The decision making cycle of connected consumers. New Ways of Visualizing the Customer Journey Map. [Credit: Evan Litvak ] Evan chose to represent his journey as a circular graphic instead of the more common linear or chart structure. As the field of service design evolves so do the tools. At Adaptive Path we often find ourselves debating the form and definition of service design artifacts. I was curious to see how a new crop of interaction designers might interpret the journey map. Luckily I had access to an army of fresh thinkers when I co-taught an undergrad Visual Interaction Design class at the California College of the Arts this past year.
Customer Journey Map.