82% of agencies surveyed said that social media is either somewhat or highly integrated into their SEO strategy. In a cruel twist of fate, just two months after Econsultancy collected the data for its report, Google’s Matt Cutts released a video saying that social signals––metrics such as Facebook likes and Twitter followers, which indicate a profile’s authority and influence––do not affect search rankings. A Bit of History 1. 2. 3. 4. 5.