How PR has shifted over three decades. Since 1977, I’ve seen the PR industry radically change.
I’ve witnessed peaks and valleys, but the five key changes that stand out to me over the last three decades are: The speed of news: Information circulation is 10 times faster or more than what it was when I started in the business. We depend on email and phone communication and don’t have time to rely on mail or FedEx, which has brought both good and bad to the field. We are a “now now now” culture, and are expected to react as such. We used to have a 24 hour news cycle, now it’s up to the minute. Journalists used to have time to sit and fact check their stories with multiple sources. The media landscape: You would be hard pressed to find too many people under 30 years old who read the print edition of a newspaper every morning. 2014 Public Relations (PR) Trends to Watch. I’m astonished at the number of people asking about the hot trends for 2014 already.
It’s not even Halloween yet! Bad enough that the Christmas decor is up in a bunch of places. That said, we’re here to serve, so here’s our shot at what looks good for 2014 in the world of PR and marketing. Let’s consult the crystal ball! 1. On the flip side of this trend, brand journalism and brand media will increase proportionally as journalists go in-house at forward-thinking brands. 2. Companies and brands that have silos between different departments, different agencies, different functions will face ever stiffer challenges from competitors who are smarter with their data and the insights they get from it. 3. For businesses, this means getting more creative and having tools that enable greater creativity in what you can produce, from physical promotional items to augmented reality that’s more broadly accessible. 2014 will be the year of brand journalism. The winds of change are blowing strongly enough that almost anyone should have felt by now: 2014 will be the year of brand journalism.
Let’s consider a few tidbits. First, prominent journalists are jumping ship: Understandable, given the turmoil in the traditional media: And the concept itself is gaining traction: As part of the bigger picture of content marketing, which has endured a small amount of decline in favorability and sentiment over the past year: January 2013 October 2013 This is what leads me to conclude that 2014 will be the year of brand journalism. Brands are also realizing that they must capture their audiences’ attention, that they must take responsibility for the creation and maintenance of those audiences. The tools, technologies, and methods for brands to become publishers and media in their own right are getting better by the day.
So how should you approach your 2014 media strategy? How social media has changed PR and journalism. Marketing Automation: Vocus Marketing Software. Coca-Cola digital chief: 'Kill the press release' Editor's note: This story is taken from Ragan's new distance-learning portal RaganTraining.com.
The site contains more than 200 hours of case studies, video presentations, and interactive courses. For membership information,please click here. Perhaps you caught the story in Mashable, The Daily Mail, Adweek, or The Huffington Post. Coca-Cola's Singapore team designed a novel double can that splits into two, so customers can share the fizzy beverage with a friend. Fantastic PR. In a session titled "Brand journalism at Coca-Cola: Content, data, and cutting through noise," Brown tells how Coca-Cola uses its ambitious brand journalism project, Coca-Cola Journey, to tell its own story. Here are a few lessons Coke learned in the first year of Journey: 1. Journey was an old print publication at Coke, and the chief executive challenged Brown's team to bring it into the modern era.
So, why herd all that traffic into a new site? 2. "I'm on a mission," Brown says. 3. 4. 5. 6. 7. @r_working (Image via) Millennials Predict the Top 10 PR Trends for 2014. Posted on December 16, 2013 by Peter Morscheck.
“If you see millennials grabbing onto an idea and doing what you like to see, blow the horn, cue the band, and shine a spotlight on it.” Jack Welch, former Chairman, GE [1] In December the National Press Club hosted this year’s annual PR News PR People Awards luncheon. The event honored individuals across a range of media and public relations specialties, including H+K Strategies Global Executive Chairman and CEO Jack Martin, who was inducted into the PR News Hall of Fame. Alongside the industry leaders recognized for a lifetime of talent, PR News honored 60 young professionals as among the nation’s best emerging talent — aged 30 or younger. Among the many answers, 10 emerged as recurring themes. Storytelling - Storytelling lends emotional resonance to your client’s cause, and the public responds best when you personalize the story, breathing life into it beyond mere facts or statistics.