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Eye tracking study reveals 12 website tactics

Eye tracking study reveals 12 website tactics
Eye tracking studies have revealed valuable information about how people read and interact with websites. One study, Eyetrack III, published a summary of their eye tracking results for news sites. While this is just one eye tracking study focused on a particular type of site, I think there are instructive nuggets here for any informational website. In no particular order, here are 12 results I found particularly interesting. 1.Headlines draw eyes before pictures. This might be surprising for some people since the trend has been to add photos and graphics specifically to draw the eye. But the participants in this study looked at headlines, especially in the upper left of the page, before they looked at photos when they landed on a page. 2. This means you should front-load your headlines with the most interesting and provocative words. 3. The implication is the same as before. 4. No nonsense. 5. Be careful with this one. 6. 7. 8. 9. This is another one you have to be wary of. 10. 11. 12.

http://www.directcreative.com/blog/eye-tracking-websites

10 Tips to Create a More Usable Web Whether it’s your portfolio, a blog, a marketing web site, or a collection of games, we all want to attract visitors to our website and to ensure that they have a pleasant experience. Usability measures the level of a user’s experience and can be characterized by how easily a given task can be completed; whether it’s done with prior knowledge, or by having the user learn a new way to interact. I think Jakob Nielson probably explained it best when he said: “Usability is a quality attribute that assesses how easy user interfaces are to use. The word “usability” also refers to methods for improving ease–of–use during the design process.” In this article I hope to give you some form of a usability checklist, covering topics from form design to simple navigation tips that you can apply to any Web project.

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Gamification And UX: Where Users Win Or Lose Advertisement The gaming industry is huge, and it can keep its audience consumed for hours, days and even weeks. Some play the same game over and over again — and occasionally, they even get out their 15-year-old Nintendo 64 to play some Zelda. Now, I am not a game designer. I actually don’t even play games that often.

Negotiation Tactics Disciplines > Negotiation > Negotiation Tactics In negotiation, there are many tactics that you may meet or use. They can be fair, foul or something in between, depending on the competitive or collaborative style of the people involved and the seriousness of the outcomes. All I've Got: Limit apparent availability. Auction: Set sellers or buyers against one another. Bad Publicity: Indicate bad publicity of not agreeing.

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