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28 Social Media Marketing Predictions for 2015 From the Pros

28 Social Media Marketing Predictions for 2015 From the Pros
If the changes in 2014 are an indicator, there will be a lot more changes in 2015. To get a grip on what the near future may look like, we tapped the knowledge of 28 social media pros. Here’s what they had to say. In 2015, video will dominate as the social media content format of choice. Further, regular video segments, like podcasts and blog posts, will come into their own as a form of content that drives social engagement and other marketing goals. Let’s look closer. Based on SocialBakers’ data, video posting moved away from YouTube towards Facebook in 2014. Also, Facebook videos receive significantly more shares than YouTube. YouTube is the best-performing social media platform to drive trackable sales, according to AOL’s Convertro research. Earlier in 2014, Convince and Convert’s Jay Baer introduced his Jay Today, a 3-minute video. Create your own regular video episodes. Provide the five key types of content your target audience seeks. Get your customers into the act. Dave Kerpen Why?

36 Tools and Tips for Social Media Marketers Are you a busy social media marketer? Do you want to find more tools and tips to do your job even better? Marketers are always looking for useful social media tools to increase visibility and productivity. In this article you’ll discover the best tips and tools I shared on the Social Media Marketing podcast this year. Check out 36 these tips and tools for social media marketers. #1: Easy Media Gallery Pro Are you looking for a creative way to display photos on a blog or sales page? Have you heard about Easy Media Gallery Pro? Here is the plugin in action. Once the code is incorporated into your website, Easy Media Gallery Pro automatically cycles through the pictures every couple of seconds. The best part is that Easy Media Gallery Pro is equally as effective on a mobile device. #2: Hang w/ Hang w/ is an app for your iPhone or Android that allows you to do live streaming with the push of a button directly to your Facebook page or directly to other people who have the app. #3: ClickToTweet

New Social Media Research Shows What People Expect From Brands Are you wondering what consumers expect from brands when it comes to social media? A series of new reports answers this very question. Consumers have strong expectations for how brands use social channels. In this article, you’ll discover findings from studies to help you determine what consumers want to see from you on social media. Check out new research to find out what customers want from brands on social media. #1: You Better Be on Facebook! Inbound marketing leader HubSpot asked 569 customers what social media presence they expect of any brand. It can come as a shock that consumers expect brands to be engaged on at least three social media channels. Specifically, 95% of Millennials expect brands to have a Facebook presence. Consumers take for granted that a brand will have Facebook presence. Key Takeaways Social channels are a sign of a company’s dedication to transparency, accountability and even customer service! Brands’ social media channels leave them open to consumer criticism.

Trusted Sender | Sendio’s Opt-Inbox™ Vulnerabilities Created Through Your Vendors Too many people assume that security stops within the company. Unfortunately, there are often many vendors that have access to your critical servers, and some have spent very little time considering how their own security standards can affect the businesses they deal with. In fact one of the largest recent breaches, the Target breach, was caused by a phishing campaign directed towards a small HVAC vendor they dealt with. In this free eBook you will learn: How your vendors can affect your server securityThe most common tactics for breachThe methods for calculating potential lossThe security tips to protect yourself and your company

GoPro Cameras For Dummies Cheat Sheet Cheat Sheet The GoPro camera changes the way people make movies. It’s not only affordable and durable, but also offers features that seemed like far-fetched wish-list items only a few years ago. You can mount this camera on almost anything, take it underwater, and capture the most expansive video scene known to mankind. Getting Started with Your GoPro From the time you take your GoPro out of the box, you embark on a magical journey that transforms "impossible to capture" into your next video. Here are a few pointers for getting started: Take great care when removing it from the package. Shooting Your GoPro Masterpiece It's hard to imagine moviemaking being more fun than when you shoot with a GoPro. Here are a few things to do when shooting: Use the GoPro App. Using GoPro Studio Edit After you shoot your scenes, it's time to put them together. Here are a few tips: Download GoPro Studio Edit for free.

[TSE 119] Creating Your Brands Persona On YouTube with Amy Schmittauer |The Suitcase Entrepreneur Podcast: Play in new window | Download I am a fan of YouTube. I think it’s a great platform for interacting with your audience in a unique and personal way. I’ve been creating and sharing videos to help other entrepreneurs since 2009, but my loyal following doesn’t hold a candle to that of today’s podcast guest. Since early 2008 Amy Schmittauer has been recording her life. Now, Amy has an interesting story because she was dead set on becoming a lifecaster and hustled her hiney off to make it happen. Ready to learn how you can make YouTube work for you? If you’ve been considering vlogging then we want to know what your first video will be or if you’ve already taken the leap, what was your first video about? What you’ll learn in this podcast: Share this on social media in one click: Ready to vlog? Key resources mentioned in this podcast:

Crowdsourcing Information | Earn Money Writing Woot! You've verified your email address! Thanks for taking the time to signup and verify that you are indeed a real live human. Now that you are a member of InfoBarrel you have access to contribute in our tight knit community. Set Up Your Account The first thing you are going to want to do, is setup your user profile. What You Get As a member you gain access to lots of great privileges, some of the most exciting are listed below: Personally create exciting dynamic web content Exclusive access to tools designed to share your content with the world Massive exposure on InfoBarrel which receives millions of page views per month Start building a long term passive income stream (who doesn't want more money) Chance to win awesome monthly prizes Participate in our highly active writer's community Join the conversation by commenting on friends articles Make new friends from all around the world Increase Your Ad Share Need Help? Got any other questions?

Thanks! Here's Your Free Stuff... Sweet! You’re in! Here, I share exclusive content and give you access to all my blog posts to make sure you don’t miss a thing. You’re one of the cool kids now. If you’re on Twitter, go ahead and follow me and say hello. If you’re using Gmail, let’s make sure that emails from Goins, Writer go directly to your primary inbox. Remove me from your Promotions tab Step One: Drag them from the Promotions tab into the Primary tab. Step Two: Click “yes” to have all Goins, Writer emails moved automatically. Also, as an immediate way of saying thanks, I want to share some gifts with you — just for signing up! Gift #1: The Writer’s Manifesto This eBook has been downloaded by tens of thousands of people and has been endorsed by people like Michael Hyatt and Seth Godin. Click the image below to download it: Download The Writer’s Manifesto eBook Gift #2: Wrecked for the Ordinary Download Wrecked for the Ordinary Gift #3: How to Build an Audience: 3-Part Series Here are your free lessons: Get started today.

Little-Known Buffer Features: How to Powerup Your Social Media Sharing When you find yourself using a product or tool on a daily basis, you get to know the tool inside and out, including all the helpful shortcuts and little-known features. We’d love to share our Buffer secrets with you. Here are some of our personal favorite Buffer features that might have flown under your radar. Enjoy! 1. Imagine you’ve got an update to share with your Twitter, Facebook, and Google+ followers. Groups to the rescue! You can create a custom collection of grouped profiles so that when it comes time to share an update, you can share in one-click to the group you’ve created. Groups are available for our Buffer for Business users. Try this tip now >> 2. Via both the standard analytics and the expanded business analytics inside your Buffer dashboard, you can drag-and-drop or one-click-add to your buffer those posts that were smash hits the first time around. Try this tip now >> 3. Having the Buffer browser extension installed is like having a superhero in your backpocket. 4. 5. 6. 7.

22 Tricks That Can Make Anyone A Keyboard Ninja Using the mouse to perform repetitive tasks is not productive. The best way to boost your efficiency levels when browsing the internet is by using keyboard shortcuts. Despite contrary belief, the keyboard was designed to be used without looking at one’s hands. Once you’ve mastered basic typing, it’s time to upgrade your skills to the keyboard shortcuts mentioned above. Who knows? What’s your favorite keyboard shortcut? 22 Tricks You Must Master To Become A Keyboard Ninja | 9gag

Top 10 Reputation Tracking Tools Worth Paying For Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog. Reputation management is essential to both individuals and companies. The more popular your brand is, the more critical it will be to keep tabs on it and the more time it will consume out of your day. If you work at a startup and no one has heard of your brand, or if you're an individual who has just started blogging, these tools are still useful to you. If, on the other hand, you're brand new to social media and aren't known by many people, then these free tools might be a better place to start. You should consider paid services if you are unable to manage and keep your pulse on your online reputation. How to Begin You need to decide if you want software for tracking conversations or if you want to pay a vendor for consulting and reporting. I recommend the top ten vendors listed below (in no specific order): 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

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