Do Your Slides Pass the Glance Test? - Nancy Duarte by Nancy Duarte | 11:00 AM October 22, 2012 An audience can’t listen to your presentation and read detailed, text-heavy slides at the same time (not without missing key parts of your message, anyway). So make sure your slides pass what I call the glance test: People should be able to comprehend each one in about three seconds. Think of your slides as billboards. Keep It Simple Research shows that people learn more effectively from multimedia messages when they’re stripped of extraneous words, graphics, animation, and sounds. So when adding elements to your slides, have a good reason: Does the audience need to see your logo on each slide to remember who you work for? It’s also important to stick to a consistent visual style in your slide deck. Consider the “before” slide below. Instead, streamline the text and incorporate simple visual elements (and save teleprompter text for the “notes” field, which the audience can’t see). Flow. Contrast. White space. Hierarchy. Unity.
Organization & Preparation Tips | Garr Reynolds Official Site Before you even open up PowerPoint, sit down and really think about the day of your presentation. What is the real purpose of your talk? Why is it that you were asked to speak? What does the audience expect? In your opinion, what are the most important parts of your topic for the audience to take away from your, say, 50-minute presentation? Before you begin to formulate the content of your presentation, you need to ask yourself many basic questions with an eye to becoming the best possible presenter for that particular audience. Who is the audience? What are their backgrounds? What is the purpose of the event? Is it to inspire? Why were you asked to speak? What are their expectations of you? Where is it? Find out everything you can about the location and logistics of the venue. When is it? Do you have enough time to prepare? No matter how great your delivery, or how professional and beautiful your supporting visuals, if your presentation is not based on solid content, you can not succeed.
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Anatomía de una Landing Page perfecta A diario, en nuestra vida digital, nos encontramos con muchas Landing Page, ( o páginas de aterrizaje o destino ) a las que llegamos tras un clic en un aviso, resultado de Google, campañas de adwords, banners o un enlace patrocinado de una campaña SEM. Muchas campañas fracasan por no dar la importancia necesaria a la elaboración de esta página, la cual puede ser vital en una campaña de marketing . Es fundamental elegir y diseñar una buena Landing Page, para proporcionar la información necesaria, de forma clara y muy atractiva, que permita retener al usuario y cumplir las expectativas que ha encontrado en el enlace o banner patrocinado. Si el visitante no ve cumplidas sus expectativas, en pocos segundos abandonará la página, afectando negativamente al retorno de la inversión en publicidad. Fuente: www.Formstack.com ¿Consideras esta página una pieza importante en una campaña de marketing online? Artículos relacionados: Si te ha gustado Compártelo
The lecture I recently wrote that Understanding by Design is agnostic about any specific method or pedagogy. The bottom-line question has to do with validity: given the goals, what follows? Thus, it makes little sense to say “I never lecture” or “I always do authentic assessments” as if it were a question of ideology or personal taste. As educators, we should use the methods that best work to achieve our goals. To that end, let’s consider as dispassionately as possible the oldest instructional method in formal education: the lecture. As the etymology of the word suggests, the original lectures were readings. What could not be more obvious as efficient pedagogy? A deeper look at pedagogical purpose. Here are a few commonly-given reasons for lecturing: Students need to know core information. In a recent article in the Chronicle of Higher Education on the value of lectures, Robert Talbert proposed the following purposes for which lectures are well suited: Modeling thought processes. Backward Design.
What is a Presentation? - Presentation Skills The formal presentation of information is divided into two broad categories: Presentation Skills and Personal Presentation. These two aspects are interwoven and can be described as the preparation, presentation and practice of verbal and non-verbal communication. This article is an overview of how to prepare and structure a presentation, and how to manage notes and/or illustrations at any speaking event. Many people feel terrified when asked to make their first public talk. A Presentation Is... A presentation is a means of communication which can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team. To be effective, step-by-step preparation and the method and means of presenting the information should be carefully considered. Making a presentation is a way of communicating your thoughts and ideas to an audience and many of our articles on communication are also relevant here, see: What is Communication? Context Presenter Audience
reputación online: 10 consejos “Se necesitan 20 años para construir una reputación, y cinco minutos para arruinarla. Si tú piensas sobre esto, debes hacer las cosas diferentes” (Warren Buffet). Una gran cita de uno de los hombres más exitosos e inteligentes del mundo. Las preguntas que suelen hacerse con más frecuencia cuando se trata de marketing de una marca y estrategia de social media son “¿Cómo puedo generar un público y construir mi reputación? Los mentores en medios de comunicación sociales coinciden plenamente, son auténticos, reales, coherentes, comparten contenido útil y participan en la conversación, pero también hay otras aspectos importantes para construir nuestra propia reputación online. Actuar igual a que si conociéramos a los seguidores en persona. Estar más interesados en los demás que en uno mismo. Mostremos parte de nuestro mundo personal. Conozca a sus seguidores y qué es lo que les interesa. Colabore en conectar personas. Temple su humor. Se consistente y preséntate. Dar y recibir.
Four things lecture is good for - Casting Out Nines A lot of my posts here are about alternatives to the traditional lecture-oriented classroom. Based on that, and on somewhat testy comments like these that I leave lying around the internet, you might get the idea that I am firmly anti-lecture. But that’s not entirely true. There are times and places where lecture works quite well, even better than the alternatives. Here are a few purposes for which I think lecture is well-suited: Modeling thought processes. Notice that what I don’t include in this list is the one thing that lectures seem most commonly used for: information transfer. Notice also that I do not count whether a lecture is inspiring or not. But while running an entire class in the lecture format is probably not best for students, lectures do have their place, and when it makes sense to give one, we should do so with clarity, organization, and rhetorical skill. Image: