Build a high-converting landing page
Promote events on social media
Take advantage of FOMO
Encourage user-generated content
Engage attendees with email automation
The best way to ruin your event is by neglecting to promote it. You’ll get next to no in visitors, and your event will be dead in the water. To reduce the odds of this gloomy outcome, consider adopting the strategies and event marketing we’ve prepared for you.
Build a high-converting landing page
Although there are many ways to get registrations, from special websites to social media chatbots, do not overlook such a simple yet effective landing page. Roughly 60% of marketers believe their own websites are the most effective channel for marketing their event.
Create your landing page in advance to stir up interest in your best event listing website. You can make a great landing page with zero budget and no coding or designing skills – just use a landing page creator. Follow our list of the best landing page builders to choose the perfect decision for you.
To get tons of registrations, your landing page should provide the following information:
who the hosts and speakers are, and why your reader should care about their opinions;
what the event is about and why it is worth your landing page visitor’s time;
details about your event, including the date, location, agenda, and other significant things;
clear-cut, prominent, and strong calls to action.
Now it’s time to adopt some best practices. Take a closer look at the Call To Action Conference landing page. The Unbounce logo at the top and the list of speakers further answers the who question. The phrase “The marketing conference that gets you more conversions” states clearly what the conference is about and which benefits it will deliver. The page contains all the essential details and an eye-catching CTA-button.
To drive more registrations, Unbounce uses a few gimmicks. The host gives a link to the previous year’s recap to fuel the reader's desire to participate, adds a customer review to increase credibility, and offers to sign up for updates to stay in touch.
A landing page
The Call To action conference landing page
The techniques Unbounce uses for their landing page is just a tiny part of tricks for conversion rate enlargement. To learn more about them, consider reading our comprehensive guide on how to increase landing page conversions.
Promote events on social media
Social networks have a tremendous audience – 3.8 billion people use this communication channel. This number is consistently growing – since 2019 the audience has increased by 9.2%. It makes promoting your event through social media too entrancing opportunity to leave it on the table.
Social media gives plenty of tools to market your event, from creating special pages on Facebook to buying sponsored ads on blogs. To increase your outreach, try cross-promotion with an event’s co-hosts or speakers – they can provide you with a fresh and engaged audience. Another tip is to employ niche influencers’ resources.
If you want to not only promote your event but also keep the audience attracted for a long time, consider using chatbots. Hubspot knows a little something about employing this strategy.
The company uses a bot to collect registrations to its online event series. On its Facebook page, Hubspot invited the audience to register with Facebook Messenger. The bot took all the essential data for registration and set reminders for attendees, so they won't miss the occasion.
You can take your chatbot marketing a step further. For instance, your bot can send information about speakers, event programs, or even some relevant fun facts to keep the audience engaged. To apply this tool to your event marketing strategy, sign up with SendPulse. With our service, you can build Facebook and Telegram chatbots and send up to 10,000 messages monthly for free.
56% of people are afraid of missing an event, news, or important update on social media. This makes FOMO, or the fear of missing out, a significant driving force for your Event submission sites .
Fuel your audience’s desire to attend your event with vivid and engaging materials – photographs and videos from the last year's occasion, interest-provoking announcements, and so on. Let’s learn some encouraging FOMO techniques from Adobe MAX organizers.
On their Facebook page, Adobe MAX introduces the conference guests, publishes creative videos, busts myths about the conference and online events. Better yet, event organizers also engage the audience with micro-contests, preparation checklists, and special treats for early birds. These efforts combined make people crave attending the conference once again.
https://youdontneedwp.com/pressreleasefirm
Get in Touch!
Website –https://www.prwires.com/
Skype – shalabh.mishra
Telegram – shalabhmishra
Whatsapp – +919212306116
Email – shalabh.mishra@gmail.com
Mobile – +1 855 222-4111
Address New York, USA