http://blog.buysellads.com/2011/the-sneaky-psychology-of-advertising/
Get Anyone to Like You – Instantly – Guaranteed Get anyone to like you - Instantly - Guaranteed If you want people to like you, make them feel good about themselves. This golden rule of friendship works every time - guaranteed! Color Psychology in Logo Design COLOUR PSYCHOLOGY IN LOGO DESIGN Our minds are inherently programmed to respond to colour. They shape our thoughts and emotions. And according to studies, colour affects more than mood — it has the ability to change our buying habits. Colour can invoke as much as an 80 per cent change in motivation when it comes to online shopping, advertising, and marketing campaigns. While perceptions of color are somewhat subjective, some color effects have universal meaning. Here are some examples of how different colours are perceived, and logos that were designed to aggressively or subtly reach their market.
McDonald's Beating Video Goes Viral on YouTube A disturbing video of a McDonald's cashier beating customers with a rod in New York's Greenwich village has made national news headlines after being posted to YouTube on Thursday. The video, which has been viewed nearly 500,000 times, shows two female customers jumping over the counter of the West 3rd St restaurant during an argument over their order. Rayon McIntosh, the cashier, was charged with felony assault charges and criminal possession of a weapon.
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Color Psychology by David Johnson Like death and taxes, there is no escaping color. It is ubiquitous. Yet what does it all mean? Why are people more relaxed in green rooms? Why do weightlifters do their best in blue gyms? The Forer Effect The Forer effect is a term used to describe the tendency of people to interpret general statements as being accurate for them personally, even when they are not. Specifically, when people are given a random personality assessment and told it has been written for them personally, they will tend to rate it as highly accurate. The term is named after American psychologist Bertram R. Forer (1914-2000), who conducted an experiment in 1948.
Color Wheel Pro: Classic Color Schemes Monochromatic color scheme The monochromatic color scheme uses variations in lightness and saturation of a single color. This scheme looks clean and elegant. An emerging consumer trend and related new business ideas First published: April 2005 | Mass advertising is dying. Experienced consumers couldn't care less about commercials, ads, banners and other fancy wording and imagery that is forced upon them, so let's move on to more interesting ways of igniting conversations between corporations and consumers. We recently spoke about CUSTOMER MADE and NOUVEAU NICHE as powerful alternatives to archaic marketing thinking, but those concepts don't necessarily introduce consumers to your brand or your new product.
New Theory Explains What Makes a Video Go Viral More than 10 million people have watched a YouTube video of an iPhone being pulverized in a blender. It's actually a commercial for Blendtec — a company most viewers had probably never heard of. But with the viral clip, Blendtec let social networking spread its name and message rather than paying for a mass advertising campaign. And it worked like a charm. Theory of mind Definition[edit] Theory of mind is a theory insofar as the mind is not directly observable.[1] The presumption that others have a mind is termed a theory of mind because each human can only intuit the existence of his/her own mind through introspection, and no one has direct access to the mind of another. It is typically assumed that others have minds by analogy with one's own, and this assumption is based on the reciprocal nature of social interaction, as observed in joint attention,[4] the functional use of language,[5] and the understanding of others' emotions and actions.[6] Having a theory of mind allows one to attribute thoughts, desires, and intentions to others, to predict or explain their actions, and to posit their intentions. Theory of mind appears to be an innate potential ability in humans; one requiring social and other experience over many years for its full development. Different people may develop more, or less, effective theories of mind.
10 Psychological Effects of Nonsexual Touch A simple (nonsexual) touch can increase compliance, helping behaviour, attraction, and signal power. To get around in the world, we mainly rely on our eyes and ears. Touch is a sense that’s often forgotten. But touch is also vital in the way we understand and experience the world. Even the lightest touch on the upper arm can influence the way we think. To prove it, here are 10 psychological effects which show just how powerful nonsexual touch can be.
12 Essential Rules to Follow When Designing a Logo The logo is the face of any brand — the very first impression — so its design is extremely important. When executed correctly, a logo is a powerful asset to your client’s brand. However, creating an effective visual representation of a brand requires much more than just graphic design. Like any line of work that involves a set of specific skills, logo design requires plenty of practice and experience for it to be successful; knowledge is definitely power for any graphic designer. For this reason, we have outlined 12 essential rules to follow in order to design an effective logo. 1.