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UX Mapping Methods Compared: A Cheat Sheet Designing and developing a product often involves a large team of people with different backgrounds and experiences who must be on the same page about the project goals, the user needs and behaviors, and even the component processes involved. This common understanding is often built with visualizations (commonly referred to as mappings). Mappings make sense of and describe various aspects and processes associated with a product. Four Types of Mapping This article gives an overview of four commonly used mappings, their defining characteristics, and when to use which: Empathy mapping Customer journey mapping Experience mapping Service blueprinting
Experience Mapping An experience map is a method you can use to get insights into the holistic experience of your target group (be it users, customers, clients) in order to understand and visualize the ups and downs of their experience across the service or ecosystem. Whenever you want to identify and optimize customer touchpoints for a better experience you can use experience mapping as a systematic framework that guides you through the whole process from understanding customer behavior and gaining insights to revealing customer pain points and seeing new opportunities. There are four steps to follow that have been nicely described in the guide to experience mapping by Adaptive Path.