Main.pdf (application/pdf-Objekt) Hse_ethesis_12983.pdf (application/pdf-Objekt) 2 Posselt Co-creation and user driven innovation.pdf (application/pdf-Objekt) The Role Of Co-creation in Product Innovation and Marketing. 683964_HDBR_N_201-2011.Llevar_la_innovacion_abierta_a_los_servicios.pdf (application/pdf-Objekt) The Customer Experience Quadrant. Innovation Through Co-creation: Consumers Can be Creative. A new trend in business and product development is ‘co-creation’.
By its very name it implies a collaboration between the company and some other entity. In this case it is the consumer who partners in the creation of value. The term ‘co-creation’ is not new, however, but is now receiving more attention - driven largely through the increasing use of the Internet and social media websites - as companies endeavour to differentiate themselves from the competition. As management teams drive growth through value creation they are investing heavily in greater product variety through brand or product extensions, in addition to enhancing the ever-increasing brand touch-points. All this is done to produce stronger brand connections. Part of the problem is simply habit: the ‘accepted way of things’ In the past, the process of value creation was driven almost exclusively within the business.
Long Range Planning - Corporate-NGO Collaboration: Co-creating New Business Models for Developing Markets. Volume 43, Issues 2–3, April–June 2010, Pages 326–342 Business Models Edited By Charles Baden-Fuller, Benoît Demil, Xavier Lecoq and Ian MacMillan Multinational enterprises (MNEs) face a range of challenges when entering developing countries, including the need to adapt their business models to local markets' cultural, economic, institutional and geographic features.
Where they lack the tangible resources or intangible knowledge needed to address these challenges, MNEs may consider collaborating with non-profit nongovernmental organizations (NGOs) to help facilitate new modes of value creation. In such cross-sector partnerships, parties contribute complementary capabilities along each stage of the value chain to develop products or services that neither could produce alone, creating and delivering value in novel ways while minimizing costs and risks. Copyright © 2009 Elsevier Ltd. Nicolas M. Jonathan P. Latin America 2012 - ESOMAR. Presentation abstracts Monday, 14 May - Conference day one Opening keynote speaker People Meter, People Matter Alejandro Quintero, Corporate Vice President of Sales and Marketing, Televisa Group, Mexico This keynote presentation explores content creation as a powerful tool to enhance emotional engagement with TV audiences.
11 Customer Centric Value Co creation Bo Edvardsson pdf free ebook download from www.proinno-europe.eu. Take Advantage: Latin American Consumers Are Willing Co-Creators. CO-CREATING YOUR BRAND WITH YOUNG WORLD CONSUMER-ENTREPRENEURS. The powerful combination of youth, technology and rising consumerism across the globe is creating opportunities – and challenges – for companies looking for their next billion customers.
Readers will learn how to connect with those “under 30’s” from these authors, who have written a book on how to do it. Emerging economies such as those of China, India, Brazil, South Africa, and others represent the fastest-growing middle class consumer markets in the world. Nearly one billion potential customers are beginning to earn enough discretionary income to afford quality brands and quality consumer experiences. At the same time, many of these markets are just now seeing widespread penetration of the Internet and social networks – in societies where upwards of 60 percent of the population is under the age of 30. This combination of youth, technology and rising consumerism across the globe offers challenges and opportunities to companies looking for their next billion customers. Recommendations. Social Co-Creation Is A Valuable Opportunity For Companies With A Latin American Presence. It’s been almost a year since I wrote Latin American Social Technographics® Revealed, which demonstrated this group of consumers’ voracious love of social media.
In that report I highlighted how this high level of social engagement is not exclusive to just entertaining themselves or connecting with family and friends. In fact, it also extends to interacting with companies, with activities such as reading their blogs, following them on Twitter, or even watching a video they produced. Given the ease with which companies can connect with online Latin Americans via social media, I’ve now published a new report entitled Take Advantage: Latin American Consumers Are Willing Co-Creators that examines whether companies can extend this interactive and social connection with consumers into the realm of co-creation in the social online world.
We find that all three factors are present in Latin America. Procter & Gamble’s Connect and Develop. Connect and Develop, P&G’s big stake in open innovation Abstract: This report explores P&G’s “Connect and Develop” open innovation initiative.
Its focus is to analyse this innovation strategy in the context of the formal academic theory, other P&G’s programmes and the company situation. Its objective is to understand the impacts, challenges and problems of implementing a large open innovation initiative inside a corporate giant such as P&G. Valuable advice from P&G’s Director of Global Open Innovation. Procter & Gamble is notorious for its open innovation platform connect + develop, the craddle of Swiffer and other co-innovated products.
We recently stumbled upon a very interesting video posted by Chuck Frey from InnovationTools.com, who interviews the managing director of the pionneering engagement platform, Chris Thoen. We want to share some of the most interesting thoughts that he expresses… Chris Talked at the CoDev & Open Innovation Conference 2010 and emphasized that open innovation goes beyond seeking out new technologies – which was P&G’s initial objective.
“For the consumer, it’s broader than that [...] it’s about what is the best next product experience, says Thoen, it’s about the best overall design of a product, getting the product to the consumer in the best possible way [...] both on the shelf as well as when they’re using it“. Realisierte Lösungen. A must-read for you: The Power of Co-Creation. For more than a decade, authors around the world have been praising co-creation as a highly effective way to engage with customers and to fuel innovation.
List of Open Innovation & Crowdsourcing Examples - Best practices. Intermediary Platforms Research & Development platforms Innocentive – open innovation problem solvingIdeaConnection – idea marketplace and problem solvingYet2.com – IP market placePRESANS (beta) – connect and solve R&D problemsHypios – online problem solvingInnoget – research intermediary platformOne Billion Minds – online (social) challengesNineSigma – technology problem solvingIdeaken – collaborative crowdsourcingInnovation-community.de – Community of innovators & creators.
Marketing, Design & Idea platforms. Ideas In Action Blog. The Making-of Innovation » Getting Closer to the Consumer: How Nivea Co-Creates New Products. Authors: Bilgram, V., Bartl M., Biel, S. published in Marketing Review St.
Gallen, 1/2011. Future Of Competition. Names You Need To Know: Consumer Co-Creation. Knowledge Transfer and Science Transfer. We are all familiar with stories of the daring voyages of discoverers and researchers who braved the seas and severe privation in the service of truth and enlightenment. The title of this article, "Knowledge Transfer and Science Transfer", and the fact that it is included in the "Europe and the World" thread may conjure up similar images but hopefully also the counter reaction: these clichés, which are deeply rooted in the cultural memory of Europe, have lately been fundamentally questioned and replaced by more nuanced concepts of knowledge transfer.
On the one hand, this article sketches the history of this change; and, on the other hand, it offers some general principles for approaching the topic of knowledge transfer and science transfer. Introduction However, given the ubiquity of forms of knowledge transfer, this selection of topics and disciplines is by no means the only possible selection; rather it reflects the interests and perspectives of the researching historians. Innovation through Knowledge Transfer 2010. Co-creation, user-generated content, DIY advertising and more!
CUSTOMER-MADE: time to tap into THE GLOBAL BRAIN! Last updated: May 2006 | Let’s get this out of the way once and for all: trends are not one-off coining affairs. Some trends are worth tracking for years and years, especially if they represent a radically new definition of what constitutes value to consumers. INFOLUST is one of them. So is GENERATION C. And from a business and innovation angle, we’d like to argue that the CUSTOMER-MADE trend, co-creating with your customers, is the most important one to watch. Welcome to Connect + Develop. 5 signs that customer co-creation is a trend to watch. Updated Editor’s note: This story is part of our Microsoft-sponsored series on cutting-edge innovation. Dave Sloan is CEO of co-creation platform company Treehouse Logic. “Customer co-creation,” the practice of allowing customers to “build their own” products, is gaining quite a bit of traction among US online retailers.
For example, custom messenger-bag maker Rickshaw Bagworks lets each customer design their own bag before it is made to order, and sportswear vendor Shortomatic lets shoppers upload images and overlay them on a pair of custom-designed swim trunks. Many e-commerce leaders — Nike, Dell.com, and Blue Nile, for example — have begun combining customer co-creation with social media tools to let customers share what they’ve created across social networks.
Despite the global financial crisis “US online retail … managed to grow 11% in 2009 to reach $155.2 billion,” Forrester Research reported a few months ago.