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customer journey Marketing channels (such as email, display ads, paid search ads, social, and direct visits to your website) influence the customer at different points in the path to purchase. Awareness Consideration Intent Decision ASSISTING channels build awareness, consideration, and intent earlier in the customer journey or “purchase funnel.”
Which Stats Matter: A Definitive Guide to Social Media Metrics Among the many superpowers I wish I had, one that would be quite useful is the ability to understand social media metrics. I know enough to get by, and I love learning the new techniques to get more from these numbers—and to make sure I’m seeking the right numbers in the first place. In an effort to understand the little bits I can, I’ve done some research into all the many different social media stats you might track and which ones are worthwhile. Wouldn’t you know it, social media stats aren’t just as simple as looking at the right numbers! There’s a difference between knowing what the stats mean and knowing which stats are meaningful.
Marcela Uliano da Silva's Crusade Against the Golden Mussel Save the Earth by killing it? Sure, but only a little part of it. So goes the philosophy of young superstar Brazilian biologist Marcela Uliano da Silva, who wants to eradicate a foreign species encroaching on the Amazon River’s shores: the golden mussel. It’s controversial. 8 Social Media Metrics You Should Be Measuring Do you think social media measurement is only about return on investment (ROI)? Are you struggling to find measurements that are meaningful to your organization? Do you feel like you’re searching for a needle in a haystack of metrics? Here are 8 useful metrics that you may not be measuring, but should be.
The Life of a Social Media Manager: How to Spend Time on Social Media You spend part—maybe all—of your day on social media, hopping from network to network, checking analytics, planning ahead, and performing the sundry tasks of a social media manager job. Would it help to know that you’re not alone with keeping such a varied schedule? That your time on social media is shared by others? I was curious for myself whether my social media marketing manager workload and workflow were similar to someone else’s. Do we perform the same tasks?
99 Essential Twitter Tools And Applications - Smashing Magazine 99 Essential Twitter Tools And Applications Advertisement If you haven’t heard of Twitter1 by now, you must be living under a rock! It is everywhere, and everyone is using it. Get Colors from Image With the magic of HTML5 you can get colors from any image with this simple online tool. To use this new color tool it's recomended that you upgrade your web browser to the latest version.(For the full HTML5 support). Step 1: Select image from your computer and click "Show image" button. Scaled version of the image will show up. Step 2: Click anywhere on the image to choose an area. 9x9 pixels will be magnified in a small box.
The 10 Best Agencies in New York City "I wanna wake up in a city, That doesn't sleep, And find I'm king of the hill, Top of the heap..."It's not likely that anyone would question Sinatra's words, much less if we're talking about design, advertising or web development. Yes, New York is the top, a fantastic place of inspiration, talent and full of opportunities.Today we present to you the best agencies in the city that never sleeps, a selection made by Joshua Long, a talented visual designer who's currently working at R/GA and is a memeber of our Jury. He sat down with us and told us about the 10 agencies he considered to be the best in NYC. FI - Fantasy InteractiveFi has earned its highly respected reputation as a full service agency by creating beautiful digital experiences for clients such as Google, Porsche, Microsoft, USA Today, Nickelodeon and Wacom. Blue Fountain MediaBlue Fountain Media is a digital agency in NYC founded on the premise that client results come first.
Behind the scenes: A/B testing part 3: Finalé by Jamie of Basecamp I was an A/B test skeptic. Maybe we don’t want to be second-guessed. Maybe we don’t want to cater to the lowest common denominator. New Media, Marketing, Advertising & Interactive News & Jobs You know you’re working in UX when … I’m sure you’ve heard the expression 'Never work with children or animals' right? Well, after you’ve read this lot, I reckon you’ll want to add participants, facilitators and even clients to this list.
Customize Your PayPal Screen - Life in the Grid PayPal has pretty much been the standard when it comes to doing any type of e-commerce transaction in a quick and easy format. Simply sign up for an account, set up your bank information, grab a button to put on your site and you’re in business. However, to customize your PayPal screen is not exactly straightforward. I had to do this process the other day for this site, and I was so frustrated with how much time I spent looking around for the settings, that I decided to write this article to help you get it done quicker. In this quick article we’ll run through how to set up your own custom PayPal logo to give your PayPal transaction screen a more customized look and feel.
We Are Social’s Monday Mashup #112 Capturing social value with new Google Analytics toolsSocial media is deeply woven into people’s purchase decision journeys, but it’s not been easy to measure this, even when solely looking at people’s online behaviour. Google have now made this easier with its a new set of social tools built into Google Analytics, allowing you to see how traffic coming from social sites leads to ‘goals’ on your site (for example ecommerce purchases, test drive requests), both immediately and in future visits. Social has double the value than previously thoughtIn line with Google’s new kit, a new study from Adobe says that social media drives twice as many sales as it’s normally credited with.