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Augmented Reality (AR) In The Business World / Go Smart Solutions. ← Back to portfolio Augmented Reality (AR) has recently found a way to enhance the business, health, military and education industries. Unlike Virtual Reality (VR), which immerses us completely in a virtual world, AR integrates virtual objects in our surroundings by superimposing digital images and animations to the real world, and we need only our smartphones to interact with those objects. Maybe our first experience with AR was scanning printed QR codes, hunting pokemons on Pokemon Go, or using Facebook or Snapchat filters and it sure does feel like magic! Although an AR app is purely technical (maybe a better term), its objective in creating a surreal world without losing sense of the real world justifies our feeling in the magic of it all. That effect has not been lost on the business world.
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