Omnicom merges £60m Adam & Eve with DDB. Adam & Eve/DDB's management line-up includes only two DDB executives The deal is expected to net James Murphy and David Golding, who hold 25 per cent stakes in Adam & Eve, total payments in the order of £15 million upon the completion of a five-year earnout.
Ben Priest could clear a total in excess of £13 million, with the remainder of the shareholding split among other staff. Adam & Eve staff dominate the new management team – Murphy becomes the chief executive, Golding the chief strategy officer, Priest the executive creative director and Jon Forsyth the chief comms strategy officer. Ben Tollett and Emer Stamp will also take on executive creative director roles. From the old DDB regime, only the chief executive, Stephen Woodford, who will remain as chairman, and Tribal DDB’s managing director, Tom Roberts, continue as part of the new senior team. The deal was signed late on Tuesday night after nearly a year of on-off negotiations and months of speculation.
Shit Scamps. When European car manufacturer Opal wanted to launch their new executive saloon the ‘Shapiro’ to the booming Eastern bloc market they required class, sophistication and wit.
When briefed to come up with the goods, Swedish super grads, Jorg and Olaf, working for Amsterdam pop up agency ‘Argh’, trawled the web looking for the smartest thing they could find. It was Frasier. After much consultation David Hyde Pearce and Kelsy Grammer finally agreed to reprise their roles as Doctors Niles and Frasier Crane. How To Win A D&AD Student Award (8 top tips) [This is an edited version of a masterclass we delivered at the School Of Communication Arts 2.0 in their new home in Brixton.
We thought it was only fair that everyone got a chance to see our foolproof tips for DEFINITELY winning an award] First up, have a quick look at our video, which won us D&AD Students Of The Year in 2012, and (to some extent) qualifies us to offer advice to the next crop. It will also make some of our advice make more sense. Now, on with the top tips… 1. Getting your idea on-brief is one of the 3 requirements of entry, so you need to make sure that you’ve covered every aspect. 2.
This goes for just about any communication so should be second nature. 3. Have you tried telling your story on different platforms and with different media? Agency Wank. HELLO YOU CREATIVES. This Advertising Life. Brand Bowl 2011 - Ranking the Super Bowl TV ads - presented by Mullen, Radian6, and Boston.com. The Ad Contrarian. Diary of an Adman. February 26th, 2013 Today, we're featuring an interview with Sebastian Mueller-Soppart who is a creative director at Leo Burnett in Chicago.
We talk about Mad Men, German accents and great ideas that almost happened. Being a creative director at Leo Burnett is kind of a big deal. What's the quick overview of your career? How did you land there? I wasn't exactly a math and science wizard in high school. What are the projects you're most proud to have worked on? I am most proud of a few projects that never happened only to see them became huge, later. Welcome to the Institute of Practitioners in Advertising. Art Directors Club / Hall of Fame/ Walt Disney. “I don’t pretend to know anything about art.
I make pictures for entertainment and then the professors tell me what they mean.” Walt Disney left the academic analysis to the professionals and the popular analysis to his audiences. He knew what they liked and they loved what he did. Disney was a storyteller foremost who, early on, used the film medium to its maximum potential and later applied his genius for spinning worlds of fantasy to his magical theme parks. While Disney’s fame and following came from his talent for popular entertainment, he pioneered technological innovations and a passion for excellence unparalleled in the annals of entertainment history. Disney Studio made the first animated film with synchronized sound when it made Steamboat Willie in 1928, the third Mickey Mouse cartoon to be produced but the first to be released. More important than the Disney Studio firsts were the ways in which Disney integrated technical advances into his films. Ads. When you are Nike, you just do it.
There’s absolutely no point being timid or ordinary. You blaze trails, create trends, draw attention. Here at Access, we are creating Nike Extreme experiences around the globe. Here are a few of our concepts in which we use the Nike singular swoosh power to create serious buzz. The kind of buzz that goes viral because people love it. This kind of concept/campaign ticks all the boxes. But it all starts with an offline experience that is big enough to create that initial pick-up spontaneously and authentically. We start with a swoosh-shaped Nike Extreme Swoosh Toboggan Ride – a toboggan slide shaped like the swoosh.
As it isn’t snowing everywhere, those more inclined to enjoy themselves on the beach get to try the Nike Extreme Swoosh Slide. What we love will ruin us.