Watson's Cognitive Computing Enables Trendspotting and Foresight. I was lucky enough to be a part of an IBM Signature Moment, the launch of Watson Trend App and web hub; the meeting of the world’s most famous super computer and consumer holiday shopping needs. Watson is the “Jeopardy” winning supercomputer that is capable of understanding natural language to reveal insights from massive amounts of unstructured data. This is artificial intelligence, or more exactly called, cognitive computing. Cognitive computing is self-learning and builds upon itself as it gathers more and more data. Using Watson Trend as a gift guide this holiday season, shoppers will have a new way to understand the reasoning behind “why” certain items become “must haves” during the gift-giving season. A retailer will also be able to examine Watson Trends to plan what inventory to ship where, whether to stock up and which products are likely to stand the test of time.
For the launch, on November 19, I interviewed Maria Winans, CMO, IBM Commerce, in a #WatsonTrend Twitter chat. What Marketers Need to Understand About Augmented Reality. Imagine being able to see how a couch would fit in your living room before actually buying it — or being able to see which sunglasses suit your face or which lipstick looks good on you without physically trying anything on. Each of these scenarios is already possible. These are real examples from Ikea, Ray-Ban, and Cover Girl of how companies are currently using augmented reality (AR).
AR has been piquing marketers’ interest in recent years, as it has the potential to change a range of consumer experiences, from how people find new products to how they decide which ones to buy. AR technology enhances the physical environment you see by overlaying virtual elements, such as information or images over it, either through displays such as HoloLens and Google Glass or through the camera view on your smartphone.
When I started working on AR as the topic for my PhD, almost no established knowledge about it existed in the marketing field. Human-to-Human Marketing: How B2B Can Bridge the Gap - Insights. Instead of comparing B2B marketing to B2C marketing, it’s time we recognized this fundamental truth: all customers, even those of the B2B variety, are human beings living in the Digital Age – just like the rest of us. While B2B marketing has traditionally lagged behind B2C marketing, the gap is closing. That’s because savvy B2B marketers realize that in order to really reach customers and make an impact, they need to stop thinking Business-to-Business and start acting Human-to-Human.
The first step is acknowledging that today’s buyers have the same expectations as all buyers. As connected consumers, they spend a lot of time online – nearly 6 hours a day spent working, engaging on social, and accessing information on virtually any topic with just the touch of a button or swipe of a screen; they’re smart about what they want and where to find critical, decision-making information. Celebrate your customers as individuals Get social to make genuine connections. Businessinsider. The Technology Trends That Will Shape Consumer Behaviour in the Next Decade.
There is no doubt about it; the age of CRM has changed business processes for the better. While CRM programs are capable of achieving everything from driving internal collaboration to improving the efficiency of task management, however, the primary value that they offer lies in the field of marketing. Analytical CRM programs in particular enable brands to profile specific consumer demographics, providing the foundation for targeted campaigns that deliver an optimised ROI.
The value of this cannot be understated, especially in competitive markets where the margins between success and failure are minimal. The Technology Trends that will influence consumer behaviour in the next 10 years Such software is now more important than ever before, especially as technology continues to advance at a rapid and relentless pace.
With this in mind, what are the main technology trends that will influence consumer behaviour in the next decade? Mobile Contactless payments will outstrip cash by 2025. Artificial Intelligence in Business: Replacing Subjectivity and the ensuing trade-offs | Procyon Mukherjee. 7 Days of Artificial Intelligence. DLD Conference. Nick Bostrom: What happens when our computers get smarter than we are? Personality Insights | IBM Watson Developer Cloud. Personality Insights extracts and analyzes a spectrum of personality attributes to help discover actionable insights about people and entities, and in turn guides end users to highly personalized interactions. The service outputs personality characteristics that are divided into three dimensions: the Big 5, Values, and Needs.
While some services are contextually specific depending on the domain model and content, Personality Insights only requires a minimum of 3500+ words of any text. Intended Use The Personality Insights service lends itself to an almost limitless number of potential applications. Businesses can use the detailed personality portraits of individual customers for finer-grained customer segmentation and better-quality lead generation. You Input: JSON, or Text or HTML (such as social media, emails, blogs, or other communication) written by one individual Service output: A tree of cognitive and social characteristics in JSON or CSV format. At Build, Microsoft tried a different way to win mobile developers' hearts. At its Build developer conference this week, Microsoft showed how it plans to stay relevant in the mobile computing market without a popular mobile OS. Microsoft’s plan isn’t so much to rely on developers building applications for Windows 10 Mobile, but rather to create tools to help them build apps on any OS and hope this trickles down to help Microsoft as a whole.
One key move in this regard is releasing Xamarin’s tools to developers for free. Xamarin, which Microsoft acquired a few weeks ago, lets developers create apps for iOS and Android using C#, a programming language that Microsoft originated. Analyst Patrick Moorhead said in an interview that he thought Microsoft’s Xamarin announcement would be huge news for enterprises, which would benefit immensely from the ability to write in one language and deploy across three different platforms. IDC analyst Al Hilwa sees Microsoft trying to make its tools for developers work the way Office does for knowledge workers. About OpenAI. OpenAI is a non-profit artificial intelligence research company. Our goal is to advance digital intelligence in the way that is most likely to benefit humanity as a whole, unconstrained by a need to generate financial return. In the short term, we're building on recent advances in AI research and working towards the next set of breakthroughs.
We're slowly building a tight-knit team and thoughtful, open culture. We believe that unreasonably great results can come from a small group working in concert. We seek to broadcast our work to the world, whether as papers, blog posts, code, open-source projects, talks, or tutorials. We're hiring research engineers and scientists (both intern and full-time) based in San Francisco. Please feel free to apply if you're interested. Google ATAP. Microsoft HoloLens - Transform your world with holograms. Lowe’s Innovation Labs: The Next-Generation Lowe’s Holoroom. Adidas Window Shopping - Cannes Lions 2013. Move over millennials, there’s a new teen in town. Gen Z is more likely to carry cash (but less of it), and has clear expectations of brands Like the Boomers before them, millennials will soon lose the spotlight as the sole object of marketers’ desires.
The next generation of teens – Gen Z – is here, and brands are preparing to make a new set of life-long connections. Targeting the parent is still a relevant “way in” to communicating with this generation Gen Z is the first generation born after the creation of the worldwide web. We expected this cohort to be much smaller than the Millennials’ based on parents from Gen X — a notably small group. Fortunately, today’s teens hail from all three generations before them because more parents are opting to start families into their early 40s. Gen Z accounts for 81 million people in North America, compared to just a slightly higher 83 million millennials.
According to Mintel, at this very instance, there is over $2 billion in Gen Z’s collective pockets. Phew! However, don’t get comfortable yet. 4 Digital Marketing Trends You Can't Afford to Ignore. I'm kicking off this shortlist of 2016 marketing trends with a prediction.... In the very near future, brands will rely less on traditional media to produce or distribute their marketing messages.
That's because--through strategic partnerships, mergers, acquisitions, and launches--brands will actually become part of the media themselves. Locked and loaded with their own full-service content studios, influencer networks, owned and acquired media channels, paid distribution partners, analytics platforms, and highly intelligent CRMs, brands will have every tool they need to reach and engage audiences. Perhaps even more effectively than traditional publishers and networks. The four trends here demonstrate that this prediction is already very close to coming to fruition. 1.
At our editorial marketing company, Masthead Media, we've seen headline after headline about major publishers and networks building out content studios in order to produce native ads and branded content. 2. 3. 4. SXSW 2016: Kluczowe trendy i wnioski + aktywacje marek | Mediafeed. Tegoroczny South By Southwest z pewnością nie zaskoczył mnie pod kątem merytorycznym – w tej kwestii impreza stała na bardzo wysokim poziomie, a same tematy wiodące były bardzo zróżnicowane.
Od nowych technologii, przez równouprawnienie (płciowe i rasowe), problemy związane z zapewnieniem pokarmu w przyszłości, politykę, po genetykę. Pozytywnie natomiast zaskoczyło mnie podejście wielu marek, obecnych na SXSW, do tzw. wydarzeń własnych i do pozyskiwania zainteresowania uczestników imprezy. Było bardzo… ludzko. Firmy odwoływały się do tego, co dla każdego z nas niezwykle ważne w codziennej nawigacji – do zmysłów (np. działania Kodaka lub Deloitte) lub wspomnień z lat młodości (np. event pt.
„Analog” firmy American Greetings). Zauważyć dało się prostotę – aktywacje firm nie były nad wyraz przegadane i zazwyczaj spełniały jedną, konkretną funkcję, co podobało się uczestnikom, bo po prostu… działały. Partnerem mojego wyjazdu na SXSW była marka Orange Polska.