The Landing Page Optimization Guide You'll Always Need. What follows is a list of resources that can be applied specifically to landing page optimization, originally repurposed from ConversionXL and other great websites around the web.
We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. To get the most out of this guide, please use each resource to focus on one area of your landing page experience at a time. Trust me, this will help you later on when you’re wondering what to test next. I recommend you bookmark this page so you can come back to it when it’s time to create that next landing page. Step Zero – Really Understand Your Target Market. 10 Killer SEO Landing Page Tips. When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
My previous article extolling the death of keywords talked about developing intent-based topics and building content that connects with those topics – intent to content. We can now apply that mantra in a "first engagement" scenario, after a user clicks a search result, to ensure SEO landing pages: Connect with intent: Offering a user what they expect.Resolve (initial) user query: Answering their initial query.Engage the user: Sending user signals to search engines.Drive further user engagement (if necessary): Additional signals to both users and search engines. A searcher intent to site content engagement scenario I call "CRED". Killer Landing Pages: 3 Examples of Landing Pages that Convert. 101 Landing Page Optimization Tips. An Opinionated Guide to Conversion Do you have abandonment issues because your landing page bounce rate is through the roof?
Wasting precious time and money on ineffective PPC campaigns? Tired of your boss complaining about how the industry average conversion rate is double what “you” achieved last month? Donʼt know how to fix the problem? Never fear. The tips are broken up into 14 chapters: You can also download the original 101 Tips as a PDF. Chapter 1: The Fundamentals Sticking to the fundamentals can take you from having a terrible landing page to having one that people find hard to poke holes in. Send people to a relevant and targeted pageYour homepage is a mish-mash of goal oriented communication – and usually for good reason. Chapter 2: Trust & Security With the proliferation of spam, pyramid and get-rich-quick schemes found in online marketing, becoming a leader with regard to trust can give your pages an instant leg up. 25 Smart Landing Pages for Collecting Leads [+10 Tips for Your Next Page. Fortunately, all of these pages were designed by our customers – who are awesome – and they consented to have me analyze them.
(Original image source) It’s that time again, where we showcase and critique some awesome landing page examples to inspire your next designs. Last time we looked at 35 Beautiful Landing Page Design Examples. Today we’re focusing solely on lead generation landing pages, so if you are in the business of list building, you should be able to learn a lot from these ones. And thanks again to our customers who built the pages and agreed to let us show them off. 10 Tips for Lead Gen Conversion: At the end of the post, I’ll be doing a recap of what we’ve learned over the course of these critiques so you have a starting place for your next page. 1. What I like Nicely encapsulated form: The first thing you see on this page is the form – it’s beautifully positioned and designed for clarity using the rule of encapsulation. Things I’d change or test Nothing! 2. Site*: monetate.com. What You Need to Know About Google’s Sitelink Policy Update.
Have you checked your sitelinks lately?
You probably should. Google will soon be enforcing an existing policy regarding sitelink usage. Perfecting Keyword Targeting & On-Page Optimization for SEO. (Last Updated: October 24, 2014 by Rand) How do I build the perfectly optimized page?
This is a challenging question for many in the SEO and web marketing fields. There are hundreds of "best practices" lists for where to place keywords and how to do "on-page optimization," but as search engines have evolved and as other sources of traffic — social networks, referring links, email, blogs, etc. — have become more important and interconnected, the very nature of what's "optimal" is up for debate. My perspective is certainly not gospel, but it's informed by years of experience, testing, failure, and learning alongside a lot of metrics from Moz's phenomenal data science team. I don't think there's one absolute right way to optimize a page, but I do think I can share a lot about the architecture of how to target content and increase the likelihood that it will: larger version In the old days of SEO, "on-page optimization" referred merely to keyword placement.
Landing Page Best Practices: the definitive guide (with infographics) We (at Visual Website Optimizer) are starting a series on the blog where the experts in A/B testing, landing pages, conversion rate optimization will share everything they know about how to increase sales and conversions online.
If you know someone whom I can interview or want to contribute a guest post yourself, please shoot me an email at paras@wingify.com. The first interview in this series is by Oli Gardner (@unbounce on Twitter), who is a Co-founder of Unbounce.com – the DIY Landing Page Platform. He created the Unbounce conversion blog to discuss a variety of marketing subjects such as landing pages, conversion centered design, social media conversion and ethical lead capture for business.