Geoff Wilson on his fan engagement model, trends and digital growth. This is the second interview in our Master Series in which thought leaders from around the globe voice their insights and opinions about digital fan engagement.
Previous: Kenneth Cortsen on fan engagement, fantasy and esports Geoff Wilson is a sports strategist focusing on sports organizations and various businesses involved in sports around the world. He’s currently working in strategic, marketing and communications consultancy roles for clients like UEFA, AFC, FIFA, FIBA and the Ulster Grand Prix. What trends do you currently see when it comes to fan engagement, specifically digital? “I have co-created a fan engagement model (Fowler, Wilson 2016) with four quadrants to illustrate how you can engage fans inside/outside the stadium and on match day/non-match days. “Social live streaming and OTT platforms are gaining a lot more interest. Interesting that you mentioned OTT.
“The live streaming battle will shake itself out with only a small number of the OTT platforms succeeding. “Yes. Check out the MLB Fan Cave. Sky Media turns to YouTube show to drive non-TV viewers. In the ongoing battle to reach more non-linear football viewers, Sky Media has launched a weekly, live-chat show, “The Football Social,” airing on YouTube and Facebook during the U.K.’s Premier League season.
The 33-week-long series, which started Aug. 10, is being sponsored by sister company Sky Bet and will feature live commentary from presenters from YouTube channels Football Daily and Sky Media’s Soccer AM, alongside betting tips and offers. England football bosses are testing a daily YouTube show at the World Cup. The England Football Association created a daily YouTube show called the “Lions’ Den” centered around its men’s team at the World Cup. With carmaker Vauxhall ending its multiyear sponsorship of the country’s football teams after the 2018 FIFA World Cup, the Football Association is looking to the show as a way to replace that sponsorship revenue — assuming it can draw enough fans to a show that won’t have access to matches or highlight footage.
The show is broadcast from the World Cup inside the national team’s base camp in Repino, Russia. The 30-minute show is hosted by TV presenter Craig Mitch, who interviews players, management staff and fans. Fans are encouraged to send questions to Mitch during the broadcast and vote in live polls. ’s Sports Industry Trends for 2019. MLB posts good numbers for London Series as it looks to expand to into the UK and Europe. AS Roma: Using social media for social good. FC: Home. OracleVoice: 8 Digital Trends Driving The Transformation Of Sports.
It’s no exaggeration that digital technology is transforming the world of sports—boosting fans’ appreciation of games, enhancing athletes’ public profiles, informing athletes’ training methods, even influencing how contests are waged.
Interest in the intersection of digital technology and sports is keen, to judge from the almost 4,000 attendees at the recent 2016 MIT Sloan Sports Analytics Conference in Boston. In that same vein I’m making a presentation at the SportsPro Live Conference at Wembley Stadium in London this week. In attendance will be team owners, brand managers, and technology companies from around the sports industry, all looking for information on the evolution of sports in the digital age. Here are some highlights. 1. “With 650 million sports fans, Facebook is the world’s largest stadium,” writes Steve Kafka, product manager for Facebook Sports Stadium, in a post on the social media giant’s newly introduced portal for sports-related content. 2. 3. 4. 5. 6. 7. 8. Lista de recursos para seguir el Mundial #Brasil2014. El mundial de fútbol Brasil 2014 albergará una conversación sin precedentes en redes sociales y las marcas buscarán destacar con conversaciones relevantes « IMSCorporate.
El mundial de fútbol Brasil 2014 albergará una conversación sin precedentes en redes sociales y las marcas buscarán destacar con conversaciones relevantes Brasil, el país anfitrión, es la capital universal del Social MediaEl fenómeno de la “segunda pantalla” jugará un papel importante al hacer más dinámica la interacciónIMS Internet Media Services evidencia la oportunidad que esta Copa del Mundo traerá para las marcas que logren sumarse México D.F., 18 marzo de 2014.- La Copa del Mundo de la FIFA, uno de los eventos deportivos más grandes del planeta, provoca un fervor sólo comparable al que producen los Juegos Olímpicos de verano.
En esta edición a llevarse a cabo en Brasil se darán elementos únicos que convertirán este acontecimiento en un fenómeno en el que los espectadores tomarán un protagonismo extraordinario, siendo partícipes de la conversación más poderosa en las redes sociales que se haya visto en torno a un torneo de estas características. 1. 2. 5 tips to create the perfect app for your Football Fan Club! The date of the World Cup in Brazil is getting nearer and nearer… and the football spirit is spreading like a wildfire!
For that reason I have decided to explain you how to create a beautiful app for your fan club on the same level of those created by big football club societies, but without having to spend a big amount of money. I’m from Barcelona and I always thought of football as part of my life. When I was a child, even if I’m a girl, my father bought me all the FCB gadgets, even the socks, haha :) Since I can remember, me and my sister are members of one “barças peña” (Barcelona fan club) and every Sunday League is a fixed appointment in my calendar.