Forget Click-Through Rate: 10 Metrics To Track For Display Advertising. "Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
Today’s column is written by Sean Callahan, marketing director at Bizo and editor at Digital Marketing Remix. Digital ad spending continues to climb, with US budgets expected to reach $42.5 billion this year and grow to $60.4 billion in 2017, according to eMarketer. Despite this growth, marketers still struggle to prove their digital efforts are working. Digital advertising has been and continues to be one of the most difficult ad mediums to measure. Advertisers often feel unsure about what metrics point to success. There’s a problem with this approach. With the B2B sales cycle getting longer, it’s imperative that marketers measure programs based on what they want to achieve at each stage of the funnel. Using CTR to measure display ad performance may make sense for the bottom of the funnel, but it doesn’t work for the top or middle of the funnel.
How to Sell More Online Advertising Effectively. Digital Media Sales Certification: Stay Competitive in the Advertising Job Market. IAB Digital Media Sales Certification Resources DMSC Study Guide DMSCCandidateHandbook DMSC Exam Blueprint DMSC Practice Exam NEW!
Updated April 2014 (login required; only available to approved applicants) NYC Study Session: Digital Medias Sales Certification Digital Media Training For those who wish a more structured “classroom” approach to training the following digital media training resources are also available: The Laredo Group The Laredo Group has trained over 50,000 media sales professionals for over 15 years. Participants can choose between Essential* or Advanced Sales Training* bundles in webinar format or Intelligent Selling of Interactive Advertising*, Levels I, II, or III for the public or in-house customized seminar classes. *Course counts toward DMSC eligibility requirements for Options 2 and 3. The Center for Sales Strategy. The Sale After The Sale: The New Reality Of Selling Display Ads. In my current role leading the sales organization at Simpli.fi, I have the pleasure of interacting with all levels of media buyers representing local and national brands, advertising agencies, trading desks, publishers, ad networks and resellers.
Predictably, the contacts making media-buying decisions within these companies span a broad range of age and experience levels. While no universal statement is true for every individual, I can confirm that those that buy online media today are genuinely confused. They are under a sales and marketing assault by vendor representatives that are often confused themselves. And why wouldn’t they be? For instance, among programmatic solutions today, vendor representatives are presenting solutions that often access common inventory sources and common data sources, while leveraging features with common names such as “look-a-likes,” “algorithms” and “transparency.”
Media Buying Made Easy Step-By-Step. Media buying, sounds complicated doesn't it?
Are you ready to learn how to conduct media buying by completing five steps? Stop Selling Ads and Do Something Useful - Joe McCambley. Banner ads didn’t always suck.
I should know. I helped create the first one. My children tell me that’s like inventing smallpox. It was October 1994, a fantastically idealistic time on the Internet. Many pioneers of digital advertising believed it possible to create advertising so useful it’s a service. That first banner that Modem Media, the fledgling digital agency where I worked, built for AT&T, was helpful, and it was useful. Not only did people love the experience, they loved it enough to share it with friends. For a few wonderful years, while big agencies slept with their backs to the Web, we did incredible work for major brands — not ads, but content experiences that delivered utility.
By 1998, though, spending on Internet advertising had grown to the point where the established agencies woke up. But this is a very interesting time. Storm #1. Key Findings from U.S. Digital Marketing Spending Survey, 2013. Marketing leaders have secured bigger budgets to define markets and attract, acquire and retain customers.
Yet, increased funding is a double-edged sword. It brings new opportunities but puts more pressure on marketers to deliver and prove a return on the investments. Use our seven key findings to benchmark your marketing budgets and review our recommendations to enhance your digital marketing efforts. (See Note 1 for the definition of digital marketing.) Finding No. 1: 10.4% of 2012 Revenue Was Spent on Marketing, and Budgets Will Increase 6% in 2013. How To Build an Email Marketing Machine.
Imagine this… Each day you wake up, type up an email, press SEND and watch the sales roll in.
Could there be anything more satisfying than that? Actually… yes. It’s much more satisfying (and lucrative) to… … set up a SERIES of emails ONCE and watch sales roll in EVERY DAY on AUTOPILOT. We’ll send over a million emails in over a dozen markets… today. I know a thing or two about getting ROI from email marketing and I’m going to share my system with you now.