Based in the Netherlands and created in 1907, Royal Dutch Shell is a global oil and gas company and is the largest energy company in the world. Royal Dutch Shell case studies discuss the history, founders, brand, operations and business strategies of the company.
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Royal Dutch Shell case studies should begin with a brief history of the company, noting that it started as a result of a merger between Royal Dutch Petroleum Company and “Shell” Transport and Trading Company Ltd in February 1907. The founders of the two merged companies, Jean Baptiste August Kessler and Henri Deterding for Royal Dutch, and brothers Marcus and Samuel Samuel for “Shell” should also be mentioned in Royal Dutch Shell case studies. Royal Dutch Shell case studies. This should be followed with an explanation of how the company developed its logo and brand. The operations of the company should be presented as well in Royal Dutch Shell case studies and its five core businesses should be emphasized. These include exploration and production, gas and power, refining and marketing, chemicals, and trading and shipping. Lastly, Royal Dutch Shell case studies should discuss the business strategies used by the company to respond to the demands of a global economy.