10 Elements of a Compelling Story. Sundeep Kapur | February 9, 2012 | 1 Comment inShare51 Keep your consumers engaged by telling a compelling story so you can build and thrive on engagement.
Social media is about creating engagement. One way a consumer can become engaged is by telling a compelling story. And then it is not just about the content; it is about how you tell it, and how you leverage the content. Real people, real stories. Keep them engaged! Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990.
He is an industry-recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations around the world. Sundeep is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. Cold Calling : Sell : How To : Eric Wolfram's Writing. Eric Wolfram's Writing, How To Sell -- Cold Calling Getting appointments by Cold Calling and Scripts The scripts below are based on a book called "Cold Calling Techniques that Really Work" by Stephan Schiffman.
To understand the scripts, you'll probably want to read the book. BOOKMARK THIS PAGE NOW. Tracking data When selling, it's important to keep track of the numbers. Elements of a cold call Get the person's attention -- saying their name is enough Identify yourself and your company -- give a commercial for the company Give the reason for your call -- the objective of the call is to get an appointment Make a qualifying/questioning statement -- give an opportunity for the lead to respond in kind (ie. favourably) Set the appointment Sample scripts It's important to follow scripts. Dealing with the gatekeeper Tell the gatekeeper what you want to speak about to the lead.
Turning around common responses People generally don't say no outright. Send me some literature Can't we just get together? Cold Calling Scripts — Free Sales Scripts Library. Winning Scripts for Cold Calling. This copy is for your personal, non-commercial use only.
To order presentation-ready copies for distribution to your colleagues, clients or customers, click the "Reprints" link at the bottom of any article. From the July 2009 issue of Research Magazine • Subscribe! July 1, 2009 Well-crafted lines are crucial to cold calling. In my May article, “I Love to Cold Call,” I asked for your best cold-calling scripts. With that said, most people seemed to be struggling. There are some mistakes people are making when they attempt to cold call. Twenty years ago this mistake reduced rookies to rubble. With that as a caution, try out some of my “best scripts.” The other four ingredients are: List. Sound. Numbers. Style. Or, do you want to offer information?
With this as a frame of reference, take one of these scripts. Best Scripts 2009 Jason Clowers is brand new in the business and has attacked one of the toughest markets around, “C-Level” executives. How are you? Hello my name is (name) from (Company). Cold Calling Techniques - tips, cold calling that works for sales introductions, telephone prospecting and other examples for cold calls in selling. Home » business/selling » cold calling techniques effective cold calling techniques, tips and methods for selling and sales training Cold calling is traditionally an early stage in the selling process.
Cold calling typically refers to the first telephone call made to a prospective customer. More unusually these days, cold calling can also refer to calling face-to-face for the first time without an appointment at commercial premises or households. Cold calling is also known as canvassing, telephone canvassing, prospecting, telephone prospecting, and more traditionally in the case of consumer door-to-door selling as 'door-knocking'. Cold calling is an important stage and technique in the selling process.
Good cold calling - performed properly and not as merely an indiscriminate 'numbers game' - is a fundamental and highly transferable capability, whose basic principles are found in the behaviours and techniques of all great entrepreneurs and leaders. How to Improve Your Cold Calling Techniques. Cold calling is difficult for many people, even B2B sales professionals.
While most people would rather have root canal than make cold calls, others are naturals at it. Although many consider cold calling annoying, and others feel it is ineffective, there is plenty of evidence that cold calling is an effective strategy when done correctly. For salespeople who aren’t happy with the amount of sales they make or the number of appointment they get, there are a few techniques anyone can employ to improve cold calling skills. Warming Up the Prospect Before calling new prospects, it sometimes helps to send them a promotional item to get their attention. The item doesn’t have to be expensive, but it should be unique and memorable. Doing Your Research It is a good idea to learn a little about the prospect’s company or industry before cold calling. Finding the Right Person In a large company there are many positions, so it is imperative that you find the right person to pitch to.