Welcome! Signature Drinks and The Specialty Coffee Experience. By Colin Whitcomb For those who build and run specialty coffee shops, the big question is: How do we want people to experience coffee?
It’s a loaded question, as answering it requires probing even further: How do we want people to drink coffee? How do they interact with coffee? Should they be drinking black coffee and espresso neat? Or is enjoyment of coffee in any form all that matters? There is no one answer to these questions. To read the rest of this article, subscribe to The Chronicle or become a member today! Fostering an Authentic Experience: The True Value of Specialty. By Lily Kubota, Content & Communications Manager, Specialty Coffee Association of America.
Coffee Franchise Alternative. Get the inside scoop about everything you need to know to be successful in specialty coffee.
As a bonus, you’ll also receive free samples of our award-winning specialty coffee and tea. Receive FREE SHIPPING with your purchase of the book. Double-Bonus: When you buy the book, we provide a free, no-obligation consultation because we’re passionate about helping entrepreneurs fulfill their dreams. Specialty coffee shops take off in region. It sounds like an MBA’s dream, getting backing from a venture capital firm to open a new business in Cambridge’s tech-savvy Kendall Square.
That’s what Lucy R. Valena did during the fall. But Valena, 25, didn’t attract outside money with the promise of a game-changing phone app or software program — she did it with coffee. At her three-month-old Voltage Coffee & Art, each cup is brewed individually from coffee beans roasted in Massachusetts. “I’m focused on the beauty of the process, it’s artisanal. Voltage is one of a dozen independent cafes to open in the Boston area over the past two years, including a handful that just began doing business in the last few months. “This is not the place to grab coffee to get your fix.
Such boutique cafes — which are thriving on the West Coast, New York City, and now Boston — put the focus on the coffee farmer, roaster, and barista. “The timing is right, based on the huge successes of other cafes in Boston,’’ Howell said. These cafes “have become more neighborhood. Specialty Coffee Association of America. Nespresso elevates coffee experience with Riedel-designed glasses. Five Customer Experience Lessons Coffee Taught Me. When I was 12, my dad taught me to drive in a 1979 VW Rabbit Diesel with a 4-speed manual transmission.
We were on a dirt road back near a so-called “holler” in West Virginia. After he explained to me the various levers, velocitators, and decelerators in a car of that pedigree, he told me what was actually important about driving: “Drive for your passenger’s comfort. " It didn’t mean much to me at that moment—as our focus may have been on survival first, passenger comfort second—but, over the years, my father’s advice has seeped into almost every aspect of my professional life.
It turned up when I was working as a mechanic at an Audi dealer right after high school, where I realized that I loved the idea that someone brings you something broken and you fix it and give it back. The next step was, naturally, a job as a bike messenger (we’ll get to coffee in a minute, I promise). My first order of business was to learn about coffee. 1. 2. 3. 4. This was an amazing revelation at Handsome. 5. Nespresso-Case-Studyp.pdf. Creating the Coffee Shop Brand Experience: a Designer’s View. By John Barnett and Anna Burles, JB | AB Design Designing a coffee shop isn’t just about getting the right look.
Or serving the best coffee. It’s about creating an experience which not only shouts about the amazingness of your coffee, and how that makes people feel good, but also an experience which gives a double-shot boost to your brand. We design coffee shops in different parts of the world for clients who roast and grind and brew really great coffee. We’re also serious coffee drinkers, which—handily—makes us a target consumer for the brands we work for. It’s a crowded marketplace for sure, with an ever-growing breed of artisan coffee brands opening up shop in our towns and cities. Through our work in the coffee industry, we sometimes find clients feeling perplexed about how to approach the design of their environments in terms of identifying the most important elements to get right. Here are our top 6 tips for creating an exciting environment that does the things you want it to: 1.
Creating the Coffee Shop Brand Experience: a Designer’s View. Sta Experience - The Journey from Bean to Cup - Costa Coffee. The fine art of a perfect cup of coffee. The Irukaya coffee shop has a rigid code of conduct and you only get one shot.
I blew mine just by dialing the number. Owner Hiroshi Kiyota keeps a blog on which he describes the kinds of people that will never set foot inside his reservation-only shop. I’d read the website and studied the rules: no photos, even of the facade; no groups larger than two; order at least one drink per hour; no talking to Kiyota while he’s making coffee; no smoking; no mobile phones. I could go on. The website does. But I’d forgotten one: Don’t call outside business hours. “Please hang up and read the rules more carefully,” said Kiyota, but his tone suggested I needn’t bother. Take two. About 15 minutes later, my phone rang. I grabbed a friend and went straight there. Mission: possible Kiyota isn't quite the tyrant his website implies. From the outside, you’d never guess it was a coffee shop.
I learned later that the look was modeled on Scotland’s Glen Elgin whisky distillery. It took courage to open the door. Creating the Coffee Shop Brand Experience: a Designer’s View.