Multiscreen-Nutzung: TV und Internet dominieren. Nielsen: Live TV watching on the decline, while mobile TV and DVR watching increases. Sep 17 Written by: 9/17/2012 7:02 AM Nielsen just released its latest Cross-Platform Report for the first quarter in the U.S., and the numbers rolling in are not quite surprising but certainly show a shift in how consumers are getting their content.
Social TV: Social Marketing Practices That Translate Beyond Television. For us marketers engaging in a dialogue with your key audience and cultivating that ongoing relationship is crucial to maintaining brand awareness and loyalty.
Social TV is no exception. In the largely uncharted waters of social media, Social TV is an arena marketers can no longer afford to ignore. People are using this space at a rapidly growing rate, and certain television networks, like Discovery Communications LLC and USA Networks, are reaping the benefits. Young People Are Watching, but Less Often on TV. Young People Are Watching, but Less Often on TV. Every Platform Tells a Story: Transmedia has the power to make any topic more vivid and personal. By Peter Gutierrez When Andy Plemmons, a progressive media specialist at David C.
Barrow Elementary in Athens, GA, was asked to help create a set of interdisciplinary lessons for fifth graders to learn about September 11, 2001, he naturally took a transmedia approach. If You’re Expecting The TV Industry To Just ‘Collapse’, Keep Dreaming. The Internet has already changed the television industry significantly, and will continue to do so.
But the idea that the web will cause the TV business to “collapse” is fantasy. Henry Blodget has just written a wildly popular post called “Don’t Mean To Be Alarmist, But The TV Business May Be Starting To Collapse.” Henry’s post argues that changing TV viewer behavior, catalyzed by things like the Internet, Netflix, Hulu, iPad, etc., could cause the TV industry to rapidly collapse, the way the newspaper industry did. Six pros and cons of interactive documentaries. Traditional documentaries are morphing into interactive experiences with the help of new technology and support from big names in the film industry.
The National Film Board of Canada is earmarking about 25 percent of its production funds for these interactive documentaries, producer Gerry Flahive said during a panel titled “Documentary Film and New Technologies” held at Massachusetts Institute of Technology. IJNet viewed the webcast for these takeaways. Advantages: Interactive documentaries engage audiences without losing a filmmakers' creative vision. Flahive said the move toward interactivity comes from a creative place, not from an imperative to cut costs.
Essay zum Deutschen Fernsehen: Stirbt das Land vor Langeweile? Infographic: 50% of TV isn’t watched on TV. February 13, 2012 The TV ecosystem is changing fast: this snazzy pre-MIPCube infographic aims to help make more sense of the industry's present & future...
By James Martin TV has come a long way in the past 80 years: and the rate of evolution has accelerated so quickly since the 1990s, that even the term “watching TV” has become almost irrelevant: 284 million people, or nearly 50% of US viewers, don’t watch TV on the television, but on the internet, via timeshifting, or on their mobile phones. Multiplatform Super Bowl breaks Twitter, broadcast records. Michelle Clancy | 07-02-2012 This year's Super Bowl became the most-watched television event in history, with an average audience of 111.3 million gathered to watch the New York Giants' 21-17 victory over the New England Patriots.
NBC's ratings for the game, according to Nielsen, beat last year's Green Bay-Pittsburgh contest by the size of a small city: 300,000 more viewers. The future of TV content delivery is the Internet. Why Social TV Needs Measurability. The TV industry is awash with seminars, workshops and white papers claiming ‘social TV’ as the next frontier.
But amid all of the excitement, reliable benchmarking to measure success seems to be notably lacking. What happens, for example, if the Twitter ‘engagement’ during a show results in a flood of negative comments about how much everyone hates an American Idol contestant or a drama’s lead character? Will that translate into more viewers, or will that negativity contribute to an audience decline by the 3rd episode? Current measures focus only on volumes, but an important point that’s often overlooked is that the number of viewers participating in social TV behaviour is still proportionally small. For example, the American season premiere of HBO’s Game of Thrones crashed TV check-in service GetGlue with 90,000 check-ins.
Who are the Influencers? One of the key elements of smart social TV strategy must be identifying whose opinion actually matters. How can Twitter make a Web series interactive? Twitter is transforming itself into a media company.
It is now in talks with Hollywood producers, TV network executives and major brand advertisers about launching several original Web series via the social network. The commercial target for the series is to create new ad inventory, for both Promoted Tweet advertisements and product integration. The shows could be hosted on dedicated Twitter Pages or integrated into expanded tweets that users can click on to open up a video player. Not surprisingly, the first series is likely to be a reality format along the lines of MTV’s The Hills. Crucially, all the Twitter Web series will aim to engage Twitter users by enabling them to participate and to influence the action. Netflix Hits 1 million Users in the UK and Ireland.
Video streaming service Netflix announced this morning that it has reached 1 million users in the UK and Ireland in seven months, noting that European signups were faster there than in any other region worldwide.
The media company is quick to point out that it reached the milestone four times quicker than Twitter took to amass 1 million users and growing twice as fast as Facebook. Given that both of the social networking sites are approaching a decade in operation, it’s a little difficult to get excited by its comparison. That said, the announcement comes just hours after Netflix CEO Reed Hastings shared that he would fight tooth and nail to end Sky’s dominance over premium movie rights, vowing to be “aggressive” when bidding for films from Hollywood’s six biggest studios. Youtube plant Pay-TV-Kanäle. Social-TV-Programm zum Mitbestimmen: Schweizer Sender joiz kommt nach Deutschland.
TV Trends Web Review: 40% of UK primetime Twitter traffic is about TV. January 21, 2013 Our latest digest of the past weeks' hottest news stories, as curated via our scoop.it web magazines By James Martin Photo: Is The Book of Mormon, Stone & Parker’s Broadway musical, about to become a feature film? See below… Beyond all the talk and hype around social TV, Twitter decided to set the record straight with its own, in-depth study of how exactly British people use the service when watching TV. Yet more suprising was the news that South Park creators Trey Stone and Matt Parker have created their own studio, as THR reported.
Meanwhile, major studio Universal rolled on regardless: Universal Pictures renewed its domestic output deal with HBO, keeping is films supplied to the premium cable service for several more years; and Amazon’s LoveFilm got one up on Netflix by securing NBCUniversal’s TV shows, including The Office, 30 Rock and Community, on the streaming and rental service. 10 Trends for Social TV in 2013 - exclusive The Wit white paperMIPBlog. February 26, 2013 What are the 10 hottest social TV trends right now? Which shows & genres will impact 2013? Look no further... By James Martin. Ein Drittel des Bewegtbildes läuft heute digital: Guckt das klassische Fernse... Im Social Web haben deutsche Serien Nachholbedarf. Netflix CEO Says Amazon Losing $1 Billion/Year on Streaming Video - Peter Kafka - Media. Reed Hastings says that, one day, Amazon will provide real competition for Netflix. Will Netflix, YouTube, Hulu Content Create a 'Second Revolution' in Television?
Big Web Series Emerge Around Big Stars. The glut of big-name original Web programming announced at the “digital newfront” presentations is solidifying around some key shows—one of which wasn’t even at the presentations. Warner Brothers has “low seven figures” invested in its very popular series H+, a J.J. Abrams-ish sci-fi serial on YouTube and produced by X-Men and The Usual Suspects director Bryan Singer. “We weren’t ready,” sighed Lance Sloane, head of digital development for Warner. “We really wanted to be a part of that, but we just had to sit there and bite our tongues.” Sloane’s series with Singer is just one of the big-name shows entering the digital world: Yahoo has Electric City, with Tom Hanks producing and starring, as well as Anthony Zuiker’s upcoming Cybergeddon.
The obvious has become clear in hindsight: Consumers really like production value. Wie das Ausland und Online-Spiele das Geschäft bei ProSiebenSat.1 ankurbeln. Media for Equity: Wo sich ProSiebenSat.1 noch einkaufen will. Twitter TV - coming to a screen near you soon. Twitter looks to be making a fascinating move into become a fully fledged media player, producing original content, according to an Ad Week article. It says that the San Francisco-based company, along with multiple Hollywood producers and network executives are in serious talks about the possibility of launching several original video series via Twitter. Internet-Plattform MyVideo : Jünger, wilder und auf Wunsch im Original - Medien. ProSiebenSat.1 plant mehr TV-Premieren im Internet.
UH OH: New Nielsen Data Says People Are Turning Away From TV. Don't Mean To Be Alarmist, But The TV Business May Be Starting To Collapse. Fresh Numbers from Nielsen - How Second Screens Are Transforming TV Viewing in USA [2187] Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. Is This the End of Television As We Know It? The Future of Television- Annenberg Innovation Lab Summit from Annenberg Innovation Lab on Vimeo .