Social TV

Facebook Wants to Challenge Twitter as the Place for Discussing TV. A Facebook study has revealed that Twitter might have a battle on its hands as the social network of choice for real-time engagement while people are watching films or TV.

The research is the result of a partnership between Facebook and UK analytics firm SecondSync, and looked at social TV data from the US, Australia and the UK. As you might expect, a majority of TV-related interactions (80 percent) on Facebook were made via a mobile device – the classic ‘second screen’ scenario – but perhaps more surprisingly, 60 percent of interactions happened while the show was still airing. This finding sits contrary to the notion that Twitter is the go-to social network to discuss a show while it is airing, while Facebook is the place to discuss it in more detail, usually once it has finished. While the study looked at many facets of interaction, it also focused on how users were engaging while watching TV. Content matters. „Entertain Remote Control“ für iPhone, iPod touch und iPad im App Store von iTunes. EmTech 2013: One Way Twitter Could Make Money: Instant Replays (With Ads) Social TV Apps are Changing How We Watch Television.

Viacom released a study a few months ago on social television usage that I’ve been meaning to write about, because I think it represents a critical behavioral change in TV viewing that will impact many a brand’s marketing decision.

In a nutshell, a Viacom survey found that 56% of respondents use social apps on mobile devices to interact with friends while watching their favorite TV programs. In other words, over half of those interviewed (the survey represented a reasonable distribution of the TV viewing audience) are engaging in some form of social interaction with a mobile device while watching their favorite TV shows. The Viacom survey, “Social TV: Viewers C’s the Moment,” notes that viewers engage in an average of seven different types of social TV activities (online or offline) on at least a weekly basis. The most common activities include watching TV with others (85%), searching for supplemental content (61%) and viewing TV show clips on social networks (58%).¹ Connect: Authored by:

Facebook social TV shift to test Twitter - Entertainment News, TV News. Rhapsody, Spotify, Netflix, And The 28-Day Waiting Game. New movies aren't available to Netflix subscribers until at least 28 days after they're released to the public (even 56 days in some cases).

Movie studios use this practice of delaying releases, called "windowing," in order to stop subscriptions from cannibalizing DVD sales and rentals. Soon, that same practice could become more commonplace in the music industry, where a number of popular artists believe "windowing" might offset any potential for subscription services to cannibalize single and album sales.

It represents a huge obstacle for Rhapsody and Spotify, which are concerned with keeping their music libraries fresh in the eyes of iTunes-addicted consumers. And it's a a practice that Jon Irwin, Rhapsody's CEO, hopes to stop. "Windowing," Irwin says," [is] fundamentally the wrong thing to do.

" "EMI, in this case, said, 'They're not releasing it for streaming; you can't put it up in your feed,'" Irwin recalls. Irwin believes that theory is wrong. [Image: Flickr user James Calder] 20 TV Shows With the Most Social Media Buzz This Week [CHART] Not to give away the farm, but I bet you can guess what television event topped the charts in terms of social media chatter this week.

Hint: According to Trendrr, the broadcast is the second highest social TV event on its records, after the Super Bowl, of course. By golly, you guessed it. Sunday night's Grammy Awards gained nearly 19 million social media activities over the past week. The event logged 17,122,439 social media mentions yesterday alone, superseded only by the Super Bowl's 17,487,241. Social Media Helps Grammys Achieve Huge Ratings Online and Off.

The 54th Annual Grammy Awards was a huge hit across social, digital and broadcast platforms. Excitement for the return of Adele, as well as the tribute to the late Whitney Houston kept viewers engaged online and off. CBS reported that 39.9 million viewers tuned in to Sunday’s award show, the second-largest Grammy audience ever and the best ratings since 1984. New Social TV Records Of course, broadcast is only part of the story. This year’s Grammy Awards were a hugely social and digital affair. According to Bluefin Labs, the Grammys earned 13 million social comments. The most-talked about moments included Adele’s performance of “Rollin in the Deep” and her win for Album of the Year, Jennifer Hudson’s tribute to Whitney Houston and Chris Brown’s performance.

The Success of the Second Screen CBS.com and The Recording Academy worked hard to address the digital, social and mobile component of this year’s show.