Social ROI

What Are UTM Tracking Codes? [FAQs] One crucial aspect of being a great marketer is being able to measure your success.

No matter which metrics you use, you want to prove to your boss and the company at large that you're worth your salt. You deserve your budget -- and maybe need more of it. You deserve to hire another person to supplement your marketing activities. You deserve to dedicate time to the marketing activities that work. But actually measuring the impact of can be kind of tricky without the right tools. What Are UTM Codes? Also known as UTM parameters, UTM codes are little snippets of text added to the end of your URL to help you track the success of your content on the web.

&utm_medium=social&utm_source=facebook Adding the snippets of code after the question mark doesn't affect anything on the page -- it just lets your analytics program know that someone arrived through a certain source or overall marketing channel as part of a certain campaign. What’s the Value of Earned Media? The Need for Expert Content. Your team is hard at work creating narrative, useful content based on buyer personas and pain points, and you’ve got content distribution locked and loaded.

Social media channels are covered and you’ve even secured budget for some advertising. Looks like you’ve got content marketing under control. But here’s the million-dollar question: Does your audience believe in the content you are putting out there? According to recent research by Nielsen (commissioned by InPowered), you may want to consider incorporating old-school public relations into your digital repertoire to gain trust among your buyers. Relying on PR best practices in the online world can secure you earned media—that expert content you didn’t write about your product or service but love seeing. The March 2014 report, “The Role of Content in the Consumer Decision Making Process,” makes it clear consumers prefer earned media at each stage of the decision making process due to the non-biased position of third party experts. 3 Easy Ways to Grow Earned Media.

Victoria Ransom is founder and CEO of Wildfire, a global leader in social media marketing software.

She is also a sought-after expert on social marketing trends and was recently named a 2012 TechFellow by the Founders Fund, NEA, and TechCrunch. For more on social advertising, register here for Wildfire’s free on-demand webinar. Of the three media types you’ll find in social marketing — paid, earned and owned — earned media is the holy grail because it fulfills the unique promise of creating authentic social proof for your brand. Facebook users want to do, see, and buy what they see other users doing, seeing, and buying. In fact, 68% of Facebook users are more likely to buy based on an earned media recommendation from a Facebook friend. Social Media Trends 2014: the latest data, infographics and statistics   This article isn’t just a “copy-paste” of an infographic that’s turned viral on the web with the trends on social networks 2014.

We’ve gathered and analyzed more than a dozen of those to select the most relevant information so you can find the most remarkable of 2013 and the expectations for 2014 in only one place, including extra statistics, graphics and advice so that numbers won’t just be numbers. Social Media Business Statistics, Facts, Figures & Trends 2014. 83 Exceptional Social Media and Marketing Statistics for 2014.

April 14, 2014 “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? Which “social” brands aren’t really social at all? Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. 4 Marketing Management and Measurement Stats 1. 2. 3. 4. 4 B2B Marketing Stats 5. How To Measure Your Social Media Efforts. How To Measure Your Social Media Efforts You have likely dipped your feet in the social media waters.

And maybe you have been at it for a while and are experiencing some success. The next step is to implement ongoing reporting. After all, what gets measured gets improved upon. In this post I am going to focus on no-cost and low-cost reporting solutions that make sense for consultants and small businesses. The first step is to decide what to measure. Audience size – Facebook Likes, Twitter Followers, LinkedIn group Members, blog subscribers etc. The second step is to develop a template. If you are a consultant and this looks like more than you want to do, then scale it down to the most important metrics of growth, interaction, and actions.

The last step is to decide how often to measure. How to Measure Social Media ROI. An In-Depth Guide on Calculating the ROI of a Social Media Campaign. Question — Do you know how to calculate the return-on-investment (ROI) of your social media campaigns?

Here’s another question — If your CEO or CFO walked into your office tomorrow and asked if your investment in social media was paying for itself, would you be able to provide the answer? If you don’t know the ROI of your social media campaigns, you’re not alone. While most businesses understand the importance of generating a positive ROI with their social media campaigns, a recent social media survey by Oracle indicates that only 10% of the businesses surveyed can actually tell if their social media campaigns resulted in increased revenue (see graphic above).

Why Don’t More Businesses Calculate the ROI of Their Social Media Campaigns? What happens for many businesses is that they go through something called the Social Media ROI Cycle, which is covered in-depth in an article I wrote for Mashable. In a nutshell, the Social Media ROI Cycle happens in three stages. Does that make sense?