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COLOR PSYCHOLOGY

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Purkinje effect - Wikipedia. Simulated appearance of a red geranium and foliage in normal bright-light (photopic) vision, dusk (mesopic) vision, and night (scotopic) vision The sensitivity to light in scotopic vision varies with wavelength, though the perception is essentially black-and-white.

Purkinje effect - Wikipedia

Warning: art that will blow your mind. I am writing this in a state of immense wellbeing.

Warning: art that will blow your mind

If I was asked to take a happiness survey right now, the results would make Britons look like the most blissful nation on earth. Outside, the London sunshine is cool and the trees finally look wintry, but in here, in my head, it is California. And I did not have to drop acid in the Mojave desert to break on through to this other side. I have just experienced the artist James Turrell's work Bindu Shards. In the Gagosian Gallery near King's Cross stands a white-painted metal sphere that looks like a deep-sea submersible.

Opting for the hard version, I am placed on a sliding medical bed, counselled some more and locked in the sphere. Then I see a cityscape of vertiginous skyscrapers, with no earth below. But the most important part of the experience is that you do not know what is inside and outside your head. But I can see that sceptical readers will be harrumphing at this point. The Surprisingly Recent Time Period When Boys Wore Pink, Girls Wore Blue, and Both Wore Dresses. PANTONE Color, products and guides for accurate color communication. Symbolism Of Colors and Color Meanings Around The World. Have you ever had the blues, or felt green with envy, or been so angry you saw red?

Symbolism Of Colors and Color Meanings Around The World

Or maybe you’ve been tickled pink by a golden opportunity that came out of the blue? Color plays such an integral role in our lives, it even shapes the way we describe our moods. Around the world, the way different cultures see and describe the meaning of color varies dramatically. For instance, the Bassa people in Liberia only have two words for classifying colors (ziza for red/orange/yellow and hui for green/blue/purple), while the Inuit reportedly have 17 different words for white alone (which are modified by different snow conditions). Here’s a more in-depth look at what different colors mean and the symbolism of colors across the globe.

Blue In general, blue is considered the safest color choice around the world, since it has many positive associations. 3 Things to Consider for Culturally Relevant Web Design - The Shutterstock Blog. While most people understand that the Internet is universally accessible around the globe, there’s often a belief that there are also universally accepted best practices for web design.

3 Things to Consider for Culturally Relevant Web Design - The Shutterstock Blog

In fact, there are many different design components that should be considered for different cultures. Below are three questions to think about as you’re evaluating your global design choices. How much information does this audience want? Take a look at the following two homepages: first the CNN UK edition, and then Sohu, a Chinese news and gaming portal. The CNN website will provide a familiar look and feel for most viewers from Western Europe and North America. Conversely, users in Asian markets expect websites to use all real estate to showcase extra bits of text or images. The root of Eastern vs. How will colors be interpreted? Color choice may have the single biggest impact on a user’s first impression of your website.

What actions is this audience comfortable taking? Case Study: McGlobal Design China. 5 Strategies for Marketing with Color Trends - The Shutterstock Blog. It may seem to come out of the blue each year, but once again Pantone’s color of the year announcement has some marketers worried they’re missing out on 2016’s big color trends.

5 Strategies for Marketing with Color Trends - The Shutterstock Blog

Rose Quartz and Serenity are popping up everywhere in fashion, tech, music, and more. But rather than going green with envy for other brands’ amazing on-trend designs, follow the strategies below to keep your marketing color scheme up-to-date. 1. Stay True Blue to Your Brand Just because Pantone, Benjamin Moore, or other color heavyweights declare that it’s the year of Rose Quartz and Serenity doesn’t mean that your brand can drop everything and slap a new coat of paint over your online presence.

That said, there are plenty of subtle ways to add a splash of fresh color into your marketing efforts. 2. If you’re lucky enough to offer products that match or coordinate with the new color of the year, now is the perfect time to tell your customers all about it. 3. 4. What Colors Mean in Other Cultures. For a color that makes many of us feel cheery and warm, yellow has some surprisingly dark meanings in other cultures.

What Colors Mean in Other Cultures

Take France, for example, where yellow signifies jealously, betrayal, weakness, and contradiction. In the 10th century, the French painted the doors of traitors and criminals yellow. And in Germany, yellow symbolizes jealousy. In China, yellow is associated with pornography. When the Chinese term for “yellow picture” or “yellow book” is used to discuss any type of publication or media, it’s in reference to pornographic images and websites. TranslatingColours. Papel pintado - Servicolor.