Facebook: Offering Credits To Users Who Watch Video Ads Increasing Usability for E-mail Newsletters E-mail marketing has been very popular in the past ten years and it still is, most likely because of its relatively reduced costs, low amount of work required and quite large potential audience. E-mail marketing is a direct way of sending commercial messages to a group of people by using the e-mail as the main and only channel. E-mail newsletters are not always sent because a company needs to sell a product, sell ads or request donations, but is sometimes meant to build loyalty, trust and brand awareness. There are many usability guidelines for e-mail marketers to follow and in the past couple of years the number of guidelines has actually increased, as users request more and more from providers and tend to ignore poorly designed layouts. Time is also an important matter today; more important than it was ten years ago. Subject line What can you learn from here? E-mail marketing: when? In my opinion the key to e-mail marketing is branding. Scanning, not reading Responsive (again) Typography
Drupal 7 - Installing and Setting Up the Commercial InnoCompany Theme | Badzilla This is a tutorial for installing and setting up the commercial InnoCompany Theme that retails for around $45 in the US (£32 or so in the UK). The theme offers a multi-purpose corporate solution, but my own use is to create a portfolio site. I consider myself a back-end Drupal dev first and foremost, and my feeling is it would take me too long to create a neat portfolio site (which must of course be Drupal) from scratch. That effort would detract from my paid work for my clients and the pro bono weekend work I undertake for charities. Despite the theme being constructed by WorthAPost, payment is I actually made to themeforest. To follow this tutorial, the following assumptions are made: You have already set up a LAMP stack on your rig with a working Apache server and PHP and MySQLYou have Drush installedYou have an understanding of Linux command line You have at least a passing knowledge of Drupal 7 The zip file expands to quite a complicated file structure. 127.0.0.1 portfolio.localhost
Social Media Quickstarter Making sense of Facebook Page’s Daily Active Users – Social media marketing for small non-profits This post is the third in a series on using Facebook Insights. In case you missed them, the prior two posts were: We’ve already defined seven different ways that people interact with your Facebook Page. Facebook Insights allows you to view daily interactions by type in a report called “Daily Active Users Breakdown”. This report can be found by selecting the “Users” report on the left-hand side of your Insights panel: Understanding Daily Active Users Breakdown Halfway down the Users report, you’ll find the Daily Active Users Breakdown chart: This chart provides daily numbers on five different stats. Unique Page Views – This is the number of users per day that have viewed your Page.Post Views – This is the number of people per day who have viewed your Posts. What does this tell data me about my fans? Like any set of data, it always makes more sense in context. Two trends that stand out in the above example:
Foundation | A Responsive Email Framework We know building HTML emails is hard, especially responsive emails. That's why we created Foundation for Emails. Get away from complex table markup and inconsistent results. Use Foundation for Emails to spend less time coding emails, and more time on other things, like building amazing products. Email marketing is good for your business. Common UI Patterns to Build Faster You can use these UI patterns in your designs to quickly get your email into shape. Emails that work in all of the major clients, even Outlook There’s no need to worry about inconsistent spacing and odd rendering issues with your layouts. View our compatibility chart → The ZURB Email Stack will make you an email pro Upgrade your email workflow to save time be more efficient. Learn more about the ZURB Email Stack → Inlining CSS is was a pain It used to be that every time you had to make a change to your email, you had to copy the contents, open the inliner in your browser, paste it in and inline. Check out our web inliner →
Web-tekst: Gode råd om tekst til web Generelle råd om tekst til web Når du skriver tekst til nettet, har du både mange flere begrænsninger og mange flere muligheder end i de trykte medier. Tekst på nettet læses ikke på samme måde som trykt tekst. Når læseren leder efter information, er tålmodigheden lav, og læseren ”hopper” rundt til de steder, der fanger opmærksomheden. Derfor er det meget vigtigt, at hjemmesiden er logisk og overskueligt opbygget, og at teksten er let at ”skimme” (se igennem eller læse overfladisk). Ud over de råd om tekst, som du kan læse under Gode råd om tekstarbejde, er der nogle helt specielle ting at tage hensyn til, når du skriver til nettet - nemlig hensynet til søgemaskinerne. Søgemaskiner som Google "læser" dit website og vurderer websitets værdi (ud fra en meget kompleks algoritme). Optimering af teksten til søgemaskiner Udformningen af din tekst er den vigtigste faktor at arbejde med, hvis du ønsker at blive fundet på nettet. Skriv alle keywords i en liste – gerne prioriteret.
Email Marketing and Email List Manager Page Building Tools Are Week’s Fastest Growing Apps Applications that help improve Facebook pages had the most growth this week, along with a few really addictive games. These and other trends factor in among the changes we’ve seen over the past seven days. We track all the changes seen over the past seven days; this countdown of the fastest-growing apps is based on our in-depth statistic tool, which you’ll want to check out for more data like what you see below. Improve Your Facebook Presence Static HTML: iframe tabs leads off our list this week. ZingTabs 2.0 FBML replacement also makes a first appearance on the fastest growing countdown; the app successfully nabbed the second spot, as it has helped 2,068,325 page administrators design new tabs. Iwipa is becoming a regular on this list; the application makes moves forward to third with a weekly growth increase of 1,965,243. The Gaming World Digital Chocolate’s Zombie Lane begins May by moving up to the fourth position; an additional 1,777,538 gamers started playing. Future Rock Stars
The Fab Four technique - Responsive Emails without Media Queries The Fab Four technique to create Responsive Emails without Media Queries I think I found a new way to create responsive emails, without media queries. The solution involves the CSS calc() function and the three width, min-width and max-width properties. Or as I like to call them all together: the Fab Four (in CSS). The problem Making responsive emails is hard, especially since email clients on mobile (like Gmail, Yahoo or Outlook.com) don’t support media queries. That last approach has been my favorite so far. Once all the blocks are stacked, they don’t take the full width of the email. I’ve been looking for ways to solve this problem for a long time. A solution Remembering width, min-width and max-width On top of the calc() function, the solution I found involves these three CSS properties. If the width value is greater than the max-width value, max-width wins.If the min-width value is greater than the width or max-width values, min-width wins. (Answer : the box would be 480px wide.) Demo
Lorem Ipsum - All the facts - Lipsum generator Facebook to Buy Skype? [REPORT] Email Design Guide Content Focus your message Some of the most effective emails have one clear message. If you have multiple messages to send, try breaking them up into a series of emails. Be concise Reduce the length of your email until you can simplify no more. Create a hierarchy Put the most important information first for people who are short on time. Break it up Use headings and bulleted lists to divide content into sections that are easy to understand. Link out If you have a lot of information to convey, link to a page on your website (or someone else's website) where subscribers can learn more. Templates Start from scratch Sometimes it's easiest to start from scratch. Save your template Instead of starting over every time you send an email, create a template you can use and modify again and again. Identity Label it Make sure the reader knows who the message is coming from by putting your logo or name at the top of the email. Color Pick a palette Choose just one or two colors for your emails. Images
NEWS FLASH: The End Is Near For Old Facebook Groups Facebook will begin archiving all groups created using the older format, in a push to get everyone onto the newer version of the feature. Some group owners are seeing the following message at the top of the group admin page: Over the next few months, Facebook will be archiving all groups created using the old groups format. Moving forward, you can create groups using the new groups format, which makes it easy to share with the important groups in your life. Facebook offers pretty thorough guidance about the forthcoming archiving and upgrades in the site’s help section, fleshed out in three different questions. The site explains that old groups that get archived will automatically also become available in the new group format. The things that won’t make it over are: Recent newsGroup officer titlesThe information box under the old group pictureThe group networkThe members of your old group.