http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm
How Search Engines Rank Web Pages Once upon a time search engines looked at words. Over the years the movement has been towards concepts. Or as the new mantra goes, "things not strings." SEO for Startups: Top 7 Lessons + A Trip to YCombinator Last week, while in London, I received an email from Paul Graham, whom I've long admired, possibly even idolized a bit. He asked if I was available to come speak at a YCombinator SEO event in Mountain View. Tonight, I presented at that evented and thought I'd share my experiences, recommendations and yes, my presentation.
Starting with HTML + CSS This short tutorial is meant for people who want to start using CSS and have never written a CSS style sheet before. It does not explain much of CSS. It just explains how to create an HTML file, a CSS file and how to make them work together. After that, you can read any of a number of other tutorials to add more features to the HTML and CSS files. Or you can switch to using a dedicated HTML or CSS editor, that helps you set up complex sites.
Budget Social SEO - How to Save Money on Social Media Optimization Consulting Social Media Marketing is getting a lot of attention in the media on and offline, causing many business marketers to wonder how to adjust budgets and resources to participate. Others that have allocated funds to Social Media and SEO programs without proper implementation, timelines or measurement may question their return on investment. While businesses decide to push or pull budgets, companies that are focused on winning market share and driving revenue are soundly and consistently investing in a mix of digital tactics involving search, email, online PR and of course, social media.
business - Using Google to Promote Your Business Here's how you can use your favorite search engine's cool tools to market your online business. If you're not already advertising with Google, it's time to get cracking! With more than 81.9 million unique visitors each month, Google.com is a huge source of potential traffic for your business. Data Tables and Cascading Style Sheets Gallery What is this about? The CSS Table Gallery is a showcase of how CSS and data tables can work together to create usable and pretty results. Every once in a while there are emails on discussion lists asking for nicely designed tables and they are prone to go off-topic and ending in a holy war why tables are bad and why you shouldn't use them. Basically the thread/email that gave me the idea was this request on the evolt list. Well, there are legitimate uses for tables, for tabular data they are the best solution, as - properly marked up - they structure the data for the visual user and make it easy to follow for blind visitors or those using user agents without table rendering.
Search Engine Placement Tips A query on a crawler-based search engine often turns up thousands or even millions of matching web pages. In many cases, only the ten most "relevant" matches are displayed on the first page. Naturally, anyone who runs a web site wants to be in the "top ten" results. This is because most users will find a result they like in the top ten. PageRank sculpting People think about PageRank in lots of different ways. People have compared PageRank to a “random surfer” model in which PageRank is the probability that a random surfer clicking on links lands on a page. Other people think of the web as an link matrix in which the value at position (i,j) indicates the presence of links from page i to page j. In that case, PageRank corresponds to the principal eigenvector of that normalized link matrix.
SiteTimer About SiteTimer For more generic/non technical information about OctaGate SiteTimer, please see this version of the page. Technical Details About SiteTimer (it uses AJAX!) Unless you're familiar with AJAX , you might want to read this page about AJAX first. Pagerank Explained Correctly with Examples Copyright Ian Rogers, 2002 onwards NB. this page was originally hosted on www.iprcom.com/papers/pagerank/ until I shut that company and website down. And then on www.ianrogers.net/google-page-rank/ until I lost that domain to a domain grabber. So much for permanency on the Internet Death to Content Farms: Google Tweaks Algorithm to Find More “High-Quality Sites” — NewsGrange Google today made a major change to its search algorithm that will affect almost 12% of all queries. According to a blog post written by the company’s Amit Singhal and Matt Cutts, this change is meant to highlight high-quality sites and push down “sites which are low-value add for users, copy content from other websites or sites that are just not very useful.” While Google doesn’t mention content farms by name, there can be little doubt that this update is directly aimed at them and scraper sites that just copy content.