Matt Leonard sur Twitter : "I find it odd that @Google includes @MySpace in the #KnowledgeGraph #social examples. No @instagram @Snapchat etc? Why You Should Steal Content. Content creation has become one of the major challenges for social media marketers and online publishers.
Bloggers face this obstacle every day. It is also a path of resistance to writing or even starting a blog. Dear Brand X, Your Loyalty Program Stinks – An Open Letter. How Yelp Handled a Pop Star's Social Media Attack on a Local Dry Cleaner - Businessweek. Facebook Video Ads Targeting Ramps Up after Major Agency Deal. Facebook video spots are getting new interactive components meant to drive more views for brands.
The announcement coincided neatly with the social network’s ad deal with Starcom MeidaVest Group last month, which committed the agency and its brands to hundreds of millions in spending over the next few years—a deal that had a large video-buying component and opened early looks at the latest Facebook products. Professionally Speaking: Why Anonymity in Social Media is a Necessity
Anonymity in social media.
10 social media tips for local news organisations. Credit: Thinkstock The role of social media in delivering news and engaging with readers has become more important than ever.
Homepage traffic is declining as increasingly readers find news via social networks – coming in through the 'side door' – and news organisations continue to experiment with ways to cater to this change in audience behaviour. For local news outlets, which tend to have smaller teams and fewer resources, responding to this digital turnaround may be more of a challenge. So we spoke to some experienced digital journalists about what has worked for them on a local level. 1.
There are important differences between Facebook and Twitter, both in what the platforms offer news organisations in terms of distribution but also – perhaps more importantly – in how readers use them. The Unbearable Sameness Of Social Networks. When Facebook rolled out cover photos in 2011, it was a big deal.
It was part of the Timeline redesign, the biggest shift in how people used Facebook in years. The large image at the top of your profile was an opportunity to show off something more than your headshot, giving friends (and also strangers) greater insight into your life. Then, Google got on board, and embraced massive cover photos on its Google+ social platform in 2013. Klou. Social Networks Still Haven't Unlocked Their Full Value To Marketers. How to Step Up Your Social Media Game For Your Business or Group. New startup FigTree aims to change the way we use social media. Users who are frustrated by the constraints that social media communication imposes might be searching for a new social media platform.
It aims to deliver a platform that will allow them the opportunity for self-identity, self-representation, self-promotion, and self-regulation online. If you think that this nirvana sounds too good to be true, well think again. Four brothers (Robert, Eric, Ralph and Stephen) Hilborn started to discuss the idea last Thanksgiving. They wanted to influence the changing world and the way that we communicate. The Hilborns came up with the idea of a "group communication system" that "could solve many of the pain points currently felt by bloggers, social media users, group chat users, and every person wishing to explore the online world through conversation".
From this idea, Perkasie, PA Tech start up FigTree Technology was created. Bleacherreport. Azanmi : @Raphaeleads "Lead by example" ... Azanmi : @jimrosenberg @UNICEF making ... Azanmi : 4 places to focus your #social ... Azanmi : Group 6 on rewards and ... Azanmi : Group 5 on business objectives ... Azanmi : @Azanmi: Group 3 on training ... Azanmi : Group 3 on training employees ... Instagram. Azanmi : Hoorah great #socialmedia ... Azanmi : How do you find great #brand ... Azanmi : @janrezab "ALL ads are better ...
10 Important Google URLs That Every Google User Should Know. Which websites and apps have background access to my Google account?
Digital Marketing Trends 2014 Infographic. 2013 was a crazy year for digital marketing.
Google made some big moves that have completely altered the way we do search engine optimization. In particular, the Hummingbird update, the privatization of keyword data for organic searches, the added significance of Authorship and the lack of a PageRank update since February all indicate a major shift in how we’ll be doing SEO in 2014 and beyond. Twitter Launches Card Analytics To Let Publishers Monitor Impressions, Clicks And More. In a move that could give brands and publishers more insight into what to tweet, today Twitter is rolling out Analytics For Twitter Cards.
The dashboard shows impressions, URL clicks, and app installs of a publisher’s tweets and mentions by other users, as well as easy ways to measure favorites, retweets, and follows. If Twitter can teach publishers how to create better content, the service as a whole will become more informative, engaging, and monetizable. Twitter has provided a basic analytics tool for all users since June, though many people don’t know it exists.
But Twitter card publishers and advertisers will gain access to the new in-depth analytics dashboard over the next few days, and developers can check out details on how it works on the documentation page. You can check out this video which explains its features in more depth than Twitter’s blog post: On the dashboard there are three tabs at the top for URL clicks, install attempts, and retweets. What are the three most important pieces of advice you can give to someone who is new to social media? Marketing-infographic. Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More. Google has confirmed a new Panda update at the same time that it’s announcing 40 search updates that happened in February (or are in progress right now).
It would be all but impossible to fully sum up the full slate of changes here, but there are a few that seem especially noteworthy and will no doubt produce a lot of speculation among search marketers. Here’s a look at the ones that stand out to me: Panda 3.3 Update. How Google's +1 Button Affects SEO. Since the days of Google Buzz, the +1 button has been a mystery to users and content producers alike. It's different from Facebook's "Like" button, in that it doesn't directly share content to a user's social stream. But the cultivation of a social graph has long been the goal of Google, and its connection to search was likely inevitable. Where Is The Love? An Interactive 3D Stream of Tweets.
Do you tweet to spread love and happiness, or to vent? One agency believes that love will conquer all on Twitter, and they created a real-time, interactive, 3D map of the world containing tweets that mention the words “love” or “hate” to prove it. To make the map, Imperial Leisure geo-tagged and color-coded tweets from around the world. The countries were prioritized by the volume of tweets coming from that location, which means that not all countries are included. When users click on a country, a tree appears. SocialTimes.com - Your Social Media Source. Login. Nike's new marketing mojo. How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era. By Scott Cendrowski, writer-reporter FORTUNE -- Few outsiders have visited the third floor of the Jerry Rice Building at Nike's headquarters. Even most Nike employees know little about just what the staffers working here, on the north side of the company's 192-acre campus in Beaverton, Ore., actually do.
A sign on the main entrance reads RESTRICTED AREA: WE HEAR YOU KNOCKING, WE CAN'T LET YOU IN, and it's only partly in jest. Inside, clusters of five or six employees huddle in side conference rooms where equations cover whiteboard walls. Once upon a time, the hush-hush plans and special-access security clearance would have been about some cutting-edge sneaker technology: the discovery of a new kind of foam-blown polyurethane, say, or some other breakthrough in cushioning science. Google+’s David Glazer To App Developers: ‘I Want Someone To Build a Deck of Cards’ Google+ is still virgin territory for games and other social applications. At the Inside Social Apps 2012 conference this week, Inside Network’s Justin Smith sat down with Google+ director of engineering David Glazer to talk about what developers can expect from the platform.
How Are the Airlines Using Google+? [Infographic] At a recent Socialize event in Toronto, a few panelists pointed out that people may be looking at Google+ the wrong way. While most are trying to categorize it as a social network, the speaker felt that Google+ couldn’t miss because it was just a way of strengthening social SEO, and as the years pass, it will become more and more vital for companies to use it to improve their SEO anyway, and eventually this will draw people to Google+ through Google search. I feel that this idea is spreading through businesses pretty fast, and seeing as how starting a basic Google+ business profile has almost zero risk and a very low cost, we’re seeing companies get into the space quick.
The latest? Airlines. In this infographic fromt eh folks over at simpliflying, we see that there are now 70 airlines with brand pages on G+ and most pages are making brand related posts on the network. Check the infographic below for more information. Glam Media launches social network for food lovers. Twitter SMS: Satellite Support Added. TNS Digital Life. Data Points: Social System. Social media has gone global. Facebook, the most widely used network, is now available in more than 70 languages, with three-fourths of its 800 million active users living outside the U.S. But usage varies widely by region, according to a report on global social media adoption by Forrester Research. U.S. adults have a longer history with online networking, but they tend to use it in passive ways, engaging in activities like creating social network profiles, listening to podcasts and reading others' content.
Those in emerging markets, meanwhile, are more likely to actively participate in it by posting status updates, contributing to blogs and uploading content they created. Pinterest Hits 10 Million Monthly Uniques Faster Than Any Standalone Site Ever. Gripevine.com Launches First Social Media Network for Consumer Complaint Resolution - PR Newswire. Consumer complaint resolution made easy. A Klout Score for Brands? Net Promoter Creator Adapts to Social Media. Net Promoter, a mainstay of marketing measurement, is being adapted to the social media age with a Klout-like rating system based on the ratio of pro and con opinions on Twitter and Facebook. Its new product called SparkScore was announced Thursday by Satmetrix, the company that created Net Promoter. Like Net Promoter, SparkScore will rate companies on a -100-to-100 scale. National Car Rental sues over National.com typo – a domain it doesn’t even own. High-performance Analog.
Hackers infiltrate domain name auction house. Domain auction house Netfleet advised clients of the security breach. Computer hackers have penetrated the database of Australia's biggest internet domain name auction house, possibly accessing client home addresses and encrypted credit card numbers. Netfleet yesterday told clients of the security breach and said it had reported the incident to the Australian Federal Police and CERT Australia - the National Computer Emergency Response Team in the Attorney-General's Department. Pinterest Becomes Top Traffic Driver for Retailers [INFOGRAPHIC]