How retail marketers are transforming tomorrow's shopper experience. If the future of modern brand-building lies in creating meaningful and memorable experiences then there is no more fiercer, or important battleground than the retail sector.
With the breakneck pace of Amazon’s innovations forcing competitors to scramble to keep up, the pace of change in the market is intense. Global brands winning with consumers: Nielsen. Amidst all the talk of the threat to global brands from local or regional competitors, a new report from Nielsen suggests the big players are back in the ascendancy with consumers.
According to Nielsen’s Global Brand-Origin report, more than 31,000 surveyed consumers from 63 countries demonstrated their overall preference for global brands across 34 categories. The highest performers are baby food/formula and baby wipes/diapers, where just 10% and 7%, respectively, said they prefer local brands. Global brands also dominated in vitamins/supplements, feminine care, sports drinks, canned foods and pet food, where 15% or fewer of those surveyed said they would take local brands. Eric Lafarge on LinkedIn: “Excellente réponse de Monoprix à Amazon Go… Robbreport. Cartier’s director of jewelry, Jeanne Toussaint, was nicknamed “La Panthère”—an affectionate tribute to her bold, independent spirit and well-known fetish for felines.
An influential figure in the fashionable and artistic circles of 20th-century Paris, Toussaint embraced the big cat in all matters relating to style, from her animal-skin coats and accessories to the panther carpets that adorned the floors of her apartment. Fascinated by her mystique, Louis Cartier persuaded her to join his family’s jewelry house in the 1920s, and she thereafter played an instrumental role in making Panthère de Cartier one of the most lasting and recognizable collections in the world. She introduced the slinky cat motif to watches, vanity cases, and other accessories, but her most memorable creations were the dazzling jeweled panthers she envisioned for such society doyennes as the Duchess of Windsor, Daisy Fellowes, and Barbara Hutton.
Contrefaçon: les marques réclament un renforcement de la législation européenne. Paris (awp/afp) - Plus de 50 marques et une quinzaine d'associations professionnelles européennes appellent la Commission européenne à renforcer le cadre réglementaire de protection de la propriété intellectuelle et la lutte contre la contrefaçon.
"A moins que le cadre législatif pour protéger les droits de propriété intellectuelle ne soit modernisé et renforcé, la contrefaçon va continuer à augmenter considérablement, et de même l'impact négatif sur la santé et la sécurité des consommateurs européens et sur l'économie européenne", écrivent les marques et les associations dans une lettre adressée au président de la Commission Jean-Claude Juncker. "Les détenteurs de droits ne peuvent pas être laissés seuls dans le combat contre la contrefaçon", affirment les signataires de cette lettre, rendue publique mercredi par l'association française Unifab (Union des fabricants).
Ce distributeur offre des réductions à ceux qui prennent les escaliers dans le métro. Lubomir Arsov a créé IN-SHADOW : un court-métrage d’animation qui dénonce avec un style graphique bluffant les dérives de notre société capitaliste.
Hotel Chocolat partners with ex-Lush boss to launch beauty range. Mytaxi's CEO on how it plans to capitalise on Uber's London failings. When the news broke in September that Transport for London (TfL) wouldn’t be renewing Uber’s licence to operate in London, the controversial decision split Londoners.
While a petition against the ban resulted in thousands of signatures, there were also plenty of voices on social media backing TfL for making a brave decision. TfL found Uber to no longer be “fit and proper” to hold a licence in the UK capital due to its suspect approach to reporting serious driver offences and carrying out safety checks on its drivers. Sonos on why its first UK store is a marketing, not a sales, channel.
Sonos is opening its first concept store in London today (16 November) as it looks to widen its appeal and convince more shoppers they should consider buying one of its home sound systems.
The store, located in Seven Dials near Covent Garden, features two ‘Listening Rooms’ – acoustically-tuned, house-shaped structures designed to replicate the multi-room listening experience Sonos sells. Guests will be able to stream their own music into the rooms while at the same time testing out the speakers and system. The store also has an event space downstairs that will play host to an ongoing series of screenings, cultural talks and installations.
The first, currently on display, celebrates David Bowie with a series of rarely seen images of the singer’s London life. And tomorrow (17 November), the store will honour his work through the stories of artists and fans, including musicians Graham Coxon, Carl Barat and Goldie. Mark Ritson: Burberry's luxury repositioning won't work, it's not in the brand DNA. Well isn’t this interesting.
Less than a fortnight after renowned chief creative officer Christopher Bailey announced his departure from Burberry, the plot has thickened considerably. In an update last week, newly arrived CEO Marco Gobbetti finally revealed his long-term strategy for the brand. “We must sharpen our brand position, we must move up to plant ourselves firmly in luxury,” Gobbetti explained on Thursday. Prices will go up, accessible retail doors will be closed and significant sums of money will be invested in raising both the look and prestige of the remaining Burberry retail boutiques.