4 Essential Social Trends for 2014 As companies discover there’s more to social media marketing than merely maintaining a presence on Facebook and Twitter, it’s often a little daunting to think about how to expand efforts to take advantage of all the opportunities that a multi-spoked social strategy can offer. A new infographic caught my eye initially because it led with what I believe are some of the most important tenets of social business. It’s titled Social Media Trends Shaping 2014, and lists seven trends. But after reading it, I noticed a couple of them dovetailed nicely into each other, so I took the liberty of narrowing the list down to four and adding my own commentary. 1.
The Top 50 People Most Mentioned on Twitter by Mid-Size Marketers [Study] by Nick Cicero on Feb 08, 2014 Our connections and reputation online are amplified by those who engage with us and carry the words we share. On Twitter, that takes the form of a mention. How to Research Your Competition on Facebook Are your competitors getting massive reach and engagement on Facebook? Would you like to learn the secret of their Facebook success? While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition. How to Optimize Social Media Images Do you create your own images for social media? Are you happy with their performance? With a few simple tweaks, you can optimize images for greater visibility on social media and in search engine results. In this article you’ll find three tips to optimize your social media images for better online performance. Discover how to optimize social media images. #1: Optimize Images for Social Networks
Using Social Media as Part of Your SEO Campaign These days opening a door to a new business, putting up some signage and popping your name and number in the local phone book isn’t enough to bring you new clients and keep the business going. Things have changed, technology has changed the way people buy or hire services and the ways businesses market themselves. This is why every company out there, no matter where they are in the world, needs a SEO marketing campaign. You need to carefully plan the steps, consider what to implement, take your target audience into consideration and do extensive competitor analysis to ensure that you completely dominate your market. With the technological changes have come competitor changes. If you think back years ago a business that opened its doors was faced with a small handful of local competitors, now your competitors are worldwide and there are thousands of them, which is why you need to formulate a plan that will help you achieve success.
3 Social Marketing Hacks: A Cheat Sheet for Getting More Fans and Followers People don't "Follow", "Like", or "Circle" your company because you're great. They do it because it benefits them. That's they secret to every viral marketing campaign. Maybe your latest blog post will help them save money.
Crafting Your Social Signature Once, the only signature a person had to worry about was the classic email signature – a line or two of personal importance to the sender which said something about him, his company, or what he stood for. In the late 1990s and early 2000s, email signatures became commonplace. People put a lot of thought into them and were careful about what they contained. Some had several email signatures reserved for various uses: business, family, and friends. Email was the primary method of digital communication, but those days are gone. Easy Social Media Content Creation Social Media Marketing strategy includes a few best practices to employ in order for businesses to conduct themselves successfully. The most important of which is engaging the network of fans that are interested in following your presence with content they will want to interact with. Although the endorsement of your brand is apparent when a user follows you, there is also and understood conversation that will occur surrounding the overall interests in the industry you conduct business in.
Social Media - A Good Thing or a Bad Thing? Social media is a good thing or a bad thing? That is the most frequently asked question today. Well, there are always two sides of everything; it depends on your perspective on how you perceive it. The same goes for social media, most people admire it as a revolutionary invention and some seem to take it as a negative impact on the society. We have complied some of the positive and negative opinions people express for social networks:
Experts Weigh In on Social Media’s Impact on Journalism Earl Butz, the United States Secretary of Agriculture in 1976, made obscene, racist remarksin front of entertainer Pat Boone and former White House counsel John Dean while aboard acommercial flight to California following the Republican National Convention. Dean, who wasworking for Rolling Stone at the time, used the remark in a piece and attributed it to an unnamedcabinet officer. Eventually, New Times magazine revealed that Butz had indeed made the remark, forcing him toresign. Nearly 36 years later, Bob Salladay, a senior editor at California Watch and the Center forInvestigative Reporting, was sitting on a train Jan. 19, 2012 with Santa Ana City Councilmember Michele Martinez.