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Predictably Irrational

Predictably Irrational
Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick. I hope to lead you there by presenting a wide range of scientific experiments, findings, and anecdotes that are in many cases quite amusing. Once you see how systematic certain mistakes are--how we repeat them again and again--I think you will begin to learn how to avoid some of them".[1] The book is unique in that it offers a down-to-earth descriptions of rigorous academic research that is described in a very appealing and accessible manner. Chapter summary[edit] Ariely discusses many modes of thinking and situations that may skew the traditional rational choice theory. The Truth about Relativity[edit] See also[edit] The Fallacy of Supply and Demand[edit] Notes[edit] Related:  user experience

Instagram Finally Breaks Free Of Its Mobile-Only Confines Instagram is slowly shedding the "mobile-only" label it gained when it launched almost exactly two years ago. Users of the wildly popular, Facebook-owned photo app are getting Web-based profiles, it was announced on Monday. This sensible, overdue move for Instagram stands to benefits its users, but it doesn't quite go all the way. Instagram has been moving toward Web app territory for several months, but this is the service's biggest step in that direction. In July, the Instagram added the ability to like and comment on photos from the Web version that gets pushed out via Twitter and Facebook. That update also included the ability to follow users when logged into your existing Instagram account in a Web browser. How Instagram Users Will Benefit Starting this week, users will start getting Facebook Timeline-style profiles that display their entire photo stream in the browser. There's Still A Wall Between Mobile And Web

Screw the Power Users I designed HomeSite and TopStyle for power users. Only power users would want to edit HTML & CSS by hand, so I made sure to cater to them. Those products were filled with features and tool buttons, and their settings dialogs contained dozens of geeky options. Customers liked them that way. I liked them that way, too. But then I made FeedDemon. At first I built FeedDemon as though my customers were geeks like me, since that was what I was used to. So with each new version I tried to simplify the user interface, and dropped features & options that complicated the product. I’d come out with new versions that I thought dramatically improved the product, only to find my forums filled with complaints from power users who wanted the return of some obscure option, or were upset that I wasn't adding the geeky features they wanted. Sales went up, but positive feedback went down. Sure, if you're building a product for power users, make sure to cater to them.

Gestures as a New Dimension in Mobile Design Something clicked in my head while writing my most recent article. While looking at the various paradigms that have grown from Twitter’s UI, I noticed an aspect of design that is oft overlooked. That aspect is gestures. Gestures are something we use on a daily basis, but despite this, few people look at them as an element of an applications UI. Since the creation of touch screens, gestures have reigned in an entirely new aspect as to how we interact with our devices. Gestures allow users to perform specific tasks in an extremely efficient and more dynamic manner. Three applications that I have used and stick out to me most are Clear, Pair, and Paper. Clear Clear is unique in the fact that essentially every piece of the app is based around gestures. From creating a new todo, to deleting one, all it takes is a swipe. Pair Pair doesn’t use gestures in the sense that Clear does. To Thumb Kiss, both you and your partner have to have the app open. Paper The opportunities

Startups, This Is How Design Works – by Wells Riley 25 User Experience Videos That Are Worth Your Time - Smashing UX Design Advertisement We’re all mostly accustomed to educating ourselves by reading articles. Rare are the opportunities to attend conferences or watch live shows on subjects that we’re interested in. User Experience Videos The State of User ExperienceJesse James Garett, founder of Adaptive Path and author of the book The Elements of User Experience, speaks on what UX and UX design is, what UX looked like before and what are some of the challenges people are encountering now. UX Best PracticesIn this excellent video session, Nick Finck pries open the most popular websites today, including eBay, Amazon, Toyota, Flickr, Twitter and Netflix, to explain user experience best practices. The Three Ways That Good Design Makes You HappyIn this short but fantastic lecture, Don Norman, known to many as the author of The Design of Everyday Things, explains visual, behavioral and reflective design and the ways in which each of them affects people. Bonus videos (al) It's done.

How to Get a Professional Look With Color What makes a design look coordinated, planned and professional? The answer is: ‘color’. Not every project needs bland corporate blue to look professional. Planning color means creating a framework that describes which colors to use and how to use them. Color is the slipperiest design element. “Good” color is so closely tied to elusive things like personal taste and intuition, as well as technical considerations such as contrast and monitor calibration. But color is vital to content. In this article we’ll review some techniques to achieve beautiful color palletes for your web designs. The best way to make a website look unplanned is to choose its colors at random. Even when visitors skim a website’s home page for the first time, the colors influence their attitude towards the content. Color affects how people interpret what they see as much as typography. Finding the right colors isn’t easy, but the process can be systematic. Let’s say you’ve been asked to design a professional website. Tips

The Smashing Book 2 Is Available: Get Yours Now! - Smashing Magazine The Smashing Book 2 is here. It’s printed (+ free eBook). It’s available. And it’s being delivered worldwide at this very moment as you are reading this. All pre-ordered books have been sent out from our warehouse via air mail and should reach all countries soon. In fact, some readers have already received a copy of the book. What’s In The Book? The Smashing Book 2 is a printed book about best practices in modern Web design. You’ll explore the principles of professional design thinking and graphic design and learn how to apply psychology and game theory to create engaging user experiences. Well-respected professionals have worked with us to provide exciting and comprehensive chapters: “The Principles of Great Graphic Design,” Matt Ward and Alexander Charchar,“Visible vs. You will find more information below, and you can read a sample chapter—“Visible vs. Exclusive Artwork for the Book The Smashing Book 2 features exclusive full-page illustrations for each chapter. … and nowhere else.

Fonts have feelings too — ooomf labs I’ve noticed how seemingly small things like font and the spacing between letters can impact how I feel when reading online. The right font choice along with the absence of sidebars and popups makes everything feel easier and better to read. Websites like Medium, Signal vs. Noise, and Zen Habits are like yoga studios for content. Their presentation of content puts me at peace while reading, allowing me to fully focus on the stories without distraction. Just look at the difference between Medium and Cracked: Exhibit A) Medium Exhibit B) Cracked When you compare the two, it’s obvious which one makes you feel like crud. The Cracked layout is painful to look at. After experimenting with how we display our writing on the Crew blog, I discovered there’s an element of science behind why we feel this way toward certain typefaces and layouts. How we read When we read, our eyes follow a natural pattern called a Scan Path. We break sentences up into scans (saccades) and pauses (fixations). 1. 2. 3. 4.

Why cards are the future of the web Cards are fast becoming the best design pattern for mobile devices. We are currently witnessing a re-architecture of the web, away from pages and destinations, towards completely personalised experiences built on an aggregation of many individual pieces of content. Content being broken down into individual components and re-aggregated is the result of the rise of mobile technologies, billions of screens of all shapes and sizes, and unprecedented access to data from all kinds of sources through APIs and SDKs. The aggregation depends on: The person consuming the content and their interests, preferences, behaviour.Their location and environmental context.Their friends’ interests, preferences and behaviour.The targeting advertising eco-system. If the predominant medium of our time is set to be the portable screen (think phones and tablets), then the predominant design pattern is set to be cards. Twitter is moving to cards Google is moving to cards Everyone is moving to cards The list goes on.

Octalysis: Complete Gamification Framework - Yu-kai Chou (This is the Gamification Framework that I am most known for. Within a year, it was translated into 9 different languages and became classic teaching literature in the gamification space in the US, Europe, Australia and South America.) Octalysis: Complete Gamification Framework Gamification is design that places the most emphasis on human motivation in the process. In essence, it is Human-Focused Design (as opposed to “function-focused design”). Gamification is the craft of deriving all the fun and engaging elements found in games and applying them to real-world or productive activities. Most systems are “function-focused,” designed to get the job done quickly. The reason we call it gamification is because the gaming industry was the first to master Human-Focused Design. Games have no other purpose than to please the individual playing them. I saw that almost every game is fun because it appeals to certain Core Drives within us that motivate us towards certain activities. Octalysis Score

Understand color theory with these 7 facts - = Designer Blog Color is everywhere – in nature, in cities, in stores, online. We’re so used to it we often don’t notice it’s even there, until we suddenly come across a black and white movie on TV. Then we remember how good it is that we have such a colorful world. For that reason alone, if not for improving your design skill set, knowing how color works is a good thing to do. So let’s dive in! 1. Might sound strange but it’s true. Color is created only when our brain tries to make sense from light signals it receives from the outer world. Deprived of color, our world would probably look like a scene from Matrix. Without that, our world is a monochromatic place bathing in electromagnetic radiation of varied intensity and wavelengths. The key takeout? 2. If you ever thought RGB color model is a recent discovery from Silicon Valley, you’d be three centuries off target. We are able to see colors because of red, green and blue receptor cells in our retina. 3. 4. 5. The RGB model The HSB model (or HSL / HSV) 6. 7.

The End Of Apps As We Know Them The experience of our primary mobile screen being a bank of app icons that lead to independent destinations is dying. And that changes what we need to design and build. How we experience content via connected devices – laptops, phones, tablets, wearables – is undergoing a dramatic change. No more screens full of app icons This is such a paradigm shift it requires plenty of explaining. The idea of having a screen full of icons, representing independent apps, that need to be opened to experience them, is making less and less sense. The primary design pattern here is cards. Designing systems not destinations I covered this topic in detail in a previous post, so I’ll quickly summarise here. Recent changes to iOS and Android notifications Things changed with iOS 8 and Android KitKat. But that is changing fast. iOS is following suit here and raising the bar. The next version of Android takes this even further, breaking notifications into independent cards. The next iteration is obvious.

Whatsapp lance son app web : Chrome only !

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