Business Week: 10 Marketing Rules from Super Bowl Ads Super Bowl season is once again sweeping the entire nation and even other regions of the world. Football fans put their game faces on, while marketers see this as a crucial opportunity to advertise their brands and take advantage of the global attention. Steve Mckee of Business Week shared a post on what marketers can learn from this event, especially in terms of branding focus, strategy and line of attack. From BusinessWeek.com: The concepts needed for a winning Super Bowl campaign are the same for any powerful, year-round marketing program, regardless of the size of your company or budget. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
How to Rule the World of Online Marketing – Beyoncé Style When Beyoncé decided to surprise everyone by an abrupt album release on iTunes last December, she circumvented around standard methods for the music industry. As a result, it became the fastest-selling production in the history of the download site. It’s a classic illustration of creative marketing, in which she managed to keep the production process (which took almost a year and a half) a secret and then eventually catch the music world off guard with a surprise launch. According to LA Times, the move “is stunning, and virtually unheard of, especially considering how the hype machine — singles, performances, interviews etc. — that propels pop music up the charts is often treated as equally, if not more important, than the work itself.” Jennifer Beever of NewIncite.com teaches us how to work our online marketing magic just like Beyoncé: 1. First, you need to connect with the right people and understand your audience. 2. 3. 4.
The “Customer Service Element” in B2B Telemarketing Just because clients in the Business-to-Business (B2B) sector are business professionals doesn’t mean they shouldn’t be treated as ‘customers’. In fact, they sometimes need more attention and nurturing than regular consumers. Lead generation in B2C is quite simple: you present a product or service, make sure it caters to the needs of your target market, add a little advertising magic, and you’re done. Wear your customer service “badge” Some experts recommend using a “business language” when talking to B2B prospects. Of course, there are fundamental customer service rules, which need not be elaborated: Introduce yourself first and brand your callAddress the other party appropriatelyListen attentively and never interruptSay your “please”s and “thank you”s These are pretty basic and may seem like they shouldn’t have anything to do with a call’s success, but these little things can serve as an emotional investment to foster a budding business relationship.
Lovely Marketing Tips for Small Businesses on Valentine’s Day These huge B2B companies don’t really engage into occasion-themed activities to boost their physical or online presence. It’s more of a small business thing. A smaller scale industry needs to capitalize more on events that can capture the attention of a great number of people. It’s a way to show your target market how approachable and friendly your business is, especially to those who really haven’t spent time getting to know your products or services. As Valentine’s Day approaches, businesses are juicing up their brains to come up with a complementary gig to suit the occasion. From Business.com: Use Social Media to Promote Specials Every customer likes a good deal and today’s consumers are more tech savvy than ever. Write Blogs and Newsletters with a Holiday Theme Focus your blogs and newsletter on Valentine’s Day trends. Have a Contest Social media is a great place to hold a Valentines contest. Holidays are always a time when Americans are in the mood to shop.
Quick Fix for Lead Generation Content that isn’t Getting Found In a typical content marketing lifespan, you cannot avoid getting into a phase when you start wondering why your pieces of great content – those which are with quality and viral potential – are not stumbled upon by your target market. It’s a frustrating time, especially when you’ve become really proud of your content outputs yet they don’t really help in generating leads for your team. Apparently, there’s a whole lot of difference between creating good content and promoting it, and the latter is what ultimately decides the “searchability” of your posts. There are things you could do to effectively promote your content, as proposed by Sonia Simone, co-founder and Chief Content Officer of CopyBlogger Media. From CopyBlogger.com: #1: Build your network Today, tomorrow, next week, and next year, you need to be building your network of web publishers. Those are the bloggers, web journalists, social media power users, and others who have the audience you’re looking for. #2: Make it shareable
Innovation In Singapore Lead Generation? You Need To Invest “Innovation is not something that just suddenly pops out of our heads, ready to serve and bringing in sales leads. Rather, innovation is a process that requires space, time, money, and effort towards gambles that might lead us nowhere.” Sometimes, in our desire to run a tight ship, the way we handle our daily lead generation activities may actually stifle our innovative energies. Innovation is not something that just suddenly pops out of our heads, ready to serve and bringing in sales leads. Rather, innovation is a process that requires space, time, money, and effort towards gambles that might lead us nowhere. In a business, it is important to exercise some level of control. Innovation should be nurtured, made to grow naturally.
Marketing Activities you should Outsource to Professionals | Business Marketing Singapore Some things are better left to experts, especially when the fate of a business is on the line. This is certainly true in the world of marketing. No one is really an expert of everything; each person can only specialize in a handful of fields. When we desperately try to be a “Jack of all trades”, we end up not reaching the maximum potential of our efforts. That’s why we need to understand that there are marketing channels that need external help for them to be truly effective. An excerpt from a KissMetrics blog post enumerates 4 of these channels that marketers need to outsource: 1. Effective copy goes far beyond attractive wording. Your copy isn’t something to assign to the team member with an English degree. 2. The quality of the media you produce is directly correlated to the status of your company in the eyes of viewers.Average infographics and videos don’t automatically propel a business into prominence. 3. Long-form content has the capacity to serve as a flagship of your company. 4.
B2B Appointment Setting, Telemarketing, Face-to-Face Appointments | Callbox B2B Lead Generation Services, Telemarketing | Callbox The Role of Color Psychology in Marketing In building a brand, the visual impact of a business logo or website design is as important as the value of the product or service being offered. And one important aspect of that imagery is the color. For some marketers, a color is just something that could be picked off the top of the head and doesn’t really signify something. But for those who really invest a lot of brainwork in their business image, colors are something that helps define a brand’s reputation. Brandon Gaille, CEO of the internet marketing company ByReputation.com, which specializes in SEO, social media, reputation management, video production, and web design, shared his thoughts on how colors can influence people to support (or not support) a brand: From brandongaille.com: How Do Colors Affect Us Mentally? Think about the psychological effects of colors before using them. Schemes, Contrasts, and Choosing Colors When designing a webpage, contrast is very important.
Making the most out of Google + Circles - A Key to Effective Marketing A lot of businesses today are getting into Google+, but are they really realizing its maximum potential as a lead generation tool? Google has bestowed a gift to the marketing community in the form of its highly efficient social networking and content platform. In fact, it is so multi-functional that marketers, even after quite some time, are still discovering new ways to utilize Google+ in any business-productive means they could find. In an article posted on his website, Marvin Shervington, business consultant and marketing psychologist, shares a whole new method of using Google+ which he calls Circlecentric Marketing. The principle primarily revolves around moving the relationships a company or brand has with their fans/existing customers toward the centre of nested, or concentric, circles. According to Shervington, there are five ‘levels’ of Circles: Circle 1 – outer circle Circle 2 Circles 3 a/b/c Here we’re categorizing the different nature of interactions for different people. Circle 4
Callbox Named Among Top 50 Outbound Teleservices Agencies Norwalk, Connecticut – March 30, 2011 – Callbox Sales and Marketing Solutions has again been scored as a top performer, this time in the 2011 Annual Top 50 Teleservices Agencies Ranking sponsored by Customer Interactions Solutions Magazine. Callbox was ranked 12th in the U.S. and 10th in the wider International market in the face of stiff competition with hundreds of telemarketing companies from several countries around the world. Ranking was based on many factors including the interdependently certified total number of billable minutes it has provided its clients for its teleservices. Being in the Top 50 means that Callbox has met the stringent criteria set by Customer Interactions Solutions for high-capacity teleservices agencies. For the last 26 years, Customer Interactions Solutions Magazine has been conducting the Annual Top 50 Teleservices Agencies Ranking to recognize the largest outbound and inbound teleservices agencies, both on domestic and international categories.
9 Ways to make your Business Website more Lead - Friendly Creating a website is like designing a book cover; you need to capture attention by imagery and thought-provoking titles, but it should not stop there – it should also be attractive enough to make them buy the book and read its contents. It’s a balance between aesthetic and substance satisfaction. These are the essential elements in making your site an effective lead generation tool: Your website reflects your business and you as well so to attract prospects just like how HP novels dominated the bookshelves all over the world, we have to make sure that it’s story and elements will make your website stand out from the others.