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Product Management

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Nomes estranhos e progressão de carreira de um PM - Product Oversee. Carreira de gestão de produtos. A difícil transição de PM senior para Lead PM - Vida de Produto. Progressão carreira PM - GetNinjas. Business Canvas - Business Models & Value Propositions. Product Owner vs. Product Manager: What's the Difference? Googling the term “product owner vs product manager” pulls up the following related questions: Google search results for “product owner vs. product manager” (Source) This quick search tells us that businesses have a lot of questions about product owners and product managers—two of the most important Agile project management roles for a product team, also known as an Agile team, Scrum team, or squad.

Product Owner vs. Product Manager: What's the Difference?

The bad news is that many small-business teams deal with these questions by simply ignoring them. O dia a dia de produto.. Como é essa aventura de ser PM na… Práticas de Product Management na Resultados Digitais. Is Product Management Right for You? - Product School. You may already have an idea of how awesome a job in Product Management can be.

Is Product Management Right for You? - Product School

With the average salary in the USA sitting pretty at $108,992 according to Glassdoor (average PM salaries at top tech companies like Amazon, Facebook, and Google are closer to $174,000), it’s certainly an appealing move for many people. Of course, money isn’t the only driving force behind a career in Product Management. There’s the opportunity to impact millions of customers, enact the change you want to see in the world, and enter into an exciting and fast-paced career. Make Better Business Decisions using Product Manager KPIs. Introduction For product managers (PDMs), key performance indicators (KPIs) are the strongest, defensible tool in decision making.

Make Better Business Decisions using Product Manager KPIs

They identify the progress of the work of the team, the progress of the product and the overall business. Product manager KPIs include specific activities associated with the product, customers, and the overall process for bringing a product to market. KPIs should be used to celebrate success and identify risk. Conversely, the lack of KPIs leave a product manager blind to what’s going on and show a weakness in management style. The Product Backlog: How to Build and Prioritize It. A product backlog is one of the essential parts of the product development chain, a prioritized list of product features that leads from the company’s and product’s vision through execution to a full release.

The Product Backlog: How to Build and Prioritize It

It is a powerful tool, as it converts a high-level vision into the working details of creating a product. A product manager has the key responsibility to create, prioritize, and maintain a product backlog. Let’s dive deeper into the step-by-step process and core elements of building a healthy product backlog. Split the Backlog Into Two Lists Before creating a backlog, define its scope, whether it should apply to a product line, a group of products, or all of the company’s products—this will help you to manage the features.

Canvas de Refinamento do Backlog - Knowledge21. História de Usuário: evitando disfunções. Product Backlog: Épico, História de Usuário e Tarefas - Knowledge21. Backlog, Personas e Jornadas - Knowledge21. Product Camp - A maior conferência de Product Management.

Guide to Product Analytics - Mixpanel. Mind the Product - Conferences, training, and content for the world’s largest community of product managers, designers, and developers. How to Ace Google’s Product Strategy Interview - Product Managers at Work. Co-Written by Alexis and Adrienne* We recently published our first guest post with Exponent, a learning platform for interview prep.

How to Ace Google’s Product Strategy Interview - Product Managers at Work

I* know people who are really good at strategic thinking. One of my friends can instantly take a problem that at first appears intractable, like “How would you drive down the cost of Tesla’s autopilot system to increase profit?” And then instantly break the question down, identify the most important levers, and separate signal from noise to drill down at an airtight strategic plan. Hard Skills for Product Managers - The Snippet. The Snippet is a Weekly Newsletter on Product Management for aspiring product leaders.

Hard Skills for Product Managers - The Snippet

There are thousands of people all across the world wanting to break into Product Management — and the great thing about this profession is that there are several ways to land a PM job — be it switching careers powered by a good MBA, moving from a brief Technical, Engineering, Designer, Growth Hacker stint to a Product Management role, Joining an early-stage startup and learning to PM on the fly or simply building a side project/side hustle and learning the art of shipping products. Getting into Product Management is easy, but succeeding as a PM ? Not so much. Product Hunt – The best new products in tech. Massive List of Online and Offline Resources to Become Product Manager - Product School.

The Ultimate Product Management Guide for Product Managers - Product School. You want to experience leadership and connection.

The Ultimate Product Management Guide for Product Managers - Product School

You want to own the Product and create something that puts a dent in the universe. We like to call them visionaries: those who have an idea and lead it every step of the way towards completion. Decoding Job Titles: The Different Types of Product Manager - Product School. If you browse through LinkedIn, you’ll find an absolute treasure trove of job titles among product people.

Decoding Job Titles: The Different Types of Product Manager - Product School

Some of them are pretty easy to understand. Product Manager, Senior Product Manager, etc. Others are a bit more creative. Product Guru, Product Genius… And then we get to the job titles that seem to be a mile long. Free Product Management Resource Collection - Product School. The Product Manager's Launch Checklist - The Snippet. The Snippet is a Weekly Newsletter on Product Management for aspiring product leaders.

The Product Manager's Launch Checklist - The Snippet

“The last 10% it takes to launch something takes as much energy as the first 90%.” –Rob Kalin, co-founder of Etsy For any Product Manager, launching a real product in the wild is both an exciting and unnerving experience. The 15 best product discovery talks to help you build better products. The Product Manager Contribution. Recently I was asked by a very smart CTO: “I understand the need for a great product designer, but if we have a strong designer, and that person is paired with a strong technology lead, do we really still need a product manager?”

The Product Manager Contribution

For many teams, the contribution of the product manager is not at all clear. Either because they simply don’t see the contribution because it’s not happening, or because they don’t understand the significance of what is being done. In this article I’d like to spell out very clearly what the product manager needs to contribute if they are to carry their weight on a product team. But first I need to provide a couple caveats: Second, in an early stage startup, the product manager role is most appropriately played by the CEO or one of the founders.

Silicon Valley Product Group. “If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” – Antoine de Saint-Exupéry The product vision is one of the most important and highest-leverage tools for tech-powered product companies, especially for those trying to do product at scale, yet so many people and companies I meet have very fundamental confusions and misconceptions about the product vision. There are two very common confusions: Product Management - Start Here. There has never been more interest in becoming a product manager. There has also never been so many strong and helpful voices that can help these aspiring product managers (at the end of this article I’ll share several of my favorites). However, there has also never been so much noise and nonsense written about product management. Imagine being an aspiring product manager, new to the industry, but unfortunately without a capable manager or coach to guide you, and you see literally thousands of articles, podcasts, videos and classes on the topic.

But you have to jump in somewhere, and it’s very likely that soon you are completely confused and frustrated by the conflicting and contradictory messages. Product managers for the digital world. Product managers are the glue that bind the many functions that touch a product—engineering, design, customer success, sales, marketing, operations, finance, legal, and more. They not only own the decisions about what gets built but also influence every aspect of how it gets built and launched.

Unlike product managers of the past, who were primarily focused on execution and were measured by the on-time delivery of engineering projects, the product manager of today is increasingly the mini-CEO of the product. The Challenges of Initial Market Entry Strategy. Nearly all great ideas begin as a small seed of possibility. Often, the idea arises because someone has enough knowledge about a particular domain that they spot an opportunity.

For example, every organization in market X must utilize a clunky old legacy system because company A sewed up that market decades ago and has stagnated. The legacy system no longer meets current needs and is expensive. Logically, it would seem that there’s an opportunity for a new company to enter and use new technology to deliver a better solution at a lower total cost. Upon its release, many customers in the market will switch to the new product.