Comment choisir son outil de Buzzmonitoring ?
Cela fait quelques années maintenant que l’on dit qu’il faut écouter les consommateurs sur internet, je l’ai d’ailleurs rappelé lors de ma dernière présentation. Mais il existe des centaines d’outils de Buzzmonitoring, gratuits, payants, plus ou moins chers d’ailleurs. Des outils ont certaines qualités, d’autres ont des avantages différents, des défauts aussi…il est finalement assez difficile de faire le tri. Radian 6 qui est tellement médiatisé est-il mieux que les autres ? FreshMind a mis en place une étude sur un certain nombre d’outils, 7 précisément (Alterian, Biz360, Brandwatch, Nielsen, Radian 6, Scoutlab et Sysomos), et je trouve les critères qu’ils ont sélectionné pour comparer les outils assez pertinents et ils devraient vous permettre de mieux faire votre choix. 1.
Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image
Is your head bleeding? Is your heart bleeding? Here's my thought (and, I say this with full disclosure that I am no IT expert and have limited knowledge of the hacking space beyond a personal interest in better understanding technology - peace and love... peace and love...), but the process of text-based passwords needs to be tossed out. It just has to happen. We're all still trying to understand what the ramifications are of this nefarious Heartbleed bug is, and what it all means.
AdWords
Keywords are what people search for on Google. Your ad appears beside relevant search results. You create your ads
Design trends for 2011
Everything inside the design world is permanently changing, evolving and adapting into new ways of expression and communication looking to satisfy the new consuming needs and set innovative exchanging channels. 2010 made a huge closure for the final year of the first XXI century decade, we witnessed the rising of tablets (iPad, Samsung Galaxy Tablet among others), the demise of Internet Explorer 6 and the absurd fanaticism towards Flash (though it’s losing a lot of fans), which is going to be slowly replaced by HTML5 (we’re not saying that Flash is dead, only that HTML5 will begin to cover many of its current uses). Editorial disclaimer Of course that the common design elements such as typography, navigability, color and more have also changed and as you will see on this article, these changes must be apprehended by every designer that wants to set his mark during 2011. No more clutter, it’s time to clean things up More good examples
ClickZ
The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines. It should be noted though, that its not about writing sensation headlines for short-term traffic gains, it’s about ensuring that, if you write a quality article, the headline works to sell it. 1. Headlines should be descriptive
How to Create Credible Infographics
Infographics have become an increasingly popular inclusion in the blog posts of many respected experts within the online promotional content industry in recent years. These great tools allow knowledgeable individuals to share their views on important subjects and relevant issues in an easy to understand format. Unfortunately, many web content creators don’t understand how to build an infographic that is not only well-designed, but also informative and credible. If you are ready to begin sharing informed content with your reader base, look no further than the following guidelines. In no time, you’ll be churning out infographics that will be both aesthetically-pleasing and choc full of intriguing perspectives.
The most important page on the web is the page you build yourself
The internet is an engine of connection. It has been from the start (email, chat, forums, blogs, social media...) One reason that so many of the most popular sites online are those that permit people to express and expose their ideas is that those are the pages we care most about.
5 Tactics For Improving Visibility Of B2B Content Marketing Initiatives
It should come as no surprise that for B2B marketers surveyed in Marketingsherpa’s 2012 B2B Marketing Benchmark Report, five of the top six B2B marketing priorities and challenges were related to lead generation process. More importantly, while brand awareness (the only priority outside of the lead generation process) was an important priority, its fourth place rank in importance narrowly beat out the challenge B2B marketers face developing lead nurturing initiatives. Effective content marketing can become a central component of lead generation initiatives. Content marketing goes beyond copy and represents all of the content assets that take an online user from casual visitor to prospective buyer.
Sticky Creation — Branding/All things Print/Digital Media/Imagery
Original Penguin/ Taxi Boys&Girls/ Branding Eyeski/ Branding, mobile apps and website
Split Testing - Visual Website Optimizer - Visual Website Optimizer
Using Visual Website Optimizer, they A/B test different versions of their website and landing pages to find out which one works best. Made for marketers, our tool is incredibly easy to use, and doesn't need IT resources. Easy A/B testing Visually create different versions of your website In less than 5 minutes, create tens of different versions of your headlines, images, buttons, forms, etc. Designing website or landing page variations for A/B or multivariate test is dead simple:
