6 Things Customers Want from Retail Stores and How You Can Deliver. Thanks to eCommerce, mCommerce, big data and more, the world of retail is changing—perhaps faster than at any time in history. How can a small retailer keep up? Start by digesting Retail Rebooted, a new report on retail trends from JWT: True, the report focuses on larger retail chains and while many of the things they’re doing aren’t (or aren’t yet) practical or affordable for small retailers, there is still a lot to learn.
You’ll want to pore over the massive report yourself, but here are some of the key takeaways. The primary trend affecting small companies is “Retail as the Third Space.” 1. Customers want in-person service they can’t get online. What to do: Make sure your salespeople are well trained in customer service and empowered to make the customer experience outstanding. 2.
Retail locations that are visually attractive and appealing are a big draw. What to do: Look at your store with a critical eye to how it looks, sounds, even smells. 3. 4. 5. 6. Shopping Photo via Shutterstock. Journal of Database Marketing & Customer Strategy Management - Consumer culture and purchase intentions toward fashion apparel in Mexico. Retail therapy: Buying something makes people three times happier. Researchers found shopping makes a person feel more in control of lifeReflecting on recent purchases combats sadness and sparks motivation By Nick Fagge Published: 23:08 GMT, 26 January 2014 | Updated: 12:56 GMT, 27 January 2014 Spree: Scientists found new purchases combat sadness and spark motivation It is the news that will strike fear into the hearts of those who pay off the family credit cards every month. New research has found that retail therapy - far from being empty and superficial - can be an ‘effective way to minimise sadness.’
It can even help a person feel more in control of their environment, researchers claim. Generations of consumers have been urged to satisfy their desire to keep abreast of the latest fashion by simply browsing in store and window shopping. But researchers from the University of Michigan claim ‘retail therapy’ should no longer be dismissed as it could help people overcome melancholy. Reflecting on purchases helps people feel better about themselves. The Retail Revolution – How digital technologies change the way we shop. Information sources Media are more important than friends In planning their purchase decisions, consumers rely on three sources of information: media, social contacts and sales staff. Independently gathering information via media such as newspapers, television or the Internet is still the most common approach (48-90%).
Online buyers in particular use the media to make the best decisions. Media in long-term consumption decisions: The longer the effect of a consumption decision, the more thoroughly a customer will independently gather information about it. Recommendations in the absence of experience. Do not underestimate assistance. Deductions for retail marketing Inform more actively and locally. Expand sales assistance. Offer fans a platform. The big brand loyalty theory is history | Trends.
As promotions become evermore prevalent, brand loyalty is becoming a thing of the past, so marketers need to get smart about the deals they offer. Shoppers are a fickle bunch when it comes to brand loyalty, which has been perpetuated by a retail environment increasingly driven by promotions. In fact, on average 50 per cent of a brand’s ‘loyal’ users will not be with them the following year, according to Bain & Company and Kantar Worldpanel’s UK Shopper Survey 2012.
As heavy shoppers change so frequently, brands have to keep talking to loyal users while trying to recruit new customers. Price promotions have always been an important part of the marketing mix, but they have become more of a concern for marketers over the past five years as the number of products sold on deals continues to climb. Bain surveyed 3,500 UK shoppers as part of the research, which looked at more than 450 brands across 17 categories and all price tiers, equating to around 90 per cent of branded FMCG spend.