Fashionista. Welcome to Sustainability Week! While Fashionista covers sustainability news and eco-friendly brands all year round, we wanted to use this time around Earth Day and the anniversary of the Rana Plaza collapse as a reminder to focus on the impact that the fashion industry has on people and the planet. As a fashion writer and editor focused on ethics and sustainability, I spend a lot of time looking at small brands that are trying to make eco-friendliness a core value.
A few months ago, I started seeing a trend amongst the labels I follow. It seemed like everywhere I looked — whether scrolling the #ethicalfashion tag on Instagram, sifting through PR pitches in my inbox or browsing sustainable e-boutiques — I was coming across proud assertions from brands about their deadstock fabric usage. "We're keeping fabric out of landfills by using deadstock," they would say.
"The problem is that it's a one-off," Yudekovitz says over the phone. So, is deadstock the future of sustainable fashion? Its lit. Depop blog — US Shipping Carrier Breakdown. Best for fast, low-cost shipping, and offers free supplies, free tracking, and free pickup. Delivery is 1-3 business days, and it’s the best option for items up to 70lbs like shoes, skateboards, apparel, etc. Online label purchase is available here, so you don’t have to wait in line at the post office. (More after the break) Good for lighter weight, smaller shipments at a lower cost than USPS Priority.
Delivers in about 3 business days, up to 13oz. Generally the most expensive option, but can ship up to 150lbs, whereas USPS has a 70b weight limit; pickup is an additional charge, but free tracking is offered. Good for shipping records, books, DVDs, and bound/printed matter. Again, generally more expensive than USPS, but less expensive than UPS; also ships up to 150lbs, but offers free pickup and free tracking. Third-party shipping services like SHYP, stamps.com, Shipwire, and Ship Yonder will pick up your items and ship them for you using the cheapest and most reliable shipping option.
Sales Reports: Comparison. The Library & Terrace | Great John Street Hotel. A Christmas Checklist for Your Etsy Shop. The relationship between brands and “social influencers” – what’s next? | Guardian Masterclasses. Over the last six years, a new breed of online influencers has emerged. From super-star bloggers to YouTube celebrities, these “social influencers” often have huge followings across multiple platforms – and have become an increasingly attractive way for brands to reach new audiences. This week, the Guardian partnered with leading communications agency, Red Consultancy, to deliver a unique Masterclass exploring the relationship between brands and social influencers, focusing on future trends in a rapidly evolving business landscape.
Our panel of expert speakers included Jamie Lennox and Tom Ridgewell, two of the veterans of the YouTube generation, lifestyle and travel blogger Zanna van Dijk, and Anna Whitehouse, creator of Mother Pukka, a portal for news, events and comment for parents. In 2015, six out of 10 of the biggest influencers in the UK were YouTube stars. Loosen the creative reins for authentic results Brand bravery It’s all about trust.
A maturing audience Unexpected collaborations. Instagram vs. Snapchat. Three Tips to Avoid Costly Shipping Mistakes. For manufacturers, wholesalers and retailers, shipping products quickly and reliably to clients and customers is a major concern. But transporting goods by ground, sea or air -- domestically or internationally -- can be a complicated operation for business owners who haven't explored every shipping method and the costs associated with them. Some of the most common mistakes include not knowing which shipping method to choose, being unclear about international shipping regulations and not double-checking shipments before they're sent, according to a USPS spokeswoman.
One way to avoid hang-ups is to consult with a vendor's small-business specialist. For instance, the USPS offers over-the-phone advice as well as Shipping Assistant, a downloadable tool that allows customers to standardize addresses, compare rates, calculate estimated delivery times and verify deliveries. Here, we look at three small businesses that made costly shipping errors and how they learned to avoid making them again. Setting Up A Shipping System For Your Business. Shipping is the roughage in an entrepreneur's diet. Nobody's interested in talking about it, but everybody's got to deal with it. In fact, shipping is one of the most challenging aspects of business for many entrepreneurs.
Because the fact is, no one shipping vendor or shipping policy fits all. Much depends on the industry you're in, the kinds of products you sell, the weight of the items you're shipping, and your customers' needs. It's well worth the time to do research before jumping into a shipping plan, says Sergiy Lishchuk, owner of Skokie, Illinois-based Ukrainochka. All the major shipping vendors like the U.S. These sites are a good place to start, but don't stop there. "A lot of small businesses think they aren't large enough to negotiate rates with the shipping services, but they can. And don't limit your questions to expense. Small Dog Electronics, a computer retailer, is located far from a post office in rural Waitsfield, Vermont. True. That's advice many retailers ignore. ASOS_GULLY GARMS_v1.1.mov.
New Stock – Page 4 – LowKeyLyf. NATALIE WINTER - ABOUT. 12 reasons your business should have a native app before 2016. There's no denying that millennials are relying on their mobile devices to help accomplish their daily needs — whether it be picking up dry cleaning or ordering dinner. But if you already have a mobile site, is developing a native app really necessary? To find out, I asked 12 entrepreneurs from Young Entrepreneur Council (YEC) why or why not they think native is non-negotiable. 1. Gain control over user experience A native app allows you to deliberately design your user experience around mobile and to create a stickier relationship with your user.
. — Andrew Thomas, SkyBell Video Doorbell 2. Mobile apps provide a treasure trove of valuable data that you can leverage and monetize, from phone numbers, location data, demographic info, contacts, social profiles, etc. . — Trevor Sumner, LocalVox 3. Google often displays apps among its first results when search is conducted via a mobile device. . — Nicolas Gremion, Free-eBooks.net 4. . — Andrew Kucheriavy, Intechnic 5.
. — David Tomas, Cyberclick 6. 7. 8. 9. Products Archive - Page 2 of 24 - Thriftwares. Why brands must adapt to 'Generation SnapDash' Biggie Smalls 'If you don't know now you know' lyrics illustration tee – STUDIO 315. The marketplace to buy and sell creative services - Digiserved. Shop ASOS Marketplace for Vintage Fashion & Independent Brands. Every time I visit ASOS.com’s clearance section (a serious bargain basement), I notice something in the top left-hand corner: ASOS Marketplace. I’ve never actually… clicked on it until recently. From what I could tell from afar, it seemed like a place for independent sellers to set up shop via ASOS and share their fashion inventory.
The idea conjured up cluttered images of a global fashion Ross store. I struggle to shop on Etsy because I crave consistency when I shop online, and every other item on Etsy is literally a photo from a different camera in the hands of a different person with different aesthetic standards. As far as ASOS Marketplace is concerned, I was half right and half wrong. You know that feeling when you’re browsing Etsy and you come across a clothing designer that has great photos, cool designs, and makes your size for an affordable price? The standards that ASOS Marketplace has for their sellers is comparably astronomical. A map of the boutiques on ASOS Marketplace. Want to know how to make it in fashion? We admit it; the fashion industry has a pretty bad reputation for being hard to crack. You’re interested, sure – but how do you actually get an internship?
Or start your own label? Or get your work seen by the right eyes? Introducing the Dazed Fashion Forum, a day long event coming soon to the Amazon Fashion Photographic Studio in Shoreditch, designed to break down the barriers and bring the best names in fashion directly to those who want to find their feet in the industry. There’ll also be a chance to hear from fashion’s unsung heroes who have the jobs you never knew you wanted (like composer Frédéric Sanchez, who’ll be revealing what it’s like to make mixes for Miuccia Prada and Rei Kawakubo to use in their shows) and live demonstrations throughout the day, including Rankin shooting members of the audience – styled by Senior Fashion Editor Emma Wyman – for the pages of Dazed.
Click here for ticket information. Bulk Listing Software for Ebay, Amazon, Magento and BigCommerce. 4 Tricks for Finding Your Brand’s Voice. When my business partner Claire Mazur and I developed the idea for our company, Of a Kind in 2010, establishing our voice was a serious undertaking. We were creating a website to sell pieces from up-and-coming fashion designers and also to tell their stories, and we knew that figuring out how to speak to our audience — not just what to say but also how to say it — would be key in shaping people’s perception of what we were doing and selling. Having come from the world of magazine editorial, cementing that tone was something I was excited to tackle. And though this project was especially crucial to our ecommerce business with its content-heavy approach, really, every company under the sun has to think about the voice and the personality of its messaging — how do you write an Instagram caption or respond to user feedback if you don't know what your business sounds like?
Do you open customer service emails with “Hey, Kanye!” Or “Dear Mr. 1.Know who you're talking to 2. Bottom line: 4. 5 PR strategies that can help every startup. This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. Every six months or so, an article pops up with the headline, "Do you really need a PR firm? " These articles set off myriad phone calls from clients who say, “I read that if we have a great product, we will immediately get PR.”
While there are some exceptional products that have grown organically (like Instagram), the technology space is so crowded that being heard above the noise is increasingly difficult. How crowded? There are nearly 1.4 million apps in the App Store, according to Statista, and 300 million people are starting businesses worldwide, Moya K. Mason reports. All told, there was more than $48 billion in venture capital investment last year, PricewaterhouseCoopers reports. Although launches, new products and funding announcements do attract media attraction, those events are few and far between. 1. Image: Paulo Buchinho/Corbis 2. 3. 4. Notonthehighstreet.com plans to help graduates start a business. By Megan Dunsby Updated: Jul 15, 2015 Published: Jul 15, 2015 Graduates have been encouraged to start a business by Notonthehighstreet.com with the upcoming launch of its first Start UP event – a one day conference intended to help university graduates develop their business ideas.
The event will be held at the retailer’s Richmond headquarters on Friday 24 July and will include keynote speeches from StartUp Britain co-founder Emma Jones and legal firm Joelson Wilson. There will also be case study sessions with small business owners and advice from Notonthehighstreet on pitching and selling online. The Notonthehighstreet creative team will also be opening up their in-house studio to offer help with planning and prepping a product photography shoot. You can book a ticket for the event here. How Stüssy Became a $50 Million Global Streetwear Brand Without Selling Out. NEW YORK, United States — In 1980, California-bred Shawn Stüssy began creating surfboards that combined innovative performance shapes with a graphic style combining elements from reggae, punk and new wave music, leaving his literal mark on each board with a broad-tipped black marker.
His signature paid homage both to graffiti handstyles and his uncle, abstract painter Jan Frederick Stüssy. Stüssy porkpie hat | Source: Courtesy In 1984, Shawn Stüssy went into partnership with accountant Frank Sinatra Jr. (no relation to the singer) on an apparel line using Stüssy’s name. The label was the first to make caps marked with signifiers for fashion brands, not sports teams. The idea came from kids who donned white painter’s caps — Stüssy reinterpreted them with his own graphics and colour schemes. How did they do it? “They may have come from a skate and surf background, but they didn’t stay there,” says Chris Gibbs, owner of streetwear-led menswear store Union Los Angeles. Get product to market via the ASOS Marketplace. Letitia Allman is Seller Development Manager of the ASOS Marketplace which connects young fashion brands with the millions of customers visiting ASOS each year.
Ahead of speaking at The Fashion Exchange, Letitia answers some questions on how the Marketplace works in favour of small business. Q: When did the ASOS Marketplace launch? ASOS Marketplace launched in November 2010 with 20 Boutiques and a handful of wardrobe recyclers Q: How many small businesses are now trading on Marketplace? We have over 780 Boutiques trading on Marketplace at the moment. Boutiques are divided into three categories: Independent Labels, Multi-Brand and Vintage. Q: One of the requirements is to show 15 styles at any one time - does this have an influence on the type of boutiques you attract ie have they usually been trading for a couple of years before launching a boutique? Each colourway has to be listed separately on Marketplace so the 15 styles can be made up of different colour variations. Can the pop-up shop save our struggling high streets?
Analysts estimate that throughout Britain 28 shops every day are shutting their doors for good. In our towns and cities one in every six retail premises languishes empty. Yet amid all the gloom there is a ray of hope: the pop-up shop. These businesses which trade for only a few weeks could be the saviour of the high street. The original pop-ups were associated with seasonal celebrations such as Christmas, Halloween and Bonfire Night. Now an increasing number of new small businesses are fuelling a pop-up shop boom. Major retailers who once sniffed at the concept as downmarket are also getting in on the act. The pop-up is also helping Carnaby Street maintain its traditional vibrancy in the toughest of times. However the new breed of pop-up shops typically host fledgling businesses which were previously selling online, in markets or at craft fairs.
The quick turnover of businesses, offering everything from socks and jewellery to bikinis and tea, can help rejuvenate high streets. Pop-up retail. Pop-up shops have a reputation for opening unexpectedly in interesting locations, trading quickly on the buzz they generate, and can close suddenly when their business goals have been met. However, if you are planning to open a pop-up retail shop, you need to be aware that consumer law applies equally to your business as to any other. Your business model may be short term, but you risk long term damage to your business reputation if you don't stay on the right side of the law.
Trading fairly as a pop-up shop Whenever you sell goods to a customer you have certain responsibilities. This applies to a pop-up shop as well as to any other retail business. The goods you sell must be accurately described, of a satisfactory quality, and be fit for purpose. Understanding customers' rights when buying goods, and their rights to reject goods, is important for the successful operation of a pop-up retail business. Seasonal and Sunday trading Health and safety. Etsy House pop-up shop to launch for Christmas. Authentic Burberry Guide and Where It's Made. How Can You Turn Facebook Fans Into Customers? Find a Pop Up Space to Rent | We Are Pop Up. E-commerce: the legal stuff you need to know before selling online | Small-business-network. Business mentoring. Karen Karem :: PBC. Welcome to Secret Emporium. Home | Adaptation Project.
Daily Worth - Social Media Best Practices. 5 Ways to Make Tax Time More Serene.