(155) Corona Beer cans screw on top of each other. Kees Klomp: 'Purpose marketing bestaat niet' - Marketing trends en nieuws. Purpose marketing bestaat niet.
A-merken zijn gecreëerde illusies. Storytelling is gebakken lucht. Heineken en Rabobank moeten hun echte verhaal vertellen. Unilever sterft net als Shell en ExxonMobil uit als het de koers van Paul Polman verlaat. Marketingadviseur en denktank-directeur Kees Klomp maakt gehakt van merken die aan purpose marketing denken te doen. Misschien moeten we dit verhaal beginnen met een waarschuwing voor marcom professionals: lezen op eigen risico!
BetekeniseconomieKlomp (1968) staat als adviseur, auteur en spreker bekend als de aanjager van de betekeniseconomie. Winnaars en verliezersIn zijn filosofie ontwikkelt de 'consumens' zich van baby en puber tot een volwassen wezen, bij wie geweten zwaarder telt dan geld om gelukkig te kunnen worden. ,,Purpose marketing zoals het nu wordt gebruikt en bedoeld, betekent dat je een maatschappelijk geëngageerd verhaal probeert te plakken op een volstrekt on-geëngageerd product of bedrijf. How a U.S. Health Care System Uses 15-Minute Huddles to Keep 23 Hospitals Aligned. Executive Summary A core challenge of management is to ensure that the organization’s priorities, strategies, and metrics are consistently embraced and that any impediments are identified and addressed quickly.
At Salt Lake City-based Intermountain Healthcare, ensuring the alignment of all these things to provide extraordinary care requires a constant regimented focus across its 23 hospitals, 170 clinics, and 850,000-member health insurance plan. To achieve that, it has implemented a model of daily huddles on an extensive scale. In this article, Intermountain’s CEO shares the insights gleaned from the model’s first full year of operation that organizations in health care and many other industries will find useful. A core challenge of management is to ensure that the organization’s priorities, strategies, and metrics are consistently embraced and that any impediments are identified and addressed quickly.
At Intermountain, the 15-minute huddle is the key. This Is the Number 1 Sign of High Intelligence, According to Jeff Bezos. Amazon founder Jeff Bezos sits atop one of the most successful companies of our time, not to mention a personal fortune of some $150 billion.
I think we can all agree that by any meaningful definition the guy is pretty smart. It's also obvious he has a talent for surrounding himself with other smart people who can help make his vision reality. How does he find them? It's a question he addressed when he stopped by the Basecamp offices a few years ago, the company's founder, Jason Fried, reports on the Basecamp blog. And the answer Bezos gave was the exact opposite of what most folks would expect. Smart people are actually wrong a lot. Most of us, when we want to figure out if someone is smart, ask if the person is frequently right: Do they have correct knowledge about the world and their area of expertise? But Bezos's counterintuitive strategy isn't just to look at how often people are right. "Consistency is the hobgoblin of little minds. " 7 Ways B Corps Stand Out: How Every Company Can Make a Difference and Be a Force for Good. Measurement is a key way for businesses to track their performance, but B Corps need a broader performance gauge.
That’s why they turn to the B Impact Assessment (BIA), a unique tool that provides measurement and management while gauging the social and environmental performance of a company through a comprehensive stakeholder-based view. The BIA has two primary objectives for companies: to differentiate their performance, and to help them identify and take concrete actions for improvement. With its stakeholder-based view, BIA questions are designed based on research and examples that can inform what practices and policies are actually most likely to produce positive outcomes for workers, community, environment, and customers, as well as best practices regarding governance.
“The B Impact Assessment, and the ripple effect it creates as companies influence each other, inspires everyone to raise the bar on their impact strategies.” Don’t be afraid of the dark (heren) – Belvas. T-Shirts Archives. KIPSTER. Home. Een sociale investering levert voortaan geld op — Achtergrond — Sociaal.Net. Groot nieuws enkele maanden geleden: 270 werkloze Antwerpse jongeren zullen codeerlessen krijgen om hen aan een IT-job te helpen.
Het project op zich is niet zo opmerkelijk, wel hoe het gefinancierd wordt: met een sociale-impactobligatie. ‘Een sociale investering kan geld opleveren.’ Piet Colruyt belegt 1 miljoen euro in het project. Raken de deelnemers effectief aan een job, dan betaalt de overheid zijn vennootschap Impact Capital dit bedrag terug, met een interest die kan oplopen tot 9 procent. Een sociale investering kan dus geld opleveren. Nike launches a sustainability guide for designers. Drawdown. Online boeken kopen? Bestel eenvoudig en snel online je boeken bij YouBeDo.com.
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