Youtube. Big Data : 5 exemples de son utilisation marketing. Connu et pourtant ignoré, le Big Data est un peu le sous-marin du Web, très puissant, il offre une véritable force de frappe aux marques qui le mettent en oeuvre, et pourtant il reste plutôt caché, à tel point qu’on oublie à quel point il est décisif… Sujet on ne peut plus tendance, il reste néanmoins fantomatique lorsqu’il est question de connaître ses débouchés tellement ces derniers sont nombreux.
Savoir que le Big Data c’est : “Beaucoup de données”, citation qui, il faut l’avouer, ne nous aide pas beaucoup dans la recherche pratique de ce qu’est ce phénomène dont tout le monde parle. D’où l’idée d’aborder 5 exemples d’utilisation du Big Data en marketing, tant ce secteur a intérêt à s’y intéresser et le fait depuis quelques années déjà. Pour revenir sur les métaphores un peu vides de sens : le Big Data, c’est un peu l’effet Canada Dry du Cloud.
D’abord, parce qu’en définition, le Big Data n’est possible que grâce au Cloud. 1. 2. 3. 4. 5. Le résultat ? Crédit photo : shutterstock. Why the Internet of Things Narrative Has to Change. Wojtek Borowicz is a community evangelist at Estimote, freelance writer and strong believer in the Internet of Things Internet of Things is the current hip phrase of technology evangelists, geeks and all kinds of clairvoyants.
If, according to tech blogs and websites, 2013 was the year of big data, then 2014 certainly is the year of Internet of Things. New projects, big funding rounds, the general hype and excitement are everywhere. And yet, we don’t really get the whole thing right. The general media seem more concerned with new smart thermostats design than how the concept of IoT is changing our lives. It’s not about things The problem with Internet of Things is that everyone seems concerned only about the Things, maybe because the name, which kind of implies that. Just as the mainstream inception of electricity wasn’t about the light bulb, toaster or radio, the next step in the evolution of technology isn’t about Lockitron or Wink.
This can be cool. Access is key. Big Data - The 5 Vs Everyone Must Know. Big Data : Big Promesses ? Le Big Data… Il a été sur toutes les lèvres en 2013… et ce que ce soit au sein des services développement ou des services marketing.
Réalité ou utopie d’une relation client améliorée ? Les données sont-elles toutes bonnes à prendre ? Le Big Data permet-il réellement de générer des stratégies marketing ROIstes ? 1/ Big Data : Le paradoxe de la donnée Alors oui, vous avez tous entendu le même refrain à plusieurs reprises. Vous vous voyez déjà présenter à votre N+1 le ROI important généré par vos campagnes marketing… Seulement voilà… Bien souvent vous faites face à un retour à la réalité assez brutal. Unlocking the Potential for Big Data in 2014. Martina King is the CEO of Featurespace where she is responsible for the strategic direction and corporate vision at the company.
A popular internet meme goes something like this: ‘It’s 2013: where’s my flying car?’ The question, asked on t-shirts and coffee mugs around the world, debated on technology forums, or bantered around with friends at a café, is essentially one that asks: Where exactly are the benefits of this ‘better future’ we all signed up for? The answer is simple: the benefits are in the data. The age of data Flying cars notwithstanding, 2013 was the year that data and its potential became widely acknowledged. There’s a bit of irony here: the term itself is Latin for ‘gift,’ but increasingly more people are beginning to question where, how, and to whom they want to give their data.
Changing our lives Using data to change our lives isn’t some unrealistic dream for the future—in fact, in some ways the idea has been around for quite a while. A new view of the future. Personalize Your Content : KXEN, Inc. Personalize Your Content Some of the largest e-Businesses in the world (e-Commerce, online auctions, media, social gaming, etc.) are using InfiniteInsight® Recommendation to achieve unprecedented levels of personalization.
Many of today’s websites lack recommendation capabilities, relying on “bestseller” rules and simplistic approaches to personalize content like product recommendations. Many websites simply make the same offer to each visitor, no matter what the profile. Other sites lack recommendation capabilities altogether. InfiniteInsight® Recommendation is built to provide personalized recommendations to each unique visitor. In fact, KXEN just placed 7th worldwide in Kaggle’s Million Song Dataset Challenge, a competition to predict which songs a user will listen to next.
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