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Social Media Optimization. Social Media Optimization- Meaning, Benefits and Services The use of social media sites to grow an organization’s message and online presence comes under Social Media Optimization.
Social Media Optimization can be used to increase awareness of products and services, connect with customers, improve the reputation of your brand etc. SMO involves modification and optimizing the content to enhance the engagement of the brand on social media and gain the audience’s attention. Example of Social Media Optimization- Companies can use their Social Media accounts to customize their content based on demographic and geographic profiles. For Example, Coca Cola did its advertisement with a slogan ‘Thanda Matlab Coca Cola’ which made the audience prefer Coca Cola instead of Cold Water in summers.