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Email Marketing vs. Marketing Automation: Which is Right For You? At Software Advice, we talk to hundreds of software buyers each day, helping them determine the best system for their needs. We pick up on a lot of insights about the market through these discussions. One in particular is the confusion about how marketing automation (MA) contrasts with email marketing. To our surprise, many buyers mistakenly think that MA is a fancy name for an email tool and, as a result, are evaluating vendors like Eloqua and Marketo against email services like MailChimp and Constant Contact. We want to clear up the confusion and help buyers decide when to go for email marketing and when to opt for a more sophisticated marketing automation system. Let’s start with the basics.
customer journey Marketing channels (such as email, display ads, paid search ads, social, and direct visits to your website) influence the customer at different points in the path to purchase. Awareness Consideration Intent Decision ASSISTING channels build awareness, consideration, and intent earlier in the customer journey or “purchase funnel.” LAST INTERACTION channels act as the last point of contact prior to a purchase. All Industries ▼ Legend
About us- GoStudy.ca GoStudy.ca is the sister website to Canadian Student Magazine, and owned by rEvolve EPS Holdings. rEvolve EPS also operates Recruit in Canada Student Recruitment Fairs, which are held twice a year in various cities in Canada. GoStudy.ca is a reliable resource for students, primarily in Canada, who are researching options for further studies either in Canada or overseas, or considering a volunteer program, learning a language overseas, working abroad or taking an international internship. Contact web@gostudy.caThis e-mail address is being protected from spambots. You need JavaScript enabled to view it. for advertising options.
An Intro to B2C Marketing Automation In the world of marketing automation vendors, business-to-business (B2B) is king. This website, for example, is a fount of knowledge for organizations trying to decide between Eloqua, Marketo, HubSpot, Pardot and the dozen other B2B marketing automation tools that have been seeing triple-digit growth for the last few years. But what about business-to-consumer (B2C) marketing automation? 8 Social Media Metrics You Should Be Measuring Do you think social media measurement is only about return on investment (ROI)? Are you struggling to find measurements that are meaningful to your organization? Do you feel like you’re searching for a needle in a haystack of metrics? Recruit in Canada Student Fairs - Vancouver, Toronto, Montreal, Ottawa, Calgary Cross-Channel Campaign Management, Q1 2012 Cross-channel campaign management (CCCM) tools face mounting pressure to evolve in the face of continuous, interactive, customer-led dialogue. CCCM capabilities have matured dramatically, but marketers often ask, “Are the applications resilient enough to meet the massive challenges marketing organizations face today?” Forrester clients can see how much progress vendors have made in “The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012”.
The 10 Best Agencies in New York City "I wanna wake up in a city, That doesn't sleep, And find I'm king of the hill, Top of the heap..."It's not likely that anyone would question Sinatra's words, much less if we're talking about design, advertising or web development. Yes, New York is the top, a fantastic place of inspiration, talent and full of opportunities.Today we present to you the best agencies in the city that never sleeps, a selection made by Joshua Long, a talented visual designer who's currently working at R/GA and is a memeber of our Jury. He sat down with us and told us about the 10 agencies he considered to be the best in NYC. FI - Fantasy InteractiveFi has earned its highly respected reputation as a full service agency by creating beautiful digital experiences for clients such as Google, Porsche, Microsoft, USA Today, Nickelodeon and Wacom.
Neolane 2011 revenue Adobe has announced it has entered into a definitive agreement to acquire Neolane for approximaAdobe has announced the completion of its acquisition of cross-channel campaign management tech Marketing technology provider Neolane has announced a 47 per cent year-on-year growth in 2011. As a result of its growth, Neolane announced its revenue for the year was $44 million. 2011 saw the company celebrate its 10th birthday and update its platform to include social marketing capabilities. Stephane Dehoche, president and CEO of Neolane, said, “With recent venture financing, profitability and a strong product roadmap, we have established sustainable momentum to carry us through 2012 and beyond. Based on our open, flexible, digital native and cross-channel marketing platform, now is the time to move aggressively in this market, expand the global footprint for our conversational marketing technology, and exceed the expectations of our customers.”
We Are Social’s Monday Mashup #112 Capturing social value with new Google Analytics toolsSocial media is deeply woven into people’s purchase decision journeys, but it’s not been easy to measure this, even when solely looking at people’s online behaviour. Google have now made this easier with its a new set of social tools built into Google Analytics, allowing you to see how traffic coming from social sites leads to ‘goals’ on your site (for example ecommerce purchases, test drive requests), both immediately and in future visits. Social has double the value than previously thoughtIn line with Google’s new kit, a new study from Adobe says that social media drives twice as many sales as it’s normally credited with. The difference lies attributing the proper value of social media in the consideration phase (the ‘first click’) rather than just the ‘last click’: A visitor interested in buying a new watch might click through to a jeweler’s website from a Facebook link posted by a friend. Happy sixth birthday, Twitter!
Using the Survey to Build Customer Engagement in Neolane A core value of customer engagement is to market based on thorough understanding of customer segments and how they differ from one another. In theory, this makes sense, but in actual marketing practice, carrying on communication with customers is always a challenge. In our daily lives, we have many different channels to communicate with a friend when we want to find out his/her opinion about something. But, how can we reach out to half a million people and get to know how they think about a ‘bigger’ concept – a company product, an innovative service, a marketing promotion plan, or a company recruiting tactic? One of the best ways to determine these opinions is through surveying customers. From our experience in marketing services, we also find clients are very happy with using surveys in campaigns.