5 Steps to Redesigning a Website. It is imperative for businesses to have a website.
Your website is the online face and one of the first touchpoints a customer has with your brand. It impacts your online brand reputation, revenue, and bottom line. You cannot deploy your website and forget about it. An outdated website can do more harm than good and has the potential to hurt your credibility and rankings. An outdated website will fall out of favor with your target audience and can have various security vulnerabilities. Revisit your website design and update it at regular intervals.
Follow these steps to redesign your website. Evaluate Your Current Website Evaluate your current website pages to determine whether the content on them should be kept, updated, or discarded. Make a list of your website’s strengths and weaknesses and benchmark your current metrics and analytics data. Reputation Marketing in Santa Rosa. Google Maps Local Listing Now Showing Web Search Results. Google is one of the leading search engines.
By continually improving and optimizing itself, it has become more extensive than ever. Recently, a new update was observed by users around the world. This update is essential because it can impact how your business is found online. Curious about what it is and how it can affect your company? Read on to find out more. Marketing Agency Santa Rosa. Are You Taking Advantage of Social Media? The world of digital marketing is growing at a rapid rate and social media is key in connecting with your consumers.
If your target market is on social media, why aren’t you? Consumers expect to see their favorite brands and businesses utilizing the platforms they enjoy. So, if you aren’t on social media, it’s time to build your profiles. If you are on social media, are you utilizing your platforms in the best possible way? Social media companies in Sonoma County and the surrounding areas can help you maximize your reach on different platforms. SEO Santa Rosa. There Is No Need To Include Every Link In Your Disavow File. Not all backlinks to your site have a positive effect on your ranking.
Unnatural links pointing to your site can hurt your rankings. Google can even penalize you for unnatural links. To prevent this from happening, use the disavow tool to inform Google about unnatural links pointing to your site, asking it not to count them when crawling your site. Using the disavow tool incorrectly can hurt the performance of your site. Disavow only those links that you know were created to manipulate Google’s results. So You Have a Great New Website, Now What?
Your website is like your business’s home online.
It’s one of the largest footprints your business can have so you want to make sure it looks right and provides the value your business needs. However, let’s say that you have a great looking website but now you’re left with one ominous question: what’s next? Do Effective & Efficient Web Sites Really Need SEO? Having a strong online presence is vital in the digital era.
A strong online presence will allow you to build your brand and attract more customers. If you want to improve your website visibility, you need to come up with a plan to optimize it. Whether you own a local business or head an MNC, your website needs SEO. An optimised website can be discovered easily both by buyers and search engines and helps build credibility and establish authority. Here are some compelling reasons why websites in Santa Rosa need SEO. An Optimised Site Gets More Traffic. WSI Wins Top Agency For a Second Year in a Row. The WSI Global Network can now boast that we hold back-to-back years of being recognized as the top digital marketing agency in the world.
This top agency award is given to digital marketing companies that show consistently outstanding ongoing website development efforts. WSI is proud to have collectively brought in 13 new WMA awards including awards for Best Home Building Website, Best Political Website, 7 Outstanding Websites, and 4 Standard of Excellence. These new awards bring our network’s total to 115 awards from internet consultants across the globe. How Video Can Be Utilized to Bring Value to a Business. We’ve all been there.
You’re scrolling away on social media and something catches your eye then the next thing you know it’s been 47 minutes when you told yourself ‘just 1 video’. When it comes to having content that maximizes engagement, video is the way to go. It touts higher engagement, shareability, and exposure when compared to traditional content styles like text or image. Video continues to hail a changing of the times as it becomes more and more effective with target audiences regardless of the business or industry.
In fact, for most industries there are ways video can be integrated into a business’s digital marketing strategy. Google Advises Against Using Nofollow Links When Migrating Sites. Google recommends that developers do not use no-follow links when migrating sites.
Google’s team of webmaster trends analysts discussed the nitty-gritty of no follow links in the first episode of the search engine giant’s new podcast. The team comprises Gary Illyes, John Mueller, and Martin Splitt. Online Reputation Agency in Sonoma County. How Page Speed Affects SEO and Google Rankings. Page speed can be defined as the speed at which an individual page loads on a website.
It has a direct impact on both user experience (UX) and website conversion rate, and is one of the most important factors for website success. Page speed is a direct ranking factor for SEO and also affects rankings indirectly. Ask any SEO company in Santa Rosa and you’ll hear the same thing, page speed is an integral part of a strategic SEO campaign. First Impression is Everything The Internet is becoming increasingly congested with every passing year.
Page Speed and UX One of the first things your website visitors notice is how fast the page takes to load. Google Ads Mistakes to Avoid. There are many advantages of Google Ads. They are scalable, flexible, measurable, and allow you to tap into a huge potential audience in a controlled environment. Google Ads can help raise awareness and visibility, drive traffic, and increase conversion rates. No wonder digital marketers around the world use Google Ads to grow their client’s businesses. Signs to Grow Your Business Online. So you feel like your business is performing online. You’ve been partnering with a digital marketing company in Sonoma County for some time now. Maybe you’ve noticed increased calls from leads or maybe an upswing in business so you’re looking for a new team member or expanding your services. These are all great signs of a business’s growth, but how can you determine which aspect of digital marketing to invest in?
Text vs. Images vs. Video – Which Drives More Engagement? Knowing which medium can reach the maximum number of impressions on social media and generate the largest amount of audience engagement can help increase the impact of a social media marketing strategy. Depending on your industry, there will be a method of content that gets your desired results between text, images, or videos. Let’s dive in! Understanding the impact and desired effects of the content you create plays a key role in knowing which kind of content to promote. This, combined with the platform, creates the recipe for content generation that your business should utilize.
The decision between text and visual content is key. Selling Web Design Services. Seo Marketing Company Santa Rosa. Evergreen Content: What Is It & Why Does It Matter. Content is king. Impactful content helps you build trust at every stage of the customer lifecycle. Traditional content, however, has a short shelf life. Content created around a particular news or event becomes irrelevant once the event is over or the news becomes stale. Evergreen content, on the other hand, has a long lifespan. It never goes out of style. Let’s understand the concept with the help of a couple of examples. Example-1: 7 Healthy Lifestyle Habits to Adopt. 6 Measurable Benefits of Email Marketing. Email marketing has long been a staple of the digital marketing landscape. For the longest time, it has boasted a high return on investment for an inconsequential amount of work. With the exponential increase in smart phone usage for internet browsing and interconnectivity, email marketing remains a strategy that companies can use to remain engaged with their customers.
Businesses seeking an effective and viable form of business-to-customer communication can rely on email marketing for ease of access and deliverability. Read on to learn 6 notable benefits of email marketing. Reach an Already Engaged Audience. 5 Steps to Marketing Automation Success. Marketing automation is all the rage these days, and for good reason: it frees up humans to do things humans are good at, and automates repetitive and mundane tasks. Meet Your Internet Marketing Specialists at WSI Smart Marketing. I’m going to break away from my typical “we” point of view blogging style for a moment and tell you about the people I’ve been blessed to work with since joining WSI Smart Marketing. WSI Smart Marketing is owned by the Kelly family.
Wondering How to Use LinkedIn for Your Business? Are You Happy with Your Google Rankings? SEO is a Must for Small Businesses. Search Engine Optimization, simply put, is a foundational marketing spend for any small, medium or large business interested in growing their business online. SEO is a Must for Small Businesses. SEO is a Must for Small Businesses. Getting the Right Tone of Voice for Your Social Media. Google’s Core Web Vitals to Become Ranking Signals.
Google recently added Core Web Vitals to its list of ranking factors. The search engine giant will introduce a new ranking signal to evaluate the overall user experience of pages more effectively. Expected to launch next year, the ranking signal will be a combination of Core Web Vitals and user experience signals. Here are some important details about the ranking signal according to a digital marketing company in Sonoma County. Reviews Management Company in Santa Rosa. Why Voice Search Will Dominate SEO in 2020. If you’ve ever found yourself asking your phone “Hey Google, Hey Siri, or Hey Alexa” then you’re more than familiar with voice search. Since the first introduction of smart phones, voice search has seen growing popularity as a hands-free alternative to browsing popular search engines. In recent years, this trend has only continued to increase as more people are inclined to use voice commands for their on-the-go searching needs.
Many digital marketing companies in Sonoma County agree voice search shows no evidence of slowing down any time soon. Google Now Has 6 Ways to Measure Core Web Vitals. Core Web Vitals are a set of metrics related to different website performance aspects, such as speed, responsiveness, and visual stability. Top Social Media Benchmarks You Need To Know For Your Business. With more than three billion users, social media offers a wide variety of opportunities for businesses to build and engage their audience. Social media is a juggernaut and has become an integral part of our lives. 5 Effective Video Tips to Increase Your Search Engine Rankings.
Leverage Email Marketing for Business Growth. The Importance of Reviews for Your Business. SEO is a Long-term Investment in Your Business. Reputation Marketing Santa Rosa. Email Marketing Agency Near Me. How to Improve Your Google Ads Quality Score. How Can You Build Your Brand Digitally? We’re Here to Help Your Business Survive & Thrive.
The Impact and Power of Social Media during Difficult Times. Marketing Companies Near Me Sonoma County. Website Design Services. Why You Need the Best SEO Company. SEO is a Must for Small Businesses. How Website Design Can Strengthen an SEO Campaign. Search Engine Optimization Santa Rosa. Why Should Websites Be ADA Compliant? 3 Ways to Spring Clean Your Digital Marketing Strategy. What is Content Marketing and Why is it so Important? Why Social Media Management is Important for Business Marketing. How Does SEO Work on Google? WSI Smart Marketing on the Move. PPC Company Santa Rosa. Why is Local SEO Important for Businesses? Digital Marketing Franchise Opportunity. Every Site Needs an SSL Certificate: Here’s Why & What It Means for Your Site.
WSI Smart Marketing. How to Implement the Top 5 Social Media Platforms into Your Business. Marketing Agency Santa Rosa. The Smart Guide to Social Media. What is the Difference between Social Media Marketing and Social Media Management? WSI Smart Marketing Launches New Site for West Coast Fire & Water. Online Marketing Terms. Digital Marketing Franchise Opportunity. Website Marketing Company Sonoma County. WSI Smart Marketing. SEO Santa Rosa.
Digital Marketing Company Sonoma County. Text, Images, and Video. Which is best? Why Search Engine Optimization is a Must for Every Small Business. Website Marketing Company Sonoma County. Online Marketing Companies Sonoma County. Best Digital Marketing Company Sonoma County. How Will Voice Search Affect SEO? Digital Marketing Firm Sonoma County. Santa Rosa PPC - Pay Per Click Company. SEO on the Go - WSI Smart Marketing. WSI Smart Marketing Has Been Awarded Your Best Local SEO and Advertising Experts. Digital Marketing Company Sonoma County.