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State of the Blogosphere 2011: Introduction and Methodology - Technorati Blogging

State of the Blogosphere 2011: Introduction and Methodology - Technorati Blogging
Welcome to Technorati's State of the Blogosphere 2011 report. Since 2004, our annual study has followed growth and trends in the blogosphere. This year's topics include: blogging and social media, bloggers and traditional media, traffic and analysis, brands and marketing in the blogosphere, bloggers' motivations and consequences, monetization, and changes within the blogosphere over 2011. The Blogosphere is constantly changing and evolving. In 2011 we are seeing bloggers updating their blogs more frequently and spending more time blogging. The type of information influencing blogging has shifted from conversations with friends, which was the primary influence in 2010, to other blogs, which for 68% of bloggers are having more of an influence in 2011. This year we have chosen to display our results according to five different types of bloggers: 2-3) Professional Part- and Full-Timers: These bloggers represent 18% of our total group. Continued on the next page Related:  jeunes et numériques

2. Politique dans l'enseignement scolaire Amiens Expérimentation dans la Somme «Alors que le Salon Educatec/ÉducaTICE ouvre ses portes (Paris, Porte de Versailles), France Telecom – Orange annonce le lancement d’une expérimentation organisée dans 6 collèges dans 3 départements (Val d’Oise, Yvelines, Somme) autour du « cartable numérique ». C’est un panel de 300 élèves et enseignants qui vont explorer le potentiel de la tablette Samsung Galaxy Tab comme support numérique pour l’enseignement.... Itespresso, 22 novembre 2011 Bordeaux Penser dans le même temps l’outil et l’usage dans le souci constant de la plus-value pédagogique « L’académie de Bordeaux, forte d’une grande expérience pédagogique sur l’usage des TICE se lance aujourd’hui dans le déploiement des tablettes numériques. Principe de l’expérimentation Un pilotage pédagogique primordial : travail conjoint du Catice et des corps d’inspection dans le choix des établissements et des équipes, l’impulsion et le suivi de l’expérimentation, la réflexion sur l’outil et les usages. 1.

Open Source Training - Marakana 7 Reasons to Rethink Your Blogging Strategy: New Research Is your business working with bloggers? Do you blog? This article examines new research that shows blogging is here to stay. Like many social media tools, blogs have seen a steady increase in numbers and influence over the last several years. Note the growth charted by Invesp. On Dec. 2, 2011, that number was 178,637,835 (according to BlogPulse). Number of Blogs Grows 14 million blogs were added since July 2011 (as of 12/2/2011). If people are adding nearly 3 million blogs per month, surely this is a tool worth understanding and maximizing. In this report, bloggers fall into one of five categories: ***Please note that Technorati’s data is heavily skewed by the presence of 60% hobbyist bloggers—people who blog as a way to express themselves or influence their community, but don’t seek to make money. #1: Bloggers are young, educated and experienced Bloggers come from all over the world and span the age range. Nearly 60% of bloggers are between the ages of 25 and 44. Bloggers are highly educated.

L'Agence nationale des Usages des TICE - Les tablettes tactiles dans l’enseignement : premières études par Mônica Macedo-Rouet * Les tablettes tactiles ont fait leur entrée dans les établissements scolaires français depuis à peine un an. Le site Educnet recense sept expérimentations au niveau national, qui concernent des écoles, collèges et lycées (consulter le menu « Voir aussi »). Ces études soulignent l’importance des applications logicielles et de leur adaptation à l’enseignement, l’intérêt de la mobilité dans l’usage des tablettes, et la perception positive, mais aussi critique, des élèves vis-à-vis de cette technologie. L’importance des applications logicielles Une équipe du Teachers College de l’université de Columbia vient de réaliser deux études pilotes pour évaluer la perception d’étudiants de licence et de lycéens sur les fonctionnalités de différentes applications de lecture électronique. Mobilité et besoins particuliers Les principaux avantages constatés de l’usage de tablettes étaient : Les expérimentations en France Pistes d’usage Recommandations date de publication : 09/06/2011

Blog the web 5 Reasons Your Business Should Be Blogging Does your business blog? Have you been thinking it might be time to consider a blog, but aren’t sure (a) you can pull it off and (b) it will provide value? Keep reading. This article will help you (or someone you know) understand the value of a business blog. Is Google the Only Reason to Blog? I have a question for you, and it’s a serious one: If you never garnered another single visitor to your company blog through search engine optimization (SEO), would you still have one? For many, especially execs who don’t necessarily “get it” when it comes to content marketing, the answer would be, “No way!” But for those persons and companies that have watched the magic of blogging and its effect beyond SEO, the answer would be a resounding, “Of course!” That’s what this article is all about. In fact, here are 5 other powerful reasons why you should be blogging, and I look forward to hearing what you would add in the comments section at the end. #1: The Power of Team Ever heard of HubSpot? Trust = Leads

Qui sont les Digital Natives ? (étude Kantar Media) Lancée en mars 2011, l'Etude SIMM-TGI Youth est l'outil indispensable des marques pour décrypter une nouvelle génération en construction : les " Digital Natives ". L'étude s'appuie sur le contexte familial, les principaux lieux de vie, les piliers de leur mode de communication, leurs expériences émotionnelles, leurs habitudes médias, leur mobilité et leur vie "en réseau". L'Etude analyse également leur relation aux marques et aux communications, et éclaire tout particulièrement la manière dont se construisent les actes d'achat dans des domaines de consommation clés (multimédia, apparence, alimentation…). Catherine Ducerf, Responsable SIMM-TGI Youth chez Kantar Media commente : " Le digital offre un monde de connexions que les plus jeunes surinvestissent. Les marques, qui ont ancré le digital au cœur de leurs stratégies, se doivent aujourd'hui d'analyser le comportement de cette population en mouvement permanent afin de mettre en place les offres de demain. Une génération connectée !

Analytics Blog Where to Blog - The Advantages and Disadvantages of Major Blogging Platforms Where to blog? As I mentioned in one of my posts last year on how to make money blogging, blogs are the oldest and perhaps the most mature form of social media. Blogs have been around since ages, well before any of the modern social networks such as Facebook, Twitter and newer players such as Google+ were born. While the blogging arena was initially limited to a few players (notably Blogspot and WordPress), it’s now a keenly contested segment with several high profile players. So, which blogging platform do you choose? In this post, I compare some of the most popular blogging platforms to help my readers take a well-educated decision on which blogging platform to choose. WordPress What Facebook is to social media, WordPress is to the world of blogging. Advantages Choice of self-hosting & easy to customizeEasy to install and a thriving developer and support communityTons of custom themes to choose fromRobust Anti-spam capabilities Disadvantages Blogger Poor SEO supportNo self-hosted version

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