Michigan’s leading marketing agencies and geofencing solution providers. Mid Michigan Interactive offers unmatched accuracy in audience targeting via our advanced, highly versatile geofencing services.
Best Pay Per Click Marketing Agency in Lansing Mi. Would you like your website to rank at the top of the first page of your audience’s Google search results? Is your SEO marketing campaign struggling to improve your website’s rank on Google’s search engine results pages (SERPs)? Our PPC advertising services can help.
Welcome to Mid Michigan Interactive, the leading digital marketing agency in the Lansing and Grand Rapids area. Here is an overview of PPC and Google AdWords along with how we can perform these marketing services to grow your business. What Is Pay-Per-Click Marketing? PPC marketing is a form of paid advertising. Flat Rate Model – The marketer pays the publisher a fixed fee every time someone clicks on their PPC ads. Fortunately, you don’t have to worry about the intricacies of payment models or securing an advertising spot for your PPC ads – we take care of all of that.
Why Your Business Needs Pay-Per-Click Marketing Marketing is a crucial component of any successful business. 65% of web users click on PPC ads. Affordable Search Engine Optimization Services in Lansing Mi. The top three websites on Google’s search engine results pages (SERPs) get most of the organic traffic. Most people don’t bother scrolling down the SERPs or going to the next page. Google and other search engines use strict criteria to determine each website’s query ranking position for users.
The goal for your website should be to comply with the rules and exceed the set requirements; this is where our Search Engine Optimization Services come in! Welcome to Mid Michigan Interactive, a leading Search Engine Optimization Agency. If you have a website and have not had Search Engine Optimization done to it, then you might as well be trying to hide your website from the entire world. What is Search Engine Optimization (SEO)? Search engine optimization is the process of improving the ranking of your web pages on search engines.
SEO entails improving everything about your website to comply with Google’s ranking criteria. Standard SEO Practices Include: Good website design. Why Google? Let Us Help. Affordable Social Media Optimization Company in Lansing Mi. Social media optimization is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter, and LinkedIn. SMO increases awareness about a business, brand, product, or service; it facilitates reach, engagement and amplification because your friends, fans, followers, and connections have friends in their network and their friends also have their network of friends. Social media is one of the most rewarding marketing platforms, which makes it highly competitive. You need an effective social media strategy to make your brand stand out from your competitors’ social media profiles and posts.
You also need a reliable social media optimization (SMO) agency to develop and implement your social media strategy. Who We Are Mid Michigan Interactive is one of the leading SMO agencies in Lansing, Grand Rapids, and Detroit. Our Social Media Optimization Services Social Media Auditing SMO Strategy Development & Execution Content Production & Posting Twitter. Best Online Reputation Marketing Company in Lansing Mi. Managing a good online reputation is becoming essential for a business because clients search and make sure whom they are giving their money. A bad reputation negatively affects a customer’s purchasing capacity because a good online reputation works as social proof and satisfies the client to do business with you. Online Reputation marketing and management services monitor your business presence and safeguard it to mold the public perception.
It also ensures that whenever any consumer searches your company online, they find the exact search results. Whether anybody owns a small or large business Reputation marketing services play a crucial role to maintaining a positive online impression and removing any negative content from your site. This service consists of multiple strategies, i.e., generating SEO-optimized content, social media management, and regular competitor analysis. Best Local Search Optimization Company in Lansing Mi. Mid Michigan Interactive’s local SEO can help increase your local business’s online and in-store traffic. This means that your business will get more potential customers, and a significant number of them may turn into paying, loyal customers.
Local SEO will also boost your brand’s reputation, visibility, and competitive edge. We are known as one of the best SEO agencies in Lansing and Grand Rapids, MI. Our clients trust us to put their local businesses on Google SERPs’ front pages for dozens of reasons, including: Google Standards Google has the most advanced and comprehensive SEO policy. It is also the most popular search engine. Our SEO services and strategies are based on Google’s criteria and guidelines. White-Hat SEO Some SEO agencies may promise you quick, impractical results through black-hat SEO practices, but they can get your website penalized or even banned. Customized Solutions Our local SEO services are customized to meet your unique needs and preferences. WordPress Website Maintenance in Lansing | Mid Michigan. Best Web Design & Web Development Company in Lansing Mi. A successful brand establishment will enable you to reach your intended audience easily. Besides, your website reflects your brand, implying that having a user engagement website will have a lasting impression on your visitors.More lead opportunities: High-quality content on your website increases the likelihood of converting visitors into leads.
And more leads mean more revenue for your company.Significant market share: A website accessible 24 hours not only improves the experience for your audience but also opens up new opportunities for your business.Business promotion: A well-designed website that employs excellent SEO techniques can significantly assist you in increasing your online visibility, which can benefit your business.Strong customer trust: Having a website demonstrates that you take your business seriously.
This will increase public confidence in you and your company. A user-friendly and professional-looking website means more benefits for your company. Geofencing Marketing Company in USA | Mid-Michigan Interactive. It is necessary to understand how device ID targeting works to understand how geofencing advertising works. Every mobile phone has a unique ID that can be tracked anywhere in the world.
Geofencing technology tracks your potential customers’ geographic location via device ID targeting as a part of your overall digital marketing strategy. The main objective of a geofencing campaign is to broadcast ads to people based on their physical location – it can be their real-time location (such as when they walk near your store) or locations that they visit frequently. Geofencing advertising is also intimately linked to two other marketing tactics, both of which Mid Michigan Interactive offers: Geofencing Technology & Programmatic Advertising Speed is of the essence when it comes to geofencing advertising, as your target audience could leave the designated location at any time.
Geofencing Technology & Proximity Marketing Increasing Leads & Conversions Improving Customer Retention. ADA Accessibility Compliance Widget in Lansing | Mid Michigan. As a business, your decisions should positively impact your bottom line. So, use website widgets for ADA compliance as they offer several benefits that will enhance business outcomes. 1. Increase Your Target Audience A crucial part of increasing revenue and profit is growing your customer base.
Having an inaccessible website shuts you out of an extensive market. According to the World Health Organization, 2 billion people live with a disability. And for 20% of them, it’s a significant functional disability affecting their daily lives. Sadly, most websites are not accessible to most of these individuals, and that’s their loss. You can tap into that market by adopting ADA compliance widgets to make your website accessible. 2. The primary objective of using widgets is to make your website more accessible to users with disabilities. However, these improvements extend to people who are not disabled as well, this is because the content will be more transparent for screen readers. 3. 4. 5.