The hidden secrets of creating a viral YouTube ad. Researchers from the University of Southern California, University of Houston, and Uber Technologies, Inc. published a new paper in the Journal of Marketing, which finds that in order to create viral ads, brands should arouse strong emotion, place brand mentions at the end of the video, keep ads to a moderate length of 1.0 to 1.5 minutes, and use authentic characters.
To arouse emotions, a brand should create an ad with a captivating plot, a surprising ending, and authentic characters; they also should use babies and animals more than celebrities. The study forthcoming in the July issue of the Journal of Marketing titled "The Critical Role of Information, Emotion, and Brand Prominence," is authored by Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai, and Yanwei (Wayne) Zhang.
YouTube is a media channel where millions of users create and share billions of videos without charge. Key findings include: Kickstarter Tips for Role Playing Games. Links last updated Sat Sep 24 11:40 PDT 2016 Top 10 RPG Kickstarters by amount funded last updated Fri Sep 16 23:59 PDT 2016 .I also track Top 10 RPG Kickstarters by number of backers.
Keeping an eye on these Active Kickstarters ( last updated Sat Sep 24 08:55 PDT 2016 (UTC -7) ) Kickstarter offers a list of all ongoing RPG-related kickstarters. If you know of other good articles on Kickstarter for table top Role Playing Games (RPGs) I'd like to hear about them at cdr AT telemancy.com. Worried about fulfillment? RPG Kickstarter Tips General Kickstarter Tips These aren't about RPGs but have very interesting information anyway: Useful Books on Crowdfunding I also recommend these books for anyone interested in crowdfunding: Crowdfunding Bible: Top Book on Crowd Funding, Kickstarter.
Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.) Mike Del Ponte co-founded Soma, which raised more than $100,000 on Kickstarter using virtual assistants and free apps.
I first met Mike Del Ponte two years ago when he was running marketing at BranchOut, a startup I advise. Before joining BranchOut, Mike had explored a variety of career paths, including preparing for the priesthood at Yale Divinity School and serving as a peacemaker in the West Bank. Earlier this year, Mike came to me with a new product idea called Soma. Soma is, in its simplest form, a high-end competitor to Brita water filters. It combines Apple-inspired design (e.g. sleek glass carafe) with a subscription service that delivers the world’s first compostable water filter to your door. To launch Soma on Kickstarter (and raise $100,000+ in just nine days), Mike and his team used some of the techniques that helped BranchOut grow to 25 million users in just 16 months. You can replicate what he did. This post is as close to copy-and-paste Kickstarter success as you will find. FateMore Kickstarter Analysis.
Okay!
This is a big topic, but I'll try to keep it brief. First, the general case. I usually price PDFs at about half of the cover price of a book. The major market for PDFs is DriveThruRPG and they take a 35% cut of nonexclusive sales (which is fat, but given that they probably own 90% of the PDF market, that's the price of admission to the fertile lands), so on a PDF sale you can assert you most commonly take in 65% of the price of sale on the PDF. If we say the cover price, is C, and the PDF is priced at half of C, then in the most common scenario your PDF revenue for a sale is 0.325C. The major market for print books is distribution, and they buy books at 40% of cover price (60% off).
So in general my perspective is that 0.325C is the monetary value of your content regardless of the format you publish & sell it in. (Yes, there's the cost of manufacturing your books, but I'm setting that aside for now. How's that compare to the nearly-equivalent print vs. Greg Pak's Kickstarter Primer » By Greg Pak A small wave of folks have asked me for advice on running Kickstarters for comics or book projects over the last few months.
It’s a huge subject and I’m still learning every day myself. But I thought I’d put together a few quick thoughts about what I’ve learned from the Kickstarter campaigns for ABC Disgusting, The Princess Who Saved Herself, and Code Monkey Save World. The Economics of a Kickstarter Project My project was successfully funded on 9 November 2013 to the tune of $64,597.
That’s a hefty sum of money raised by some very generous (and most amazing) backers. Yet, five months later, after a significant typo and the last reward finally shipped, I had hardly broken even. Where’d it all go? That’s the money question. Kickstarter Tips for Role Playing Games. The Kickstarter Bible. Kickstarter.