The Vedanta Group releases its first ever campaign
The Vedanta Group, a natural resources major, has unveiled its first ever national corporate campaign under the platform of ‘Creating Happiness’. As a part of the campaign, Vedanta has released a 90 second TVC created by Ogilvy & Mather along with 38 other three minute films made by student film makers from across the country. The face of the group’s campaign is ‘Binno’, a little girl who was chosen from one of Vedanta’s community initiatives in rural Rajasthan. The TVC takes a real slice out of Binno’s life, with her parents, friends, doctors and school teachers playing the part.
Vedanta Ad - Kabhi Socha Hai Kya TVC Campaign
Petroleum and metals company, Vedanta Ltd, has released its first TVC themed #KabhiSochaHaiKya to create awareness with the audiences on the importance of metals in day-to-day lives. Saluting miners for their invaluable contribution, the new TVC gets people thinking as to where all the important things that are used in daily lives have come from. The TVC is part of Vedanta’s larger brand campaign titled ‘Desh Ki Zarooraton Ke Liye’. The company is launching the TVC across multiple national television channels as well as multiplexes.
Vedanta Ad Campaign Touches Souls
In an effort to make people aware of the social side of their existence, Vedanta Group, a globally diversified natural resources major with interests in aluminum, copper, zinc, lead, silver, iron ore and oil & gas, has unveiled its first ever national corporate campaign under the platform of ‘Creating Happiness’, sharing with people the stories of hope, change, success and a better future. Vedanta Chairman Anil Agarwal’s vision of contributing to building sustainable communities and integrating sustainability as a core part of the business is at the heart of this campaign. While Ogilvy has the creative duties, Lodestar UM looks after the media duties of Vedanta Group. The face of the campaign is little girl ‘Binno’, chosen from one of Vedanta’s community initiatives in rural Rajasthan. Talking to exchange4media about the campaign, Piyush Pandey, Executive Chairman, O&M, said, “Beyond business, Vedanta is doing extensive work for sustainable development.
Vedanta Limited - Merge of Sterlite Industries and Sesa Goa
NEW DELHI, Feb 25: London-listed mining heavyweight Vedanta Resources said on Saturday it was combining its two Indian subsidiaries into a metals giant that will have a market capitalisation of $20 billion. Under the restructuring aimed at streamlining Vedanta's operations, metals producer Sterlite Industries will merge with iron ore miner Sesa Goa, creating one of India's biggest companies with annual revenues of $14.2 billion. The new company, to be known as Sesa Sterlite, will create an “Indian natural resources champion”, said Vedanta's billionaire chairman Anil Agarwal, known as “the metals king.”
Vedanta Limited's Share Performance in NYSE
Dow Jones, a News Corp company News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services AT CLOSE 6:30 PM EST 02/06/20 $8.14 USD 0.01 0.12% Volume 731,475 AFTER HOURS 5:57 PM EST 02/06/20 $8.36 0.22 2.70% AFTER HOURS Vol 1,366 Volume 731,475 65 Day Avg Vol 656,858 1 Day Range 8.125 - 8.23 52 Week Range 7.04 - 11.18 (08/22/19 - 04/05/19) Jan 31Feb 3Feb 4Feb 5Feb 6
First Vedanta Ad TVC by The Vedanta Group
Besides a heart-warming TVC, the campaign involves a first-of-its-kind film competition for India's young filmmakers. The globally diversified natural resources major The Vedanta Group, has launched its first-ever national corporate campaign yesterday. Though the company's interests lie in aluminium, copper, zinc, lead, silver, iron ore and oil and gas, this campaign has little to do with these businesses and a lot to do with social reality. Titled 'Creating Happiness', this integrated campaign has at its core the vision of contributing to building sustainable communities and integrating sustainability as a core part of the business. The authorities insist this is not a mere CSR initiative; that rather, it is a means of telling people what The Vedanta Group has done for the community in the past. What is interesting is that besides the usual media vehicles such as traditional and social media, the campaign involves some unique initiatives as well.
Vedanta Ad TVC - CSR via Vedanta Ad
New commercials from mid-August to bridge trust deficit, but the jury is out on whether these will work. Metals and mining giant Vedanta Resources has been on a corporate social responsibility overdrive for long. It’s only now that the company will use that to add some sheen to its brand equity. The London-headquartered Vedanta has roped in ad agency Leo Burnett to prepare two commercials – one of 60 seconds and the other 90 seconds – which are set to hit prime time television from mid-August.
Vedanta Ad TVC - Watch the Vedanta Ad now
By A Correspondent Vedanta has unveiled its first TVC themed #KabhiSochaHaiKya which is designed to create awareness with the audiences on the importance of metals in our day-to-day lives. Saluting miners for their invaluable contribution, the new TVC gets us thinking as to where all the important things that we use in our daily lives have come from. Said Anil Agarwal, Chairman, Vedanta Resources: “Can we enjoy life’s good things without mother earth’s blessings? Metals such as iron, steel, zinc, copper, silver, etc. have become a part of our lives, but humne Kabhi Socha Hai Kya (have we ever thought about) where do these metals come from? Our entire campaign revolves around these questions as we salute the miners who toil hard, day in and day out, to make these metals available to us from our very own mother earth in an environmentally sustainable manner.
