The Smart Marketer’s Guide to Choosing a Social Media Niche: A Step-by-Step Guide to Finding, Analyzing, and Testing The Best Platform For Your Business You’ve read all the articles and social media blogs, and you’ve heard that you should be on Twitter, you need to be on Facebook, and you’re losing out if you’re not on Pinterest. Is that truly the case? Turns out, most social media experts believe in prudence: that you might miss out on connecting with your true audience if you’re spreading yourself too thin on too many social networks. But who is your true audience? How do you get to know them? Where are they hanging out? How can you find out which social network is the right fit for your audience and what to pick as your niche? We’ve devised a step-by-step process. Go all in or one at a time? When it comes to social media, there are two major strategies or schools of thought: Be everywhereFocus on one network 1. The “Be Everywhere” strategy was popularized by Smart Passive Income’s Pat Flynn, who believes in the idea that if you truly want to build your audience, the best way to do that is to go where they are. 2. Let’s talk about that now.
Technology of the next decade according to the World Economic Forum Screen Addiction Is Taking a Toll on Children Excessive use of computer games among young people in China appears to be taking an alarming turn and may have particular relevance for American parents whose children spend many hours a day focused on electronic screens. The documentary “Web Junkie,” to be shown next Monday on PBS, highlights the tragic effects on teenagers who become hooked on video games, playing for dozens of hours at a time often without breaks to eat, sleep or even use the bathroom. Many come to view the real world as fake.
Facebook's referral traffic has plunged for some media outlets A growing number of online publishers including giants like BuzzFeed have come to rely on Facebook for a significant part of their traffic—in some cases as much as 60% of it. Mostly, it’s a win-win relationship with Facebook FB 1.11% providing reach and a share of advertising revenue in exchange for a supply of engaging material. But every now and then, we get a glimpse behind the curtain at just how much power that relationship gives Facebook, and the consequences if it changes its mind. We got another one of those on Monday, courtesy of a report from news site Digiday about some new numbers from SimpleReach, an online analytics company. While SimpleReach said that some publishers saw an increase in traffic from Facebook—including Vice Media and Refinery29—the majority saw it fall. Why did this happen? It’s like Facebook not only controls the trucks and satellites and newsstands that supply your newspaper, but also the layout and selection of all the stories that appear inside it.
Internet en tiempo real: ¿cómo es la gran promesa del 5G? 02-05-2017 Entre los elementos creados para el público se encuentran un cepillo de pelo que informa sobre el estado del cuero cabelludo, una pulsera que emite datos sobre la actividad física desarrollada y un termómetro que indica la temperatura corporal sin necesidad de colocarlo bajo el brazo La tecnología de comunicaciones móviles inalámbricas de quinta generación (5G) promete hacer realidad el sueño de tener una experiencia de Internet en tiempo real, que permitirá, por ejemplo, que los automóviles se puedan comunicare entre sí para evitar accidentes de tráfico, o que los médicos puedan realizar una operación quirúrgica a distancia. La velocidad ofrecida por el 5G incrementará la “interactividad” y reducirá el retraso en la recepción de datos, explicó a iProfesional en una reciente visita a Buenos Aires la directora de marketing y comunicaciones de Nokia en América latina, Diana Coll. La Internet de las cosas (IoT, sigla en inglés) es una de las principales apuestas de la compañía.
Student 'addiction' to technology 'similar to drug cravings', study finds The study, published by the university’s International Centre for Media & the Public Agenda (ICMPA) and the Salzburg Academy on Media & Global Change, concluded that “most students… failed to go the full 24 hours without media”. The research, titled The world Unplugged, also found students’ used “virtually the same words to describe their reactions”. These included emotions such as fretful, confused, anxious, irritable, insecure, nervous, restless, crazy, addicted, panicked, jealous, angry, lonely, dependent, depressed, jittery and paranoid. Prof Susan Moeller, who led the research, said technology had changed the students’ relationships. "Students talked about how scary it was, how addicted they were,” she said. "They expected the frustration. “Technology provides the social network for young people today and they have spent their entire lives being ‘plugged in’.” They were, however, permitted to use landline telephones and read books. One British participant reported: “I am an addict.
Infographic: Social Media 2014 The Astounding Numbers Behind Your Favorite Social Networks — LOL Social Media Group | Social, Design, Marketing & Mobile Social media networks are always in flux. There's no shortage of expert claims of the imminent demise of Facebook and speculation on the next hot social network. Where do the social networks really stand? How active are their users and how many users do they really have? Facebook With 1.28 billion active monthly users, claims that Facebook is dead or dying are premature at best. Google+ Is Google+ the wasteland of social media that it is assumed to be? Twitter With 255 million active users sending over 500 million tweets every day Twitter is one of the most active platforms around. Instagram Instagram's 200 million active users have shared a whopping 20 billion photos! LinkedIn The premier professional social network has 187 million active users. Pinterest Pinterest has 40 million active users out of it's 70 million total accounts. Vine Snapchat YouTube YouTube sports 1 billion users, with 6 billion hours of videos watched every single month. 100 hours of video are uploaded every single month.
La Brecha Digital Created on Wednesday, 08 April 2015 Last Updated on Wednesday, 08 April 2015 Published on Wednesday, 08 April 2015 Written by Administrator En el contexto del desarrollo global y de las tecnologías de información, comunicación y colaboración hoy en día, en entornos específicos como la educación superior, prevalece el reto de resolver los aspectos relativos al para qué y el cómo de su incorporación, es decir, con qué objetivos, en función de qué necesidades, y con qué estrategias de organización y recursos se llevan a cabo la toma de decisiones y las iniciativas de la incorporación de estas tecnologías en los procesos de enseñanza aprendizaje. Descargar libro en formato ebook. Este libro se realizó en colaboración entre los siguientes cuerpos académicos de la Universidad Autónoma de Baja California Luis Lloréns Báez, Alma Lorena Camarena Flores, María Luisa Castro Murillo, Delia Chan López, Yessica Espinosa Díaz Claudia Figueroa Rochín, Thalía Gaona Arredondo. Apoyo al Autoaprendizaje:
How Technology Impacts Physical And Emotional Health BOSTON (CBS) – We text. We tweet. We surf. Technology has changed the way we live our lives and for many of us, that means working more hours. Just ask Jeff Prag, who runs his own consulting company in Natick. “It starts probably about 5:30 in the morning. There are many days, according to Prag, that he is plugged into his business until midnight. Fatigue is only part of the problem. WBZ-TV’s Paula Ebben reports Dr. He sees many patients with what’s called ‘computer vision syndrome.’ “Sometimes people have blurring and problems focusing,” he said. The problem is lack of blinking. According to Dr. Our ears are also suffering. Dr. She says while ear buds don’t cause the problem directly, they could lead to hearing loss overtime because of the way people use them. “An ear bud doesn’t block out background sound so people tend to turn the volume up louder,” she said. Over time, that can cause hearing loss or tinnitus, which is an annoying ringing in the ear. Dr. Apparently the problem starts young.
What Is the Real Cost of Social? There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free. An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost,” according to an article in AdWeek by Megan O’Neill. The infographic reads, “With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons. According to the infographic, the total cost of a standard social media campaign is likely to run somewhere in the vicinity of $210,600.
Productos y Servicios / Publicaciones / Productos y Servicios / Publicaciones / Publicaciones de descarga gratuita 6.4 Población que usa Internet (en los últimos tres meses). Tipo de actividades realizadas por Internet Introducción El uso de las tecnologías de información y comunicación (TIC) en los hogares ha crecido en los últimos años, si bien sigue existiendo una brecha entre los usuarios y no usuarios (brecha digital) que se puede atribuir a una serie de factores: la falta de infraestructura (en particular en las zonas rurales), la falta de conocimientos de informática y habilidades necesarias para participar en la sociedad de la información, o la falta de interés en lo que la sociedad de la información puede ofrecer. Analizar el uso de productos TIC por las personas, en particular el uso de Internet según edad y sexo nos proporciona información del perfil de persona que lo utiliza, de las diferencias de género en el uso, y del grado de desarrollo de las TIC en la sociedad. Definiciones Comentarios El valor de la brecha de género es de 4 puntos tanto en España como en la UE-28.
7 Tips to Keep Technology from Taking Over Your Life (from Wisdom 2.0) “To change the world we need to combine ancient wisdom with new technologies.” ~Paulo Cohelo This weekend I was honored and grateful to speak at Wisdom 2.0, a conference that addressed the question: How can we use the technologies of our age, from cell phones to social media, with mindfulness, meaning, and wisdom? Organizer Soren Gordhamer, author of Wisdom 2.0: Ancient Secrets for the Creative and Constantly Connected, created nothing short of magic by attracting participants from all sides of the conversation, from Twitter and Facebook to Yoga Journal and Samovar Tea. If you've ever sat in a room with people who love you, want the best for you, and respect your words and needs, you have a fraction of an idea of what it felt like to attend this conference. During the first panel of the first day, Chris Sacca (Strategic Advisor for Twitter) joked he'd never, through all his experiences in tech conferences, had so many people pay such close attention to him. 1. 2. 3. 4. 5. 6. 7.
49 Noteworthy Social Networking Stats and Facts Though new social networks continue to be launched (e.g. SnapChat, Blab) and some disappear (anyone remember Pownce or Friendster?), the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. Small business loves Facebook, though most don’t know if it “works.” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. LinkedIn is tops for B2B marketing, but…not for advertising? Learn more about those findings and many others in these 49 noteworthy social networking facts and stats. 18 Facebook Stats and Facts 1. 2. 71% of all Internet users are on Facebook. 3. 6. 7. 8.