Startups Marketing

Ramen: Understand Your Customers and Build Better Products. The Solution You Craft the Message Suggest a message for your customers to share on their social networks.

Ask Customers to Join With a simple in-app pop-up, your customers can customize the message and give access to their accounts. Reach a Larger Audience When published, your message is posted to all of your customers' social accounts at the same time. The Solution You Craft the Message Suggest a message for your customers to share on their social networks. Ask Customers to Join. Amplify: Turn your SaaS customers into social ambassadors. Happy Startup Summercamp 2015. Achieve Product-Market Fit with our Brand-New Value Proposition Designer Canvas.

I’m a big fan of the Lean Startup movement and love the underlying principle of testing, learning, and pivoting by experimenting with the most basic product prototypes imaginable - so-called Minimal Viable Products (MVP) – during the search for product-market fit.

It helps companies avoid building stuff that customers don’t want. Yet, there is no underlying conceptual tool that accompanies this process. There is no practical tool that helps business people map, think through, discuss, test, and pivot their company’s value proposition in relationship to their customers’ needs.

So I came up with the Value Proposition Designer Canvas together with Yves Pigneur and Alan Smith. The Value Proposition Designer Canvas is like a plug-in tool to the Business Model Canvas. The Canvas with its 9 building blocks focuses on the big picture. Prototyping Tools and Process — Greylock Perspectives. We hosted our latest Greylock Design Community event at Medium where leading designers across the Valley came to learn from each other and have a discussion about the various design tools and processes teams use.

The design industry is undergoing a huge transformation — we are seeing more prototyping tools than ever before. This increase in the number and breadth of various prototyping tools is fueled by three factors: 1) the rise in mobile apps; 2) the rise of the importance of design; and 3) users expectations for well designed and intuitive applications.

5 ways not to pitch your product. I love how people are pitching me their product.

But please, actually pitch YOUR PRODUCT!! 111 Ever since I discovered Product Hunt and began to actively hunt for cool new stuff, people have been pitching me their products. RefreshBox. Website Speed and Performance Optimization. Website Review - SEO Tool. SearchTempest: Search all of Craigslist nationwide & more. How Eventbrite Onboards New Users. 6 Tips for Designing Happiness. For decades, companies have taken for granted the notion that focusing relentlessly on improving customer interactions will lead to greater loyalty from the people who buy their products and services.

The relevant metrics usually pertain to familiar questions: How well am I delivering in-the-moment? How are customers experiencing my brand across a range of touch points—call centers, websites, social media, mobile apps, in-store? What will make customers deliriously happy when they’re directly engaged with my brand? But singular focus on the in-the-moment interaction a customer has with a brand means companies are missing moments when engagement might be more exciting and compelling for consumers: before and after the interaction.

Effective communication

The Aardvark Theory of Product: Fake It Till You Make It. Aardvark, by some measures — accumulating many active users or making lots of money, for example — did not succeed.

But hey, it did get acquired by Google for a cool $50 million, so it’s worth hearing a little more about how the social search startup succeeded on that front. The real secret, according to Aardvark co-founders Max Ventilla and Damon Horowitz, who were speaking at the Startup Lessons Learned conference in San Francisco on Friday, was acute awareness of how close they were to failure. 15 Insanely Actionable Storytelling Tips For Your Next Business Presentation. 10 Rules Successful Startups Should Follow. Editor’s note: Carol Broadbent and Tom Hogan are the founders and principals of Crowded Ocean, a Silicon Valley marketing agency that has launched over 35 startups, with 10 of those companies being either acquired or going public.

Having launched over 35 startups in our decade of operation, we’ve been fortunate to be involved with our share of ‘unicorns’ (Palo Alto Networks, Nimble Storage) and really nice white stallions (Sumo Logic, Trifacta and Snowflake Computing). Given the wide range of companies we’ve worked with — and their equally wide range of success/failure — we’re often asked to sum up the characteristics of a successful startup. So here goes. 1. 5 Psychology Principles Every Visual Marketer Should Know. Photo by Augustus Butera Let’s face it.

Lifestyle photography can be cheesy, bland, or completely lackluster. The 6 Skills Marketing Managers Need to Become CMO [Infographic] Today’s marketing leadership appears quite a bit different than it might have a decade ago.

Marketers today are required to be more agile, analytical, and customer focused than ever before. According to recent study by Heidrick & Struggles, CMO candidates hired in the past 18 months are far more likely to: Have direct experience managing digital media projectsPossess analytical experienceUnderstand CRM; customer loyalty, or retention strategiesHold an MBA. #Startup. The Tyler Durden Philosophy of Product Design. My all-time favorite movie is Fight Club, and one of its most memorable lines (among many) is: “You’re not a beautiful, unique snowflake.

You’re the same decaying organic matter as everything else.” Oof, total downer, right? Perhaps, but I take an alternative meaning from it: if we’re all the same, then our problems aren’t unique either. By solving our own most difficult problems, we’re potentially creating immense value for everyone else in need of the same solution. Goals vs. Systems. Posted November 18th, 2013 @ 9:11am in #General Nonsense In my new book, How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life, I talk about using systems instead of goals. 1,000,000. Startup Stash - Curated resources and tools for startups.

Six years at SoundCloud, Five Lessons Learned. A few weeks ago I opened Twitter and just started writing. It was an avalanche of thoughts, insights, and learnings I’ve gathered over six years at SoundCloud, helping a startup become the world’s largest audio and music platform on the web. As a college dropout, lead singer in a hardcore band, A&R-turned tour manager, marketer, and failed founder, joining SoundCloud six years ago is up there in the highlights of my life. I’ve learned so much. A Product Manager’s Musings. A Product Manager’s Musings A Product Manager is a strange occupation in Silicon Valley. You’re the mini CEO. But not really. Six years at SoundCloud, Five Lessons Learned. The Only 10 Slides Needed When Pitching Your Business (Infographic) Once you’ve come up with a business idea that you believe in, the next step is getting investors to believe in it, too.

You need to pitch your idea in a way that’s interesting and informative -- and quick. Renowned entrepreneur Guy Kawasaki should know a thing or two about what it takes to successfully pitch investors. Reading for Entrepreneurs. +300 Awesome Free Things for Entrepreneurs and Startups — Entrepreneurship, Startups & Life Hacking. A frequently-updated compendium of web app first-run experiences. Startup Stash - Curated resources and tools for startups.