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Matt Cutts: Gadgets, Google, and SEO Cindy Cutts, my wife and best friend, passed away earlier this week. While I was traveling for work recently, Cindy went to visit her family in Omaha, Nebraska. On Sunday, while enjoying time with family, Cindy started having trouble breathing. Her family quickly called 911 and paramedics took Cindy to the hospital, but Cindy lost and never regained consciousness. She passed away on Monday.
Multilingual and multinational site annotations in Sitemaps Webmaster level: All In December 2011 we announced annotations for sites that target users in many languages and, optionally, countries. These annotations define a cluster of equivalent pages that target users around the world, and were implemented using rel-alternate-hreflang link elements in the HTML of each page in the cluster. Based on webmaster feedback and other considerations, today we’re adding support for specifying the rel-alternate-hreflang annotations in Sitemaps. Using Sitemaps instead of HTML link elements offers many advantages including smaller page size and easier deployment for some websites. To see how this works, let's take a simple example: We wish to specify that for the URL targeting English language users, the equivalent URL targeting German language speakers Up till now, the only way to add such annotation is to use a link element, either as an HTTP header or as HTML elements on both URLs like this:
14 Google Tools You Didn't Know Existed Now that you've written your eulogies for Google Reader, it's a good time to remember that Google has an abundance of other resources that may not be as popular but still deserve a spotlight. We rounded up some lesser-known Google tools and applications that could help you cope with the loss of Reader and rekindle your love for Google. From fun tools like Google Ngram Viewer to useful resources like Full Value of Mobile Calculator, you'll find an array of tools for developers to small business owners to the average consumer. Take a look at the gallery and let us know what your favorite Google tool is in the comments.
Ad Exchange We're a premium exchange with high-quality inventory to help you reach your audiences across Microsoft properties. There’s never been a richer, broader, more creative way to tell a brand’s story than through digital advertising. And with the Microsoft Media Network and Ad Exchange, you have easy points of access for campaigns of any scale and for any purpose, from branding and promotion to direct response and targeting. The Microsoft Media Network is Microsoft’s premium display advertising network, enabling marketers to reach millions of users across the U.S. The network provides a brand safe environment built on quality inventory from some of the most trusted sites across the web, including Microsoft owned and operated sites such as MSN. By leveraging exclusively owned and partnered data sources such as Microsoft accounts, MSN, and Bing, our high-quality reach empowers you to better determine when, where, and how you connect with your audience.
The 10 Ingredients to a Successful Social Media... In 2014, the average American Facebook user Liked 70 different pages. Over 30 million small businesses now have active pages on Facebook and 67% of the world’s biggest brands are on Instagram. As a result, many businesses are finding it more and more difficult to stand out and use social media to great effect. This is where a social media contest comes into the picture. Let’s dig in and find out the 10 ingredients to a successful social media contest.
The Full Value of Mobile We need a little more info to calculate ROI. To calculate your ROI we need you to upload a Google Click Type Report for your mobile campaign. We'll walk you through the process step-by-step. Most SEOs Negatively Impacted By Google's Penguin Update About a month ago, we polled our readers asking how they were impacted by the Google Penguin update. We have well over a 1,000 responses and I wanted to share them with you. Keep in mind, those who were negatively impacted are probably more likely to take the poll. That being said, 65% said they were negatively impacted by Penguin, while only 13% said they were positively impacted.
The Best Security Apps for Android to Protect your Mobile Phone Meet some of the best security apps that protect your Android phone and also make it easier to locate the device in case the phone is lost or stolen. Your mobile phone is probably your most important digital possession that holds your contacts, emails, text messages, personal photos and other confidential stuff that you would not like anyone else to see. Yet, it is so easy to lose one as you are carrying it everywhere you go. There are a plethora of security apps in the Google Play store that help you safeguard your Android phone and offer options that increase your chances of locating your lost (or stolen) device. The Lookout app was the most popular choice for determining the location of a lost phone but with Google’s own Android Device Manager available, Lookout can be skipped (unless your phone is running an older version of Android).
How to Run a Successful Social Media Contest: Tips Contests are a great way for businesses to increase engagement and gain leads. Hosting one on social media is even better. With so many ways to engage, share, and make your contest viral, social media is the perfect place to host your next contest. The Full Value of Mobile Webinar The Full Value of Mobile With mobile, we are no longer seeing consumers taking linear shopping paths that begin and end on the same device: while many users start their journey on mobile and complete purchases on the phone, many also start on mobile and end up buying in-store or on different devices. As a marketer, it is crucial that you start measuring and assigning value to all mobile conversions so you fully understand how mobile impacts your business.