The Social Media Revolution 2012. Social Media: The Free Beginner's Guide from Moz. Chapter 1 Introduction What is social media? "Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions. Publishing content has become exponentially simpler over the last several years, which has helped skyrocket the use of social media. For businesses, the shift in web consumerism and accompanying rise in social media brings both opportunity and responsibility.
Is social media just a fad? Over the last several years, there has been an explosion of growth in popular social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and many others. Looking for sources? Relationships Feedback Integration. Social Media Glossary: 25 Social Media Technology Terms Explained. If you’re a marketer or relatively new to technology there is bound to be some technology terms that you come across regularly but would love an English(!)
Explanation of them. Do you know what a TLA is…a three letter acronym! I’ve avoided these in the list below but technology people love to make things more confusing than they are. We have compiled a social media glossary of 25 technology terms, enjoy! Business Objective of this article If you understand the terms we outline in this document it will help remove some confusion from Social Media and open up more opportunity.
Social Media Technology Terms Here’s 25 Social Media Technology Terms of Confusion 1. 2. 3. 4. 5. 6. The Social Media Manager’s Definitive Glossary, 2014 Edition. Welcome to the 2014 edition of the Hootsuite Social Media Glossary.
This is a living document that will continue to grow as we add more terms and expand our definitions. If there’s a term you would like to see added, let us know in the comments! +1 button Similar to Facebook’s “Like” button, the +1 button is proprietary to Google and is the Internet equivalent of the thumbs-up. “+1” may also show up in emails or comment threads, as in the following: “+1 for that idea” with the meaning of “I really like this idea and I’m showing my support for it.” This thing is called an octothorpe. See: hashtag /r/ See: subreddit Abandonment rate The percentage of social customer service issues that are abandoned by customers without a resolution.
Algorithm A rules-based procedure for making calculations or solving problems. Like the algorithms that power search engines, social media algorithms have a massive effect on your brand’s online visibility. Analytics Analytics tells you what happened. Archiving Avatar. Social media glossary. The Top 100 words & phrases in the social media dictionary The social media landscape is fast changing and filled with strange terms to the uninitiated.
Don’t feel intimidated! Here’s a quick guide to some of the terms you may encounter. Please add other terms in the Comments below and we’ll incorporate them and credit you. Social Media 2013 video.
Creation & sharing. Social networks. Microblogging. Social bookmarking. Blogs. Social news sites.